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Crayon officially launches the CI Partner Directory. Read the announcement →
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Our Recent Announcements & Featured Media Coverage

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Primary Intelligence Partners with Crayon On First Ever Integration Between Win-Loss Analysis & Competitive Intelligence Platforms

Primary Intelligence, the leader in win-loss analysis, and Crayon, the premier competitive intelligence platform, today announced a first of its kind integration ...

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Crayon Recognized as the PMA Pulse Leader for Competitive Intelligence for a Third Consecutive Year

Crayon, the premier competitive intelligence platform, today announced that for the third year running, the company has been named the leader in competitive intelligence in the Product Marketing Alliance's annual Pulse report ...

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Crayon Closes Out 2021 With Recognition as the Leader in Competitive Intelligence Software by Top Industry Associations

Crayon continues to demonstrate excellence and leadership in competitive intelligence...

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What Could You Do with Realtime Competitive Intelligence?

Jonah Lopin, Co-Founder & CEO at Crayon, sat down with The Customer to discuss the value of Crayon's CI software and how the world's leading brands leverage it...

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Browse Announcements & Coverage

2023

Crayon Launches the First Competitive Intelligence Partner Directory to Help Companies Find the Perfect Partnerships for Revenue Growth March 21, 2023 | Press Release
Crayon’s 6th Annual State of CI Report Reveals That 66% of Software Sales Opportunities Are Competitive February 27, 2023 | Press Release
Crayon Recognized as the PMA Pulse Leader for Competitive Intelligence for a Third Consecutive Year January 25, 2023 | Press Release
Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence January 23, 2023 | Press Release

2022

Crayon Taps David Verhaag to Lead Company's Customer Success Team May 19, 2022 | Press Release
Crayon Announces Integration With Gong to Arm Sales Teams With High-Value Competitive Insights to Secure More Wins May 9, 2022 | Press Release
Crayon Taps Product Veteran Claire Vo for its Board of Directors April 6, 2022 | Press Release
Crayon and Product Marketing Alliance Extend Community Partnership Through 2022 March 2, 2022 | Press Release
Crayon Successfully Completes SOC 2 Type II Audit February 24, 2022 | Press Release
Crayon's 5th Annual State of CI Report Reveals Increased Investment In CI as Competition Becomes Fiercer Than Ever Before February 23, 2022 | Press Release
Crayon Debuts Competitive Advantage Academy February 16, 2022 | Press Release
Crayon Closes Out 2021 With Recognition as the Leader in Competitive Intelligence Software by Top Industry Associations January 13, 2022 | Press Release

2021

Crayon Achieves SOC 2 Compliance December 13, 2021 | Press Release
Crayon Voted Competitive Intelligence Leader in 2021 PMA Pulse December 9, 2021 | Press Release
Crayon Appoints Erica Jenkins as Chief Product Officer November 2, 2021 | Press Release
Crayon Named Market Leader In G2 Summer 2021 Reports August 19, 2021 | Press Release
Crayon Raises $22 Million Series B to Empower Mid-Market & Large Enterprises With Competitive Intelligence May 4, 2021 | Press Release
Crayon and Product Marketing Alliance Announce Yearlong Community Partnership April 7, 2021 | Press Release
61% of Businesses Say Competitive Intelligence Drives Revenue Growth, New Benchmark Study Finds March 22, 2021 | Press Release

2020

New Research Shows 88% Online Brand Mentions Are Visual And Brands May Be Blind To Them July 10, 2020 | Martech Series
Most Important AI Tools your Website Needs to Flourish May 12, 2020 | ONPASSIVE
When AI Meets Digital Communication April 23, 2020 | Bandt
How to do a competitive analysis in 5 easy steps April 10, 2020 | IMPACT
50 Boston Startups to Watch March 16, 2020 | Bootcamp Boston
AI for Content Marketing: What You Need to Know January 29, 2020 | Marketing AI Institute
94 Percent of Businesses Invest in Competitive Intelligence. Does Yours? January 29, 2020 | Marketing AI Institute
How AI-powered content marketing can fuel your business growth January 21, 2020 | Smart Insights
How to Spy on Your Competitors with AI January 21, 2020 | Marketing AI Institute
Digital transformation also means new competition January 16, 2020 | Tech HQ
94% of Businesses Investing in Competitive Intelligence, How About You? January 14, 2020 | Small Business Trends
90% of Businesses Say Their Industry Has Become More Competitive, New Benchmark Study Finds January 14, 2020 | Press Release

2019

Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm October 22, 2019 | Press Release
Five Things to Ask Your Network When Seeking a Trusted Local Vendor October 11, 2019 | Forbes
3 Ways to Leverage AI for Small Business Growth September 9, 2019 | Business.com
6 AI Business Tools for Entrepreneurs on a Budget August 17, 2019 | Entrepreneur
One Step Ahead: Build a Competitive Intelligence Strategy for Your Business June 12, 2019 | Marketing AI Institute
Creating and Distributing Content for the Customer Journey May 1, 2019 | Emarketer
BBJ reveals 2019 Best Places to Work honorees April 11, 2019 | Boston Business Journal
Business is Becoming More Competitive February 25, 2019 | DMNews
The Best Of Boston: Top Five Professional Organizations For Business Owners February 8, 2019 | Forbes
Boston Tech Watch February 8, 2019 | Xconomy
2019 State of Competitive Intelligence Report February 8, 2019 | MassTLC
AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report February 7, 2019 | Marketing AI Institute
Fortune Term Sheet -- Thursday, February 7 February 7, 2019 | Fortune
Tech roundup: WeWork expands its Boston presence, Crayon raises $6M, and more February 7, 2019 | Built in Boston
Crayon Raises $6 Million Series A Led by Bedrock Capital to Deliver Software-Driven Competitive Insights February 7, 2019 | MarTech Series
Market Intelligence Software Maker Crayon Raises $6M in Series A Funding February 6, 2019 | BostInno
Crayon Raises $6M Series A Led by Bedrock Capital to Deliver Software-Driven Competitive Insights February 6, 2019 | Business Insider
Crayon Raises $6M in Series A Funding to Help Companies with Competitive Intelligence February 6, 2019 | VentureFizz
Crayon Raises $6M Series A Led by Bedrock Capital to Deliver Software-Driven Competitive Insights February 6, 2019 | Boston Business Journal
Crayon Raises $6M Series A Led by Bedrock Capital to Deliver Software-Driven Competitive Insights February 6, 2019 | Press Release

2018

CMO's top 8 martech stories of the week November 1, 2018 | CMO.com
Crayon Launches New Tool for Watching Competitors October 30, 2018 | MediaPost
New Crayon Battlecards Integrate with Salesforce CRM and Largest Source of Real-Time Competitive Intelligence October 30, 2018 | BizJournals
New Crayon Battlecards Integrate with Salesforce CRM and Largest Source of Real-Time Competitive Intelligence October 30, 2018 | Press Release
Seven Reasons It Can Be Harder to Do Business in Boston October 12, 2018 | Forbes
Office Envy: Inside the HQ of Crayon, Which is All About... Crayons (and Palm Trees) October 11, 2018 | BostInno
Amazon Echo hardware is competing with its partners September 20, 2018 | Business Insider
Six Great Reasons For Your Business to Call Boston Home September 14, 2018 | Forbes
MassTLC Announces Awards Finalists & Distinguished Honorees September 12, 2018 | MassTLC
Jonah Lopin, Finalist for Best Tech Manager September 12, 2018 | TimmyAwards by Tech in Motion
Meet Jonah Lopin of Crayon September 11, 2018 | BostonVoyager
Top 10 Creative Conference Room Names in Boston Tech September 7, 2018 | BostInno
How Marketers Can Use Lean and Agile Principles July 29, 2018 | AMA
Robots Are Our Friends -- How Artificial Intelligence Is Leveling-Up Marketing July 27, 2018 | Entrepreneur
AI in Business: How Artificial Intelligence May Benefit Your Company May 11, 2018 | AmEx Open Forum
Xconomy Tech Watch April 13, 2018 | Xconomy
BBJ announces 2018 Best Places to Work honorees April 12, 2018 | Boston Business Journal
Crayon Secures $5M in Funding to Expand Software-Driven Market Intelligence Platform April 11, 2018 | Cision PR Newswire
Crayon Gathers $5 Million for Market Intelligence Platform April 11, 2018 | Wall Street Journal
Boston's Crayon to double team with fresh $5M in funding April 11, 2018 | Built In Boston
Fortune Term Sheet April 11, 2018 April 11, 2018 | Fortune Magazine
Pro Rata - April 11, 2018 April 11, 2018 | Axios
Crayon Secures $5M in Funding From Baseline Ventures to Expand Market Intel Platform April 11, 2018 | Press Release
SLMA Announces Winners of Its '20 Women to Watch' April 5, 2018 | SLMA
Privacy-Intruding Technologies Are Here to Stay April 5, 2018 | DM News
7 AI Tools to Help You Grow Your Blog March 27, 2018 | Hubspot
You're Probably Keeping Tabs on Your Competitors All Wrong March 9, 2018 | Entrepreneur
Competitive Intelligence for Strategic Decision Making: Are you Missing Something? February 21, 2018 | MarTech Advisor
Only 56% of Small Businesses Dedicate Someone to Gather Market Intel January 21, 2018 | Small Biz Trends
12 Ways Cloud Based Machine Learning Can Boost Small Business Productivity January 17, 2018 | Small Biz Trends
77% Say Holistic Competitive Intelligence is Critical to Winning Against Opposition January 16, 2018 | Press Release

2017

Crayon Uses AI to Uncover the Most Important Competitive Intel December 6, 2017 | Marketing AI Institute
5 Ways Small Business Owners Can Benefit from Artificial Intelligence Today November 16, 2017 | Entrepreneur
Crayon Office Tour in Boston May 23, 2017 | Venture Fizz
Taking Risks with Jonah Lopin, Crayon's Co-Founder and CEO April 4, 2017 | Venture Fizz
Boston tech’s 35 people to watch in 2017 March 28, 2017 | Built In Boston
AI Startup With $5.1M in Funding Will Tell You Exactly What Your Competitors Are Doing March 16, 2017 | Marketing AI Institute
Why these 4 Boston startups chose to give their employees equity February 22, 2017 | Built In Boston

2016

Crayon Is Bringing Your Marketing & Sales Teams The Competitive Intelligence They Crave October 10, 2016 | Venture Fizz
HubSpot Vet Grabs Cash For Crayon to Help Marketers Track Competitors October 10, 2016 | Xconomy
Crayon Raises a $3.4M Seed, Looks Beyond Marketing October 10, 2016 | BostInno
Crayon, startup co-founded by HubSpot alumni, gets more money October 10, 2016 | Boston Business Journal
Crayon raises $3.35M to help marketers track competitors in real time October 10, 2016 | Press Release
Crayon Hires Ex-HubSpotters to Bring in Its 1st Sales July 26, 2016 | BostInno