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Crayon Competitive Intelligence Blog

How to Do a Market Analysis in 5 Steps

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Ellie Mirman on Fri, Sep 27, 2019

Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an overview of the market landscape and arm your teams with actionable market insights. 

What is a Market Analysis?

A market analysis investigates the dynamics of a specific market within an industry. This includes looking at the customers, solution providers, and other key players; and analyzing all of...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

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Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

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Ellie Mirman on Mon, Feb 19, 2018

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone?...

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Competitive Market Research: Study Shows How Companies Monitor Their Competitors

Colleen Ferguson on Thu, Feb 8, 2018

Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report...

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