Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an overview of the market landscape and arm your teams with actionable market insights.
What is a Market Analysis?
A market analysis investigates the dynamics of a specific market within an industry. This includes looking at the customers, solution providers, and other key players; and analyzing all of...
I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...
Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone?...
Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report...
