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The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are overwhelming.

When you’re in a crowded market, it seems like every sales conversation is a competitive one. “How are you different from Product X?” “We already use Product Y. Why would we need your product?” “I hate Product Z. How are you better?”

With companies like Wordpress (which has practically become a household name) continuing to grow each year, you would think that EVERYONE is using a content management system these days.