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Entries related to: content-marketing

The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are overwhelming.

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How to Go Head-to-Head: Great Competitive Comparison Pages

When you’re in a crowded market, it seems like every sales conversation is a competitive one. “How are you different from Product X?” “We already use Product Y. Why would we need your product?” “I hate Product Z. How are you better?”

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Top 16 Ranked CMS Platforms by Usage & Industry

With companies like Wordpress (which has practically become a household name) continuing to grow each year, you would think that EVERYONE is using a content management system these days. 

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