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Crayon Competitive Intelligence Blog

The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Guest Blogger on Tue, Jul 10, 2018

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are...

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