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Crayon Competitive Intelligence Blog

4 Steps for Conducting an Impactful Competitor Analysis

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Lauren Kersanske on Tue, Jul 16, 2019

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that alone, often fails to make a measurable impact on company performance. While your colleagues will likely appreciate your findings when you present them, too often, the meeting will end with no tangible action items based on your analysis, leading to your hard work being wasted.

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5 Elements to Include on Your Product Page to Stand Out in Your Market

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Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands...

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How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

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3 Competitive Analysis Frameworks Every Product Marketer Should Know

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Ellie Mirman on Wed, Apr 17, 2019

As part of analyzing the competitive landscape and turning that intelligence into impactful resources for sales, marketing, or product teams, product marketers consume a lot of data. From gathering...

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We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

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Emily Dumas on Fri, Feb 1, 2019

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology...

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3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

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Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes...

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What is a SWOT Analysis? Let’s Start with the Basics

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Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT...

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Why and How to Track Website Changes on Your Competitors’ Websites

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Emily Dumas on Wed, Aug 8, 2018

A website says a lot about a company - who they are, what they’re selling, how to contact them, and more. That all seems pretty typical of what you’d expect to find when you look at a company...

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How to Do a Win / Loss Analysis (with Examples and Resource Links)

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Ellie Mirman on Thu, Aug 2, 2018

Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a...

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Competitive Matrix Examples: 5 Ways to Compare Competitors

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Ellie Mirman on Tue, Apr 24, 2018

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain...

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