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Crayon Competitive Intelligence Blog

Why and How to Track Website Changes on Your Competitors’ Websites

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Emily Dumas on Wed, Aug 8, 2018

A website says a lot about a company - who they are, what they’re selling, how to contact them, and more. That all seems pretty typical of what you’d expect to find when you look at a company website. But, did you know that a company website can also give away hidden information? Without even realizing it, a company’s website is an open door into their business strategy. Websites can highlight essential company changes within their messaging, team updates, pricing updates, and product updates....

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How to Do a Win / Loss Analysis (with Examples and Resource Links)

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Ellie Mirman on Thu, Aug 2, 2018

Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

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Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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