<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

6 Homepages that Capture Their Target Audience with Unique Imagery

Picture of Emily Dumas
Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you want to have messaging that resonates with your target audience, recognizable branding, and images or graphics that tie it all together. Some companies may choose photographs, stock photos, personalized graphics, videos, or product images. In fact, based on our analysis of the top 100 technology...

Read More >

How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Picture of Emily Dumas
Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes...

Read More >

4 Steps for Conducting an Impactful Competitor Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Tue, Jul 16, 2019

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that...

Read More >

5 Elements to Include on Your Product Page to Stand Out in Your Market

Picture of Emily Dumas
Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands...

Read More >

How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

Read More >

3 Competitive Analysis Frameworks Every Product Marketer Should Know

Picture of Ellie Mirman
Ellie Mirman on Wed, Apr 17, 2019

As part of analyzing the competitive landscape and turning that intelligence into impactful resources for sales, marketing, or product teams, product marketers consume a lot of data. From gathering...

Read More >

We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

Picture of Emily Dumas
Emily Dumas on Fri, Feb 1, 2019

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology...

Read More >

3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes...

Read More >

What is a SWOT Analysis? Let’s Start with the Basics

Picture of Emily Dumas
Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT...

Read More >

Why and How to Track Website Changes on Your Competitors’ Websites

Picture of Emily Dumas
Emily Dumas on Wed, Aug 8, 2018

A website says a lot about a company - who they are, what they’re selling, how to contact them, and more. That all seems pretty typical of what you’d expect to find when you look at a company...

Read More >