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Crayon Competitive Intelligence Blog

We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

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Emily Dumas on Fri, Feb 1, 2019

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology companies, life science firms, entertainment giants, or car manufacturers, these companies all represent success. Many of these companies, however, are also in highly competitive industries. Take the technology industry - multiple companies are producing similar software solutions, hardware, or...

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3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

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Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes...

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What is a SWOT Analysis? Let’s Start with the Basics

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Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT...

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Why and How to Track Website Changes on Your Competitors’ Websites

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Emily Dumas on Wed, Aug 8, 2018

A website says a lot about a company - who they are, what they’re selling, how to contact them, and more. That all seems pretty typical of what you’d expect to find when you look at a company...

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How to Do a Win / Loss Analysis (with Examples and Resource Links)

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Ellie Mirman on Thu, Aug 2, 2018

Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a...

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Competitive Matrix Examples: 5 Ways to Compare Competitors

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Ellie Mirman on Tue, Apr 24, 2018

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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Competitive Analysis Requires Benchmarking Your Own Company

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Emily Dumas on Wed, Apr 4, 2018

Competitive analysis should be an integral part of every business’ strategy. Earlier this year, we conducted a survey and published the 2018 State of Market Intelligence Report to uncover how...

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