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Crayon Competitive Intelligence Blog

3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

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Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes marketing to refine their messaging and tactics, and informs the strategy of the product team by having them evaluate their roadmap.

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What is a SWOT Analysis? Let’s Start with the Basics

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Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

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Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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