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Crayon Competitive Intelligence Blog

5 Ways to Drive Sales Adoption of Battlecards

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Lauren Kersanske on Fri, Nov 8, 2019

Imagine that you spent hours upon hours building an informative and detailed battlecard for your sales team. Now imagine that once you hit publish, the sales team barely uses it. If you’re a product marketer or are responsible for creating content for sales teams, you probably don’t have to imagine it—the unfortunate reality is that many sales teams often don’t use the content that’s produced for them by their marketing teams. And a costly reality it is—according to Sirius Decisions, enterprise...

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How to Tie Product Marketing to Revenue

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Ben Cope on Wed, Nov 6, 2019

One of the most significant frustrations product marketers face is the disconnect between their work and quantifiable business outputs. Nearly every organization with a dedicated product marketing...

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How to Gather Your Competitors' Pricing Information

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Emily Dumas on Thu, Oct 31, 2019

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors....

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Competitive Intelligence Spotlight Series: August Jackson

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Emily Dumas on Tue, Oct 29, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive...

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

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Emily Dumas on Thu, Oct 24, 2019

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results,...

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Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

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Ellie Mirman on Tue, Oct 22, 2019

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is...

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Competitor Tiers: How to Break Down Your Competitive Landscape

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Ellie Mirman on Fri, Oct 18, 2019

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in...

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How to Use Product Launch Retrospectives to Improve Your Strategy

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Emily Dumas on Wed, Oct 16, 2019

Product launches require a lot of hard work, planning, and execution when done well. In order to put together a top-notch program and continue to improve on that program, you should always conduct a...

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How Product Marketers Can Make Competitive Intelligence a Priority

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Lauren Kersanske on Fri, Oct 11, 2019

These past couple of months, I’ve had the privilege of speaking at the Product Marketing Community events to talk about how product marketers can leverage competitive insights to drive revenue....

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Product Marketing vs. Product Management: Understanding the Two Roles

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Emily Dumas on Wed, Oct 9, 2019

Product Marketing and Product Management are integral roles in every product-focused organization. Both roles have their own unique responsibilities, but in order for a company to be successful,...

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