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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


How to Go Head-to-Head: Great Competitive Comparison Pages

When you’re in a crowded market, it seems like every sales conversation is a competitive one. “How are you different from Product X?” “We already use Product Y. Why would we need your product?” “I hate Product Z. How are you better?”

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What We Can Learn From Our Competitors' Customers



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How Competitive Intelligence Puts the "OT" in SWOT

The web is full of noise about "optimizing strategy." The explosion of B2B content marketing has flooded our inboxes with playbooks about improving your marketing and competitive intelligence efforts. While the info can be valuable, these tools and the content they push only focus on how to boost your strengths and overcome your weaknesses.

The thing that's missing in all of this content is how to look at the other half of SWOT. We're talking about Opportunities and Threats.

Some of the obstacles to finding relevant content that covers the "OT" in SWOT is the challenge of separating the signal from the noise in external intelligence, and doing so in a timely way. In this post, we will help you understand how to identify real threats and genuine opportunities, and then outline an action plan to win. After all, we don't want to limit our marketing strategy to what happens inside of the four walls of our business.

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How to Leverage Competitor Product Reviews to Win Sales

Review sites are jam-packed with competitive intelligence. Customers complaining about competitors’ products. Customers detailing strengths and weaknesses of each platform. Visibility into when and how competitors respond to customer issues. Direct and public customer feedback, without the outreach.

How do you then turn that intelligence into a tool for sales to win deals? Certainly it’s more than sending the review itself around the office. Here are 5 ways to leverage competitor product reviews to win sales.

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