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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


5 Strategies for Sharing Competitive Intelligence Information with Your Teams

“It is nothing for one to know something unless another knows you know it.”

― Persian Proverb

Whichever wise man (or woman) said the above proverb knew that knowledge is absolutely useless when it goes unshared. Knowledge sharing is a deeply important concept that allows organizations to thrive. Companies like Atlassian and Tettra are built on the entire concept of knowledge sharing. But does sharing knowledge impact revenue?

Well, if you get the chance to read our 2019 State of Competitive Intelligence report, you’ll learn that sharing competitive intelligence (CI) is of the utmost importance and a major factor in driving revenue. We surveyed over 1,000 CI, marketing, and sales professionals, and found that frequently sharing intel was the key to success for many CI programs.

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Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster Funds and both new and existing angel investors. We’re honored to be partnering with Bedrock Capital and Eric Stromberg, co-founder and partner who led the round, to scale Crayon and bring real-time competitive insight to every business.

Last year, Crayon grew 300% and brought on hundreds of the most sophisticated customers, including Fortune 50 enterprises and high-growth startups alike. They, too, saw a growing need to capture the exponential wealth of market data available on the web, extract competitive insight, and drive impact in every corner of their businesses. Crayon customers have seen sales win rate increases of more than 50% and time savings of at least 20%, among other benefits, and we’re just scratching the surface of what we can do with this intelligence.

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We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology companies, life science firms, entertainment giants, or car manufacturers, these companies all represent success. Many of these companies, however, are also in highly competitive industries. Take the technology industry - multiple companies are producing similar software solutions, hardware, or consulting services. This year, we decided to dive in and analyze the websites of the top 100 technology companies on the list, and see what their websites have in common, and where they differ. Let’s take a look at what we found.

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Competitor Tiers: How to Break Down Your Competitive Landscape

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in the industry even if you don’t compete directly? Or, the companies you’re not yet competitive with, but you hope to be after certain product development efforts? Do you repeat those answers for each of the verticals and geographies you serve as well?

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