“It is nothing for one to know something unless another knows you know it.”
― Persian Proverb
Whichever wise man (or woman) said the above proverb knew that knowledge is absolutely useless when it goes unshared. Knowledge sharing is a deeply important concept that allows organizations to thrive. Companies like Atlassian and Tettra are built on the entire concept of knowledge sharing. But does sharing knowledge impact revenue?
Well, if you get the chance to read our 2019 State of Competitive Intelligence report, you’ll learn that sharing competitive intelligence (CI) is of the utmost importance and a major factor in driving revenue. We surveyed over 1,000 CI, marketing, and sales professionals, and found that frequently sharing intel was the key to success for many CI programs.