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Competitive Market Research: Study Shows How Companies Monitor Their Competitors

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Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report uncovers current practices of how companies are monitoring their competitors and approaching their market research efforts. To understand the practices around competitor and market intelligence monitoring, let’s dive into the Who, What/Where, When, and How to shed some light on the subject.

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Why and How to Set Competitive Intelligence Goals and KPIs

One big challenge facing marketers today is setting goals and proper key performance indicators (KPIs) for their market and competitive intelligence (MI/CI) strategies. It is for this very reason that Crayon asked over 700 professionals in the industry for their feedback on this topic in the 2018 State of Market Intelligence Report.

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[New Data] 77% of Businesses Say Holistic Competitive Intel is Critical to Win Against Opposition

Today we’re excited to share the results the largest survey on market and competitive intelligence practices. Crayon’s 2018 State of Market Intelligence Report dives into the best practices, challenges, and opportunities in the field of market research and intelligence.

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How to Decode Your Competitor's 2018 Strategy with Predictive Intel

A new year is upon us, and with it annual plans with new key initiatives for 2018. While you are crafting and executing your plan, so are your competitors… how will your plan succeed in light of their efforts? What if you knew where they were going to invest so you could get ahead of the game with your own strategy?

There are signals hidden everywhere that allow you to pick up on your competitors’ investments. Here are a few places to start to unearth their 2018 strategies.

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