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Optimize Your Landing Page Designs With These 20 Marketing Tests

Posted by Dan Slagen on Thu Feb 11, 2016 01:00 PM

We all have landing pages to test, and we all need new ideas to test! See these 20 landing page designs, each featuring one thing for you to test (written in the comments section of each design) at your own company!

1. The Landing Page on gengo.com

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Test for Marketers - Personalize. This page has 3 pricing options and 36 languages available for prospects. People need choice. Not too much, but enough to know you care

2. The Landing Page on trulia.com

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Test for Marketers - No content, just a headline and form

3. The Landing Page on shooger.com

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Test for Marketers - Test making the tone of your landing page “exciting” like Shooger has done here

4. The Landing Page on zendesk.com

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Test for Marketers - Signup using social media button

5. The Landing Page on zenefits.com

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Test for Marketers - Customer logos, a lot of them

6. The Landing Page on disruptiveadvertising.com

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Test for Marketers - Comparative table

7. The Landing Page on fullsail.edu

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Test for Marketers - Icons

8. The Landing Page on fieldaware.com

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Test for Marketers - CTA button language

9. The Landing Page on instiller.co.uk

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Test for Marketers - Video

10. The Landing Page on cvent.com

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Test for Marketers - Customer quotes

11. The Landing Page on zillow.com

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Test for Marketers - Phone number (that you can directly track back to your landing page)

12. The Landing Page on qlik.com

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Test for Marketers - Bullet points highlighting features

13. The Landing Page on industrysearch.com.au

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Test for Marketers - Real imagery instead of stock photos

14. The Landing Page on georgetown.edu

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Test for Marketers - Check boxes in your form instead of written fields

15. The Landing Page on revlocal.com

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Test for Marketers - Logos

16. The Landing Page on grantham.edu

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Test for Marketers - “Trust” and “credibility” logos

17. The Landing Page on 24-7intouch.com

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Test for Marketers - Loud colors

18. The Landing Page on livefyre.com

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Test for Marketers - Headline containing 5 words or less

19. The Landing Page on foxtailmarketing.com

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Test for Marketers - Test placing your form somewhere besides top right above the fold

20. The Landing Page on freshservice.com

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Test for Marketers - Short form


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