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Best of Crayon This Week - Direct Response

Posted by Dan Slagen on Thu Jan 28, 2016 01:00 PM

Welcome to the Best of Crayon. The content here can also been seen in our weekly newsletter so if you like what you see be sure to subscribe! This week’s theme is “direct response”

Let’s start with our three favorite redesigns of the week…

1. CLEANIFY TESTS NEW HERO IMAGE, HEADLINE AND SUB-HEADLINE

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Direct response marketing is all about testing the “little things” to impact performance. What’s easier to test than the headline and sub-headline on your home page? If you want to impact performance this month, all you need to do is come up with a few iterations and test them. If you need inspiration for creative, copy, imagery to test we recommend looking on… yep, you guessed it - Crayon!

2. MOSQUITO SQUAD TESTS VIDEO PLACEMENT UNDER THEIR CONVERSION FORM CTA BUTTON

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Besides having an awesome company name, Mosquito Squad is laser focused on generation leads from their home page. It’s a great idea because we’re willing to bet that the majority of their website traffic hits their… home page. In this test, they’ve moved their product video from the left side underneath the headline to the right side underneath the conversion form submit button. It’s a good move, focused on reassuring visitors of their credibility as they contemplate filling out the form.

3. ZOOMINFO ENHANCES THEIR WEBSITE EXPERIENCE AND FUNNEL

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We love this redesign! It’s abundantly clear what site visitors are supposed to do upon hitting Zoominfo’s new home page - they have two options. First, they can click the “learn more” button, which leads to a page containing some brief info and a CTA button to the free trial page. Second, visitors can click on the free trial button on the home page and go directly to the trial page. The new site design drops visitors directly into a funnel of their choosing and intuitively guides them to convert.

and move on to our three featured collections of the week…

1. LANDING PAGE TESTING

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Collection Description: We all have landing pages to test, and we all need new ideas to test! See these 20 designs, each featuring one thing for you to test (written in the comments section of each design) at your own company! Please click on pages you find interesting and reply to the comments with your own thoughts and ideas. Do you like these landing pages? What would you test? What can you learn from them?!

2. BLOGS DESIGNED FOR LEAD GENERATION

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Collection Description: Check out these 20 blogs. They all want email addresses. Some ask for an email in exchange for more of the same content while others offer opportunities like learning new recipes. Which method do you think converts best? Click through, click on a page in the collection, and leave a comment with your thoughts.

3. DIRECT RESPONSE FOCUSED HOME PAGES

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Collection Description: Your home page likely represents the majority of your overall website traffic. But are you taking advantage of this opportunity for lead gen? If not, pay attention to these industry leading examples to learn how you can noticeably increase lead generation using your home page. Please click through to the collection, click an interesting page, and leave a comment!

Happy Thursday! 

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Design

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