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Crayon Competitive Intelligence Blog

How to Do Competitor Monitoring in 10 Minutes a Day

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Ellie Mirman on Thu, Jul 16, 2020

Competitive intelligence (CI) done right is a big commitment. But one of the biggest misconceptions is that competitive intelligence only consists of big research projects done monthly, quarterly, or even annually. The reality is that competitive intelligence, when done well, is a daily practice. When practiced daily, competitive intelligence becomes more actionable, because your insights and takeaways are timely - and more manageable - not piling up for that quarterly research report.

So how...

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Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different...

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The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era

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Lauren Kersanske on Fri, Jul 10, 2020

There is no adequate way to express the effect COVID-19 has had on society. It’s changed the way we live and the way we work. Competitive intelligence (CI) might seem like an “extra” in the time of...

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3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

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Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its...

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Get Started on Your Competitive Landscape Analysis: Introducing Free Competitor Reports

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Ben Cope on Mon, Jun 8, 2020

If you’re feeling overwhelmed in your market, you’re not alone. 90% of businesses report their market has become more competitive in the last three years. Every year, startups are better able to...

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6 Steps to Design a Successful Competitive Intelligence Process

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Emily Dumas on Fri, Jun 5, 2020

The foundational goals of a competitive intelligence program are to enable the organization to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But,...

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How to Deliver Competitive Intelligence to Executive Leadership

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Ellie Mirman on Thu, Apr 30, 2020

Executive leadership makes critical business-directing decisions every day. In order for those decisions to be sound, executives need a clear view of the competitive landscape and how the company...

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Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

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Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that...

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Building an Intelligence Culture in your Organization

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Lauren Kersanske on Thu, Apr 16, 2020

Competitive Intelligence (CI) is growing. According to the recent State of Competitive Intelligence Report, more than half (57%) of businesses have CI teams of two or more dedicated CI professionals,...

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10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

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Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

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