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Crayon Competitive Intelligence Blog

Competitive Intelligence Priorities for the New Year from the Experts

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Emily Dumas on Tue, Dec 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization. 

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Giant Leaps to Growth: Building Winning Strategies

Guest Blogger on Mon, Dec 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant, often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health,...

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

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Emily Dumas on Fri, Dec 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and...

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5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

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Emily Dumas on Wed, Dec 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?...

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Guest Blogger on Tue, Nov 24, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Critical Areas of Interest for Competitive Intelligence Strategists™

Guest Blogger on Tue, Nov 17, 2020

The following post was written by Paul Santilli. Paul is the Worldwide OEM Industry Intelligence & Strategy at Hewlett Packard Enterprise and Chairman of the Board of the Directors, Strategic and...

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Why Your Coworkers are a Great Source of Competitive Intelligence

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Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a...

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5 Steps for Effectively Leveraging Competitive Intelligence

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Ben Cope on Wed, Nov 4, 2020

You did it. 

Your persistent competitive research efforts have yielded a key piece of intel about one of your competitors. Maybe a competitor is quietly discontinuing a product line, or maybe they’re...

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12 Actionable Outcomes of Competitive Intelligence

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Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and...

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How to Gather Competitive Intelligence: Best Practices for Getting Started

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Emily Dumas on Wed, Oct 14, 2020

Integrating competitive intelligence into your business strategy is not always a seamless process, especially if you don’t know where to start. We like to break down the competitive intelligence...

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