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Crayon Competitive Intelligence Blog

Gathering Competitive Intelligence: How to Collect the Competitive Data You Need to Succeed

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Conor Bond on Tue, May 18, 2021

Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation).

A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market. In the absence of sound data, your CI...

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Competitive Advertising Examples: 5 Commercials That Will Spark Your Competitive Creativity

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Conor Bond on Tue, May 11, 2021

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of...

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10 Essential Examples of Competitive Intelligence (With Tips for Inspiring Action!)

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Conor Bond on Wed, Apr 21, 2021

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated...

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What Are the Goals of Competitive Intelligence? Let’s Break Down 5 of Them

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Conor Bond on Fri, Apr 16, 2021

Businesses have never been more agile than they are right now. Bringing a product to market, releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by...

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Do These 5 Things to Get More Value Out of Competitive Intelligence [NEW DATA]

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Conor Bond on Thu, Mar 25, 2021

If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking,...

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NEW DATA: 70% of Businesses Have CI Teams of 2 or More Dedicated Professionals

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Maggie Nichols on Tue, Mar 23, 2021

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report, an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing,...

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NEW DATA: 61% of Businesses Say Competitive Intelligence Directly Impacts Revenue

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Conor Bond on Thu, Mar 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding...

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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Conor Bond on Thu, Jan 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient...

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How to Build a Scalable Competitive Intelligence Program

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Emily Dumas on Tue, Jan 26, 2021

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an...

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Competitive Intelligence Priorities for the New Year from the Experts

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Emily Dumas on Tue, Dec 29, 2020

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building...

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Giant Leaps to Growth: Building Winning Strategies

Guest Blogger on Mon, Dec 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant, often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health,...

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

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Emily Dumas on Fri, Dec 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and...

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5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

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Emily Dumas on Wed, Dec 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?...

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Guest Blogger on Tue, Nov 24, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Critical Areas of Interest for Competitive Intelligence Strategists™

Guest Blogger on Tue, Nov 17, 2020

The following post was written by Paul Santilli. Paul is the Worldwide OEM Industry Intelligence & Strategy at Hewlett Packard Enterprise and Chairman of the Board of the Directors, Strategic and...

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Why Your Coworkers are a Great Source of Competitive Intelligence

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Emily Dumas on Wed, Nov 11, 2020

There are many sources of competitive intelligence (CI) that we can tap into. These days, most businesses have a robust digital footprint, so our first thought of a valuable CI source is likely a...

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5 Steps for Effectively Leveraging Competitive Intelligence

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Ben Cope on Wed, Nov 4, 2020

You did it. 

Your persistent competitive research efforts have yielded a key piece of intel about one of your competitors. Maybe a competitor is quietly discontinuing a product line, or maybe they’re...

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12 Actionable Outcomes of Competitive Intelligence

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Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and...

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How to Give your Marketing Team a Competitive Advantage

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Ben Cope on Wed, Sep 23, 2020

Building and scaling a well-oiled marketing team that facilitates growth is a tall order. Building and engaging an audience with insightful content that pushes the known boundaries of your market is...

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Bring It All Together: Creating a Centralized Competitive Database

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Emily Dumas on Wed, Sep 16, 2020

All too frequently, competitive intelligence (CI) information resides in many homes. The process of collecting competitive intelligence can be time consuming when the information lives across...

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How to Leverage Product Reviews In Your Competitor Analysis

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Ben Cope on Tue, Sep 1, 2020

Review sites are jam-packed with competitive intelligence (CI). On review sites, you’ll find both happy and unhappy customers giving insight into your competitors’ products and outlining strengths...

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8 Stats to Reference When Starting a Competitive Intelligence Program

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Ellie Mirman on Tue, Aug 18, 2020

Just took a new role in competitive intelligence? Congrats! Forming a new competitive intelligence (CI) initiative for your organization? Fantastic! It’s great to see the business investing in this...

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Using Competitive Data Points to Predict the Future

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Ben Cope on Fri, Aug 14, 2020

For anyone with an internet connection and a glut of time available for research, competitive data points are nearly inexhaustible. New job postings, minor website copy changes, new marketing content...

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How to Do Competitor Monitoring in 10 Minutes a Day

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Ellie Mirman on Thu, Jul 16, 2020

Competitive intelligence (CI) done right is a big commitment. But one of the biggest misconceptions is that competitive intelligence only consists of big research projects done monthly, quarterly, or...

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Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different...

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