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Crayon Competitive Intelligence Blog

What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make intel-driven decisions. CI avoids operating in a vacuum, instead encouraging decisions designed to place itself as separate from and ahead of the competition.

Competitive Intelligence requires understanding not just the general concepts, but the various nuances and subcategories that fall within. Keep reading...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Benchmark Your Competitive Win Rate [New Data]

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a...

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How to Gather Your Competitors' Pricing Information

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors....

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results,...

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Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is...

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Competitor Tiers: How to Break Down Your Competitive Landscape

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in...

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How Product Marketers Can Make Competitive Intelligence a Priority

These past couple of months, I’ve had the privilege of speaking at the Product Marketing Community events to talk about how product marketers can leverage competitive insights to drive revenue....

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How to do a Comprehensive Competitor Analysis [+Free Template]

87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...

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Buyer Personas: What They Are and What to Include

The average person is exposed to about 5,000 marketing messages per day. That is to say, for a marketing campaign to be successful, it will have to really resonate with consumers for them to consider...

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