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Crayon Competitive Intelligence Blog

KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

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Alicia Thomas on Fri, Jan 24, 2020

One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have defined KPIs, which is interestingly a decrease from the previous year. 

So why the decrease in measurement for CI KPIs? With the rapid adoption of CI across all types of businesses, it makes sense that a surge in newcomers in the infantile stage of measurement and development would alter the results...

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Competitive Intelligence is Maturing: Here’s What to Do About It

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Ben Cope on Wed, Jan 22, 2020

Competitive intelligence (CI) is not a new business function. The way businesses and CI practitioners are approaching competitive intelligence, however, is changing quickly. We recently surveyed...

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Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]

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Lauren Kersanske on Thu, Jan 16, 2020

If a business wants to maintain any sort of competitive advantage, having a competitive intelligence (CI) function is crucial. But how are businesses doing CI today? How much are they investing, and...

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2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

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Ellie Mirman on Tue, Jan 14, 2020

Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...

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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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Competitive Intelligence Planning for 2020: 15 Questions to Answer in Your Annual Plan

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Ellie Mirman on Mon, Dec 23, 2019

The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...

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How to Leverage the Top 10 Types of Competitive Intelligence

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Ellie Mirman on Thu, Dec 19, 2019

Competitive intelligence (CI) is hardly new—heck, it’s been around as long as businesses have had competitors. However, just because it’s old doesn’t mean it’s any easier. In our current age, ...

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

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Emily Dumas on Fri, Nov 22, 2019

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Benchmark Your Competitive Win Rate [New Data]

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Ellie Mirman on Fri, Nov 15, 2019

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a...

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