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Crayon Competitive Intelligence Blog

How to Deliver Competitive Intelligence to Executive Leadership

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Ellie Mirman on Thu, Apr 30, 2020

Executive leadership makes critical business-directing decisions every day. In order for those decisions to be sound, executives need a clear view of the competitive landscape and how the company will fare in light of market shifts. They want the intelligence - but what’s the best way to deliver it to them? With executive calendars filling up weeks or months in advance, unread emails reaching the 4 or 5 digit mark, how do you get through with the most impactful intelligence in the most...

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Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

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Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that...

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Building an Intelligence Culture in your Organization

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Lauren Kersanske on Thu, Apr 16, 2020

Competitive Intelligence (CI) is growing. According to the recent State of Competitive Intelligence Report, more than half (57%) of businesses have CI teams of two or more dedicated CI professionals,...

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10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

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Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

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How to Brief Executive Leadership on Major Market Events

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Ellie Mirman on Tue, Mar 24, 2020

First, a PSA: The coronavirus is having a massive impact on every community across the globe due to its novel and highly contagious nature. Please practice social distancing, staying home whenever...

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How to Practice Ethical Competitive Intelligence

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Emily Dumas on Fri, Mar 13, 2020

Competitive Intelligence (CI) is a critical part of a smart business strategy. Even still, Competitive Intelligence is questioned by those unfamiliar with the process. In particular, we often hear...

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3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

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Alicia Thomas on Wed, Mar 4, 2020

Baking a cake and crafting your competitive intelligence (CI) program surprisingly have a lot of overlap. If you’ve ever watched an episode of the Great British Baking Show, you’ll know there’s no...

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25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Emily Dumas on Fri, Feb 28, 2020

Competitive intelligence (CI) skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics, strategies, and technologies popping up and,...

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Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

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Ellie Mirman on Wed, Feb 26, 2020

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

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3 Unique, Tactical Applications of Competitive Intelligence

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Ben Cope on Wed, Feb 19, 2020

Most marketers and competitive intelligence (CI) pros would agree that gathering competitive insights is only a valuable activity if those insights are used to further key business goals. Almost...

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