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Crayon Competitive Intelligence Blog

12 Actionable Outcomes of Competitive Intelligence

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Emily Dumas on Thu, Oct 22, 2020

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. The truth is that competitive intelligence will benefit your sales, marketing, product, product marketing,...

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How to Gather Competitive Intelligence: Best Practices for Getting Started

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Emily Dumas on Wed, Oct 14, 2020

Integrating competitive intelligence into your business strategy is not always a seamless process, especially if you don’t know where to start. We like to break down the competitive intelligence...

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How to Give your Marketing Team a Competitive Advantage

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Ben Cope on Wed, Sep 23, 2020

Building and scaling a well-oiled marketing team that facilitates growth is a tall order. Building and engaging an audience with insightful content that pushes the known boundaries of your market is...

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Bring It All Together: Creating a Centralized Competitive Database

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Emily Dumas on Wed, Sep 16, 2020

All too frequently, competitive intelligence (CI) information resides in many homes. The process of collecting competitive intelligence can be time consuming when the information lives across...

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How to Leverage Product Reviews In Your Competitor Analysis

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Ben Cope on Tue, Sep 1, 2020

Review sites are jam-packed with competitive intelligence (CI). On review sites, you’ll find both happy and unhappy customers giving insight into your competitors’ products and outlining strengths...

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8 Stats to Reference When Starting a Competitive Intelligence Program

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Ellie Mirman on Tue, Aug 18, 2020

Just took a new role in competitive intelligence? Congrats! Forming a new competitive intelligence (CI) initiative for your organization? Fantastic! It’s great to see the business investing in this...

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Using Competitive Data Points to Predict the Future

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Ben Cope on Fri, Aug 14, 2020

For anyone with an internet connection and a glut of time available for research, competitive data points are nearly inexhaustible. New job postings, minor website copy changes, new marketing content...

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How to Do Competitor Monitoring in 10 Minutes a Day

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Ellie Mirman on Thu, Jul 16, 2020

Competitive intelligence (CI) done right is a big commitment. But one of the biggest misconceptions is that competitive intelligence only consists of big research projects done monthly, quarterly, or...

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Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different...

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The New Normal: 3 Lessons on Competitive Intelligence in the COVID-19 Era

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Lauren Kersanske on Fri, Jul 10, 2020

There is no adequate way to express the effect COVID-19 has had on society. It’s changed the way we live and the way we work. Competitive intelligence (CI) might seem like an “extra” in the time of...

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