---
title: How to Build a World-Class Competitive Enablement Program | Crayon
description: Learn how to build an effective and successful competitive enablement program.
---

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# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

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# How to Build a World-Class Competitive Enablement Program

# A guide for CXOs

## In an era of hyper competition the average company faces a competitive sales process in 66% of opportunities. It's time to improve competitive enablement — and win rates. We'll show you the way! 

[ GET THE GUIDE ](https://www.crayon.co/building/competitive-enablement-program-guide#form)

![Frame 314203](https://www.crayon.co/hs-fs/hubfs/Gated%20Assets/Frame%20314203.png?width=588&name=Frame%20314203.png "Frame 314203")

## Download the guide to uncover:

- ### The 5 Flaws of Old-School Compete
  
  Today's compete programs are stuck in the past, relying too heavily on static assets (battlecards), over-indexing on the wrong channels, and more. This guide digs into how you can avoid these fatal flaws.
- ### The Elements of a Successful Enablement Program
  
  Learn how to scope a competitive enablement program, best practices for staff allocation, and the must-have metrics to track. 
- ### The Competitive Enablement Maturity Model
  
  To build a successful program, you need to walk before you can run. Check out the four levels of compete program maturity and go from 'old-school compete' to 'compete master'

## Get the guide

## Companies like yours use Crayon to win competitive deals

Request a demo of the platform trusted by Gong, Mastercard, and ZoomInfo and learn how we can help you win more competitive deals.

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- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
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