<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Guide to Measuring Product Marketing

Learn how to overcome the challenge of measuring impact plus get the key metrics to track

The challenge of measuring product marketing success is not a new one. Product marketing sits at the intersection of every department, from sales to product to executive leadership, and drives both strategy and tactics. With such a diverse and interconnected function, it's no surprise that it's challenging to measure.Cover-MeasureProductMarketing.png

While it is difficult, it is not impossible to measure the impact of product marketing. This guide dives into each of the areas we need to understand to create a blueprint for measuring product marketing success, including:

  • The Role of Product Marketing
  • Challenges with Measuring Impact
  • Key Product Marketing Metrics
  • Qualitative vs. Quantitative Metrics
  • How to Overcome Measurement Challenges

This 20+ page guide also comes with a companion Excel template to track and present the metrics discussed in the guide. Download the free guide + template now to start evaluating your own product marketing success.

Get Your Free Guide Now