Salespeople are on the frontline of every organization's battle with the competition, and unlike other departments, their need for competitive enablement is highly tactical. This is why battlecards have become so popular.
Effective battlecards enjoy high levels of sales adoption and boost competitive win rate better than any other resource. Unfortunately, most battlecards leave much to be desired.
This guide will cover every step required to make effective battlecards including intel collection, formatting, measurement, and much more.
- 20+ pages
- Key elements of battlecards that sales teams love
- Follow-up steps that ensure adoption