--- title: Crayon Win Loss Wednesdays Live Event Series | Crayon description: "Join us for a brand new speaker series: Win/Loss Wednesdays. During these quick (think 30ish minutes) sessions, we’ll sit down with competitive intelligence experts, product marketing leaders, and sales professionals who will share their helpful insights and win/loss lessons learned." --- ![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg) # The 2026 State of Competitive Intelligence report is here See what separates the programs that win. **[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)** [![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) # Win/Loss Wednesdays ###### ON-DEMAND #### Lost the Deal - Now What? How to Use Win/ Loss Insights to Train Your Sales Team VIEW RECORDING ![user2](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/user2.png) ###### Brad Rosen President, Sales Assembly ![Nick Siddoway](https://www.crayon.co/hubfs/Nick%20Siddoway.png) ###### Nick Siddoway President and CEO, TruVoice ###### Description Most sales teams today are familiar with deals taking longer and being highly scrutinized. Giving reps any and every competitive advantage is crucial and one advantage is ensuring they’re more informed on why they lose deals. During this on-demand session, Brad Rosen, President of Sales Assembly and Nick Siddoway, President and CRO, TruVoice from Corporate Visions discussed how your revenue teams can benefit from win/loss, including: - How to take win/loss results and improve your overall sales strategy (and increase win rates!) - The ways your team can incorporate buyer feedback into personalized coaching opportunities for reps - Tips for getting sales teams onboard and excited about win/loss View Now ##### A VIRTUAL EVENT SERIES ## Win/Loss Wednesdays Whether you’re about to embark on your very first win/loss project or are looking for ways to uplevel your current win/loss program, join us for a brand new speaker series: Win/Loss Wednesdays. During these quick (think 30 minute) sessions, we’ll sit down with competitive intelligence experts, product marketing leaders, and sales professionals who will share their helpful insights and win/loss lessons learned. ###### ON-DEMAND ##### Lost the Deal - Now What? How to Use Win/ Loss Insights to Train Your Sales Team ![Brad Rosen](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/user2.png) ###### Brad Rosen President, Sales Assembly ![Nick Siddoway](https://www.crayon.co/hubfs/Nick%20Siddoway.png) ###### Nick Siddoway President and CEO, TruVoice WATCH THE RECORDING ###### ON-DEMAND ##### Convincing Stakeholders to Invest (and Keep Investing) in Win/Loss ![Scott Frost](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/Headshots2x.png) ###### Scott Frost CI industry leader (formerly product marketing at Stripe, Adobe, New Relic) WATCH THE RECORDING ###### ON-DEMAND ##### How to Share the Right Insights with the Right Audience and Take Action on Win/Loss ![Jayde Phillips](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/user1.png) ###### Jayde Phillips Senior Manager, Strategy and Market Intelligence, American Express Global Business Travel Watch the recording ###### ON-DEMAND ##### Lost the Deal - Now What? How to Use Win/ Loss Insights to Train Your Sales Team ![Brad Rosen](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/user2.png) ###### Brad Rosen President, Sales Assembly ![Nick Siddoway](https://www.crayon.co/hubfs/Nick%20Siddoway.png) ###### Nick Siddoway President and CEO, TruVoice ###### Description Most sales teams today are familiar with deals taking longer and being highly scrutinized. Giving reps any and every competitive advantage is crucial and one advantage is ensuring they’re more informed on why they lose deals. During this on-demand session, Brad Rosen, President of Sales Assembly and Nick Siddoway, President and CRO, TruVoice from Corporate Visions discussed how your revenue teams can benefit from win/loss, including: - How to take win/loss results and improve your overall sales strategy (and increase win rates!) - The ways your team can incorporate buyer feedback into personalized coaching opportunities for reps - Tips for getting sales teams onboard and excited about win/loss View now ###### ON-DEMAND ##### Convincing Stakeholders to Invest (and Keep Investing) in Win/Loss ![Scott Frost](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/Headshots2x.png) ###### Scott Frost CI industry leader (formerly product marketing at Stripe, Adobe, New Relic) ###### Description Does your leadership team understand the value of win/loss? Do you need them to?! During this session, competitive intelligence leader Scott Frost will discuss the strategies he's used to get (and keep!) internal buy-in for win/loss.: - **Justification to do win/loss** - Get executive sponsorship and understand the type of buy-in you need. - **Sharing incremental success** - Learn how to track and share a few key areas of win/loss really well - **Opinion vs data**- Learn when to let your data insights speak for themselves to continually build trust.  View now ###### ON-DEMAND ##### How to Share the Right Insights with the Right Audience and Take Action on Win/Loss ![Jayde Phillips](https://www.crayon.co/hubfs/Algert/Multi%20Series%20Webinar/user1.png) ###### Jayde Phillips Senior Manager, Strategy and Market Intelligence, American Express Global Business Travel ###### Description During this session, Jayde Phillips, Senior Manager, Competitor and Market Intelligence at Egencia an American Express Global Business Travel Company, provided a deep dive into how she successfully leads a global win/loss program — specifically how she keeps multiple stakeholder groups informed on relevant win/loss findings. Jayde walks through her program and how she reports insights to: - **Executive leadership** - providing a summarized snapshot of important trends - **Commercial/Sales** - sharing tactical information on what’s working for Egencia’s global sales teams - **Product** - influencing the roadmap based on product feedback identified during interviews Watch this session to hear the do’s and don’ts of reporting win/loss findings to various stakeholder groups at your company. View now! ### Crayon helps companies like yours win competitive deals Request a demo of the platform trusted by Gong, Mastercard, and ZoomInfo and learn how we can help you win more competitive deals. [ Request A Demo ](https://www.crayon.co/get-a-demo) [![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) [Follow us on LinkedIn ](https://www.linkedin.com/company/crayon-co) [Follow us on Twitter ](https://twitter.com/crayon) [Follow us on Facebook ](https://www.facebook.com/CrayonDotCo/) [Follow us on Instagram ](https://www.instagram.com/crayondotco/) [Follow us on Facebook ](https://www.youtube.com/channel/UC1lZu3uuOZS0LVuTz44aK-g/featured) © 2025 Crayon - [Terms](https://www.crayon.co/terms) - [Privacy](https://www.crayon.co/privacy) - [Cookies](https://www.crayon.co/cookie-policy) - [Security](https://app.vanta.com/crayon/trust/vabogpy2n3q9cp9hicshd)