---
title: The 3 Reasons You're Losing Competitive Deals (+ How to ... | Crayon
description: Sales leaders from Aircall and Crayon discuss the 3 mistakes sellers make in competitive opportunities and the 3 things you can do to help them win.
---

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# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

**[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)**

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##### ON-DEMAND WEBINAR WITH CRAYON + AIRCALL

# Coaching Your Sales Reps to Win Competitive Deals

 with our speakers

![hero_photo_revised](https://www.crayon.co/hubfs/hero_photo_revised.png)

### Summary

Listen to Chris and Tommy discuss the 3 mistakes sellers make in competitive opportunities and the 3 things you can do to help them win.

[ Watch Now ](https://www.crayon.co/success/coaching-sales-reps-to-win-competitive-deals#form)

## During the Webinar

- ![User_fill (1)](https://www.crayon.co/hubfs/Webinar%20Registration/Assets/User_fill%20(1).svg)  Understand the 3 mistakes sellers make in competitive opportunities (and why they're so costly)
- ![Chat_alt_fill (1)](https://www.crayon.co/hubfs/Webinar%20Registration/Assets/Chat_alt_fill%20(1).svg)  Learn how to improve competitive win rates with the help of role models, call recordings, and peer-to-peer learning
- ![Chart_fill (1)](https://www.crayon.co/hubfs/Webinar%20Registration/Assets/Chart_fill%20(1).svg)  Find out why it's a GOOD thing when buyers tell your sellers that they like your competitors' products

## Watch On Demand

### Crayon helps companies like yours win competitive deals

Request a demo of the platform trusted by Gong, Mastercard, and ZoomInfo and learn how we can help you win more competitive deals.

[ Request Demo ](https://www.crayon.co/get-a-demo-backup)

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- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

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