The KPIs of CI: How to Effectively Measure Your Competitive Intelligence Program
Watch our CI Live event from July 21st as we discussed how to measure the impact of your CI program with Andy McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, and Fouad Benyoub, Director of Competitive Strategy at Everbridge.
Your competitive intelligence program is up and running - check
Now, can you accurately measure its ROI?
Watch Crayon along with competitive intelligence leaders, Andy McCotter-Bicknell of ClickUp and Fouad Benyoub of Everbridge for an interactive deep dive on CI metrics. We discussed the ways that product marketers and CI professionals can prove measurable results for their competitive intelligence efforts.
During this one hour panel, we covered:
- How to determine the right CI goals and KPIs for your organization
- The metrics you need at various stages of your CI program
- How to tie CI to revenue impact
- And more!
Watch now to instantly improve your competitive intelligence dashboard!