One of the biggest challenges with making use of competitive intelligence is distributing that intel to the relevant stakeholders within your organization in a way that drives engagement and action.

In this guide, we highlight how to share competitive intelligence for use across Sales, Marketing, Product, and Executive Leadership. We discuss which types of intel to gather for each team, different methods of communication, and share bonus templates to get you started.

This guide includes:

• 35+ pages chock-full of best practices for CI distribution
• Insight types and communication methods tailored for each of your stakeholders
• Bonus Executive Briefing Templates to get you started (Excel data spreadsheet + Powerpoint template)