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Learn From These Incredible Companies
 

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Fill out the form and get access to 6 sessions from the Competitive IntelligenceDigital Bootcamp. 🎉

Sit Back and Learn From 6 Incredible Competitive Intelligence Leaders

Get hours of insights & expertise from the best product marketers out there. 

Check out these jam-packed sessions from the best CI professionals in the industry. From CI career development, remote CI, to how CI is being impacted in today's environment, these sessions are packed with actionable insights that will help you level up your skills and transform your organization.

Event Agenda

Check out all of these great sessions from the best CI professionals in the industry.

Session 1

Fully Remote CI: How to Enable Sales and Share Insights When Everyone is Stuck at Home

Presented by Alex McDonnell, Senior Product Marketing Manager of Market Intelligence, at Invision

In this new remote world, how do you ensure that you are just effective as you were in person? Join this session with Alex McDonnell to learn how to effectively run your CI programs from home. Alex will reveal two of his favorite meeting formats for fully remote CI workshops, and you’ll learn practical techniques that you can use to run your own fully remote CI workshops.

Session 2

Beyond Marketing: Career Options for Competitive Intelligence Professionals

Presented by Clint Sprauve, Senior Solutions Architect at Gitlab

As a competitive intelligence specialist or product marketer, your career can progress in several different areas. Armed with the core skill-set of competitive and market intelligence, the possibilities are endless.

Join Clint Sprauve to learn how to use your competitive intelligence skills to advance your career.

Session 3

Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Presented by August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

Information comes at us fast and in a volume that make it difficult to deliver insight and foresight. STEEP is the first step to exploring implications of events to get to the heart of "So what?" and future scenarios to get to heart of "What's next?" In this session a STEEP veteran will introduce you to the method and demonstrate STEEP's power to make sense of what is happening in our macro environment as it related to Covid-19.

Session 4

Briefing Executives on Market Events with Dashboards

Presented by Bill Ludlow, Senior Manager of Customer Success at Crayon

We will be discussing how to present the different layers of competitive information from individual data points to storytelling with the data set in order to maximize value for leadership teams.

Session 5

Measuring ROI on Competitive Intelligence Programs

Presented by Laurie Young, Director of Competitive Intelligence at Lonestar

One of the most difficult parts of leading a competitive intelligence group within an organization is clearly articulating the value the program provides to the organization as a whole. Join Laurie Young, Director of CI at Lone Star, to understand the value of CI during COVID-19, learn how to promote the value of CI, and which factors to measure to determine ROI.

Session 6

Where is CI Going? Trends from the State of Competitive Intelligence

Presented by Ellie Mirman, CMO of Crayon and Cam Mackey, Executive Director of SCIP

Ellie and Cameron wrap up the day with a look at the insights from the 2020 State of Competitive Intelligence Report, an annual study that surveys over 1,000 CI professionals.

Our Amazing Speakers

We're not playing around—we're bringing you the A Team of CI pros, all from top-tier companies. 👏

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Alex McDonnell

Senior Product Marketing Manager of Market Intelligence, at Invision

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Clint Sprauve

Senior Solutions Architect at Gitlab

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August Jackson

Senior Director of Market and Competitive Intelligence at Deltek

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Bill Ludlow

Senior Manager of Customer Success at Crayon

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Laurie Young

Director of Competitive Intelligence at Lonestar

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Cam Mackey

Executive Director of SCIP

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Ellie Mirman

Chief Marketing Officer & Event Host, Crayon

Questions? Let us know!

marketing@crayon.co