When you operate in a crowded market, it can seem like every sales conversation is competitive in nature. To help prospective buyers make sense of the noise, many organizations deploy competitive comparison pages. Created the right way, these pages help draw in prospects looking to compare multiple solutions and simplifies their buying experience.
This guide walks through the best elements of effective competitive comparison pages, examples deployed in the wild, and advice on which elements make sense for your business.
Whether you're looking to create competitive comparison pages for the first time or you're aiming to refresh existing pages, this guide will provide guidance and examples from which to draw inspiration.