Revenue Leadership Digital Bootcamp

Presented by Julie Hogan, VP of Customer Experience at Drift

Your customers are in crisis. But, they arrived here through the best intentions. We’re in the age of “Customer Obsession”, “Customer Centricity”, “Customer First” and every other customer-something slogan. And what is the answer to “Who owns the customer?” (hint, it’s EVERYONE.)

This sounds amazing, but the execution of these intentions are unorganized, creating chaos for your customers. Too many surveys, too many touches without accountability or measurement,  and not enough follow-up, value or results. 

If this sounds like your customer’s world, join this session as Julie shares 3 learnings from building Customer Experience from the ground up that will help redirect your customer centric efforts toward repeatability, reliability and revenue.

Presented by Sydney Sloan, CMO of SalesLoft

Join Sydney Sloan to learn about the new approaches to an account based strategy for sales and marketing teams.

Sit down with Mike Volpe, CEO of Lola, to hear how he navigated his company through this unprecedented crisis.

Presented by Meghan Keaney Anderson, VP of Marketing at HubSpot

Since the start of the COVID crisis, HubSpot has been tracking anonymized marketing and sales performance trends across more than 70 thousand companies worldwide. Collectively these benchmarks provide a signal to how the pandemic and economic crisis has reshaped buying behavior across industries, company sizes and regions. This talk will weave those data insights with stories from individual companies that have used this unprecedented moment as a way to accelerate innovation.

Presented by Jeanne Hopkins, CRO of SquadLocker

If your marketing budget was cut by 50%, where would you spend your time? For Jeanne Hopkins, the answer is clear: “I’d spend less time on prospect marketing and more time on customer marketing.”

The customer experience is critical to building long-term, successful relationships with customers, both before and after the sale. This comes from the collaboration between customer marketing (to generate leads to create the sale) and customer success (everything that follows the sale) - the Dynamic Duo of marketing today.

Join this session to learn just how and why to make customer success a marketing priority in a time where the customer experience matters more than anything.

Presented by John Judge, SVP of Sales at Crayon

Every industry has been dramatically impacted by the market and health crisis experienced across the globe. Sales teams in particular have had their worlds turned upside down. So how do you keep your team focused, executing, and growing revenue? How do you actually take advantage of this unique time in history to not just keep up but actually exceed your goals and level up your team?

Join this session to learn how to level up your sales team’s skills, motivation, messaging, and more, all while navigating a market and health crisis.