---
title: Ignite Competitive Enablement with Sparks from Crayon | Crayon
description: Learn how Sparks from Crayon can ignite your team's competitive enablement
---

![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg)

# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

**[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)**

[![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

##### Webinar

# Ignite Competitive Enablement with Sparks

### Summary

If you're running a compete program, it's time to turn data overload into actionable enablement. Sparks from Crayon is the first AI-based research tool that automatically analyzes competitive data across insight types and produces instant deliverables! 

During this on-demand webinar session, we show off the power of Sparks — walking through some of the most popular use cases, providing a product demo, and revealing how companies can save serious time and energy by speeding up the curation and analysis of compete data.

[ Watch Now ](https://www.crayon.co/sparks/ignite-competitive-enablement#form)

## Learn how Sparks:

- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) Can become your personal competitive research assistant, automating manual research by separating signal from noise to find the most actionable insights
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) Can be used across thousands of use cases (we're also sharing prompt best practices)
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) Can be shared across revenue teams with enablement deliverables such as battlecards, newsletters, and more! 

### Speakers:

![Headshot - Jon White](https://www.crayon.co/hubfs/Algert/2024%20State%20of%20Competitive%20Intelligence/Headshot%20-%20Jon%20White.png)

##### Jon White

Senior Vice President of Product, Crayon

![Samantha Nolte_headshot_Crayon](https://www.crayon.co/hubfs/Samantha%20Nolte_headshot_Crayon.png)

##### Samantha Nolte

Customer Success Manager, Crayon

![Sam Niro](https://www.crayon.co/hubfs/Algert/2024%20State%20of%20Competitive%20Intelligence/Sam%20Niro.png)

##### Sam Niro

Senior Manager, Competitive Intelligence & Strategy, Talkdesk

## Watch On-Demand

### Real-time competitive intel at your colleagues' fingertips

Get a demo to see how Crayon makes competitive intel easily accessible to your sales team! 

[ GET A DEMO ](https://www.crayon.co/get-a-demo)

[![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

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