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Entries related to: crayon-updates

Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

ForresterLeaderBadge-1I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is a reflection of our commitment to helping customers drive meaningful impact in their organizations through competitive intelligence (CI).

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Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster Funds and both new and existing angel investors. We’re honored to be partnering with Bedrock Capital and Eric Stromberg, co-founder and partner who led the round, to scale Crayon and bring real-time competitive insight to every business.

Last year, Crayon grew 300% and brought on hundreds of the most sophisticated customers, including Fortune 50 enterprises and high-growth startups alike. They, too, saw a growing need to capture the exponential wealth of market data available on the web, extract competitive insight, and drive impact in every corner of their businesses. Crayon customers have seen sales win rate increases of more than 50% and time savings of at least 20%, among other benefits, and we’re just scratching the surface of what we can do with this intelligence.

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at Founder Collective, Maia Heymann at Converge, and notable angel investors.

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Market Intelligence: The Advantage Millions of Businesses Miss

Millions of businesses understand what’s happening internally, but they’re blind to what’s happening outside the four walls of their company.

Most companies have awesome data on their own marketing campaigns, lead generation efforts, product roadmaps, budgets and hiring plans. They use mature products like HubSpot and Salesforce.com to track and optimize their efforts.

But when it comes to understanding and acting on what’s happening externally - with competitors, customers, and partners - many companies are radically underinvested. When it comes to understanding what’s happening in the market, most companies operate in an informational vacuum.

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