We Predicted Our Competitor's Product Launch Before They Even Hit ‘Publish’
And turned it into a competitive advantage before their team even reposted the teaser.
Yesterday, Klue’s CEO posted a teaser on LinkedIn:
"...tomorrow, we're dropping something that's going to change how teams understand why they win and lose deals. Excited for this one."
Now, this is the kind of post that can spin a lot of companies into panic mode.
People scramble. Slack threads pop. Screenshots fly. The “we should probably update the battlecard” moment begins.
Not with Crayon. With Crayon you can be automatically plugged in to all the moves your competitors are making, as well as figure out how to respond.
Let me walk you through the ...
Google Drive Integration is Now Here for Crayon Users
Competitive intel doesn’t only live in platforms — it lives in scattered files: win/loss interviews, pricing comparisons, analyst PDFs, and internal teardowns. With Crayon’s new Google Drive ...
Connecting Competitive Intel to Enterprise AI with API and MCP
Reps Are Asking AI. Are They Getting the Right Answers? Crayon Can Help The world of competitive enablement is evolving fast, driven by the influx of AI tools entering the workplace. Sales reps and ...
Crayon Launches First Competitive Intelligence MCP Server
Now your AI tools can truly compete. Go ahead. Type it in: “How do we beat Competitor X?” Whether it’s ChatGPT, Glean, Copilot, or Claude — chances are, you’ll get something like: “According to their ...
Custom Insights Is Here — Bringing Your Intel Into The Full CI Picture
A few years ago, most competitive intelligence was built from public data — competitor websites, product pages, reviews, analyst reports — plus the occasional piece of field intel from sellers. It ...
You Don’t Need More Battlecards. You Need Crayon’s GTM Slack Insights.
If you're in product marketing, sales enablement, or competitive intelligence, chances are you’ve heard a lot about automated battlecards lately. Everyone’s racing to build them faster, cleaner, and ...
New from Sparks: AI-Powered Analysis, Delivered Straight to Your Sales Tools.
Your competitive content just got a whole lot smarter. We’re rolling out a powerful new capability for Crayon Sparks: the ability to automatically publish curated analysis directly into Battlecards ...
Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?” You drop what you're doing, dig through your compete ...
One Month Later: Sparks Has Had a Transformative Impact on Crayon Customers ✨
Since its launch a month ago, Crayon Sparks has had an outsized impact on how Crayon customers compete, enabling them to transform data overload into effortless, actionable enablement. Sparks By the ...
Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement
Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings In the literal sense, a spark ignites or triggers something — whether that be an electrical discharge, ...
Introducing Crayon Answers: The Industry's First Gen AI Compete Assistant for your Revenue Team
In today's fiercely competitive sales landscape, two-thirds of open deals are head-to-head with competitors. Yet, traditional competitive enablement is falling short. Battlecards, while essential, ...
Introducing Executive Summary: Prove the ROI of Your CI Program
In today's competitive landscape, doing more with less is no longer a luxury, it's a necessity. And for compete leaders, that means it is more vital than ever to prove the impact of your work. Forget ...
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an ...
Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding
Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. ...
Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals
Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More ...
Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team
A lot can happen in a week. One of your competitors updates their pricing. Another competitor releases a new AI feature. A third competitor publishes a comparison page on their website. We know that ...
Some Competitors Don’t Deserve Your Time: Why Gong and Crayon Are Better Together
There’s a trope in teen movies where the protagonist’s mom prepares an extraordinary breakfast — eggs, bacon, bagels, fresh fruit, coffee, orange juice — only for said protagonist (annoying, ...
Crayon AI: Capture and Summarize Critical Competitive Insights In Minutes
Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you ...
Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that ...
Introducing Draft Control: The Secret to Building Better CI Deliverables
Creating effective competitive intelligence deliverables is like trying to build a sandcastle on the beach: Just when you think you've got it right, a new wave comes crashing in and changes ...
It’s a Three-Peat: Crayon Is Once Again Named the PMA Pulse Leader for Competitive Intelligence
In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive ...
Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you ...
Podcast Episode: A Practical Guide to Competitive Intelligence
.jpg?width=40&height=40&name=Madison-06%20(1).jpg){kind=small}
Tis’ the season for a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast guest host Will Thompson (Crayon’s Director of Growth Marketing), ...
Podcast Episode: Using Competitive Intelligence for Product-Led Growth
As we glide into a new month, you know what that means — a new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, guest host Will Thompson sat down ...
Your Sellers’ Needs Are Always Changing. Hit the Bullseye Every Time with Competitive Performance Insights.
The best competitive intelligence programs are proactive, meaning they identify threats as soon as they begin to emerge and enable their sales teams accordingly. That sounds pretty straightforward—so ...
Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.
It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?” Cue instant anxiety….palms sweaty, knees weak, arms are ...
Podcast Episode: How to Train Your Whole Company on Competitive Intelligence Techniques
As we inch closer to the end of another month, you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast ...
Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need
Just in time to kickoff Q4 — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast host, Erik Mansur (our VP of Product ...
Podcast Episode: Using Competitive Intelligence to Influence Your Content Marketing Strategy
Just in time to kick off the month — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast host, Erik Mansur (our VP of Product ...
Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...
How to Use Slack + Crayon to Unlock Real-Time Intel, Delight Your Colleagues, and Win More Deals
The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ...
Podcast Episode: Creating a Win/Loss Program That’s Repeatable and Actionable
June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of Product Marketing), sat down ...
Whether You Want to Play Pop Music or Pro Hockey, Crayon Has Your Back
For most of April, an indie pop band called shallow pools was touring the East Coast of the United States, making stops at legendary venues like Irving Plaza and Toad’s Place. For now, the band is ...
Happy Pride: The Freedom to be Yourself is an Amazing Thing
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves. Given ...
Podcast Episode: The Past, Present, and Future of Competitive Intelligence
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...
Reinventing Your Career at Crayon
Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s ...
Navigating Motherhood (and a Whole Lot More) With Crayon By My Side
I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close… I certainly didn’t ...
Podcast Episode: Building CI Credibility at Your Company
New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast! In case you missed our last blog, the podcast is ...
Introducing Into the Fray: The Competitive Intelligence Podcast
Competition is fiercer than ever before. According to our 2022 State of CI Report, 59% of CI practitioners say their markets have gotten much more competitive while 98% of stakeholders say CI is ...
Compete Like You Mean It: Taking Crayon’s Brand—and Competitive Intelligence—to New Heights
For the second time this year, allow us to kick off a blog post with our favorite declaration: It’s a great day for the Crayon community! Back in May, the cause for celebration was our $22M Series B. ...
Women in Sales at Crayon
As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women ...
PRIDE Month: I’m Not Afraid Anymore
Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, ...
Celebrating Our 500th Customer and $22M Series B!
It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!! This round is being led by Benedict Rocchio at Baird Capital, a remarkable investor ...
Independent Research Firm Names Crayon Competitive Intelligence Leader
I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this is a ...
Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business
I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster ...
Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee
I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...
Dear Customers: We Raised $3.35M to Build You Something Amazing
I’m psyched to announce great news for Crayon customers today: we raised a round of funding from some of the best investors in the world, and we’re going to use the capital to build you an (even more ...