CRAYON COMPETITIVE
INTELLIGENCE BLOG

New Data: Battlecard Benchmarks and Best Practices Based On 1,200+ Survey Responses

Conor Bond

Conor Bond on Thu, Jun 16, 2022

Sadly, the impact of good product marketing is often obscured. A flawless product launch, an inspiring positioning statement, a face-melting slide deck—you and I both know that each of these things contributes to the success of your company. But the people calling the shots? They may not realize just how vital you are.

That’s about to change—because when you’re finished reading the brand new 2022 State of Battlecards Report, you’re going to drive up your win rates to heights previously unimaginable.

Based on our industry-leading State of Competitive Intelligence survey—which recently fielded more than ...

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Madison Blask

Madison Blask on Fri, Jul 29, 2022

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast!  In our latest installment, podcast host, Erik Mansur (our VP of ...

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How to Use Slack + Crayon to Unlock Real-Time Intel, Delight Your Colleagues, and Win More Deals
Erica Jenkins

Erica Jenkins on Wed, Jul 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ...

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Podcast Episode: Creating a Win/Loss Program That’s Repeatable and Actionable
Madison Blask

Madison Blask on Thu, Jun 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast!  In our latest installment, podcast host, Erik Mansur (our VP of Product Marketing), sat ...

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Whether You Want to Play Pop Music or Pro Hockey, Crayon Has Your Back
Conor Bond

Conor Bond on Wed, Jun 15, 2022

For most of April, an indie pop band called shallow pools was touring the East Coast of the United States, making stops at legendary venues like Irving Plaza and Toad’s Place. For now, the band is ...

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Happy Pride: The Freedom to be Yourself is an Amazing Thing
Jonah Lopin

Jonah Lopin on Thu, Jun 9, 2022

The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves. Given ...

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Podcast Episode: The Past, Present, and Future of Competitive Intelligence
Madison Blask

Madison Blask on Tue, May 10, 2022

May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast!  In our latest installment, podcast host, Erik Mansur (our VP of ...

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Reinventing Your Career at Crayon
Abby MacLeay

Abby MacLeay on Mon, Apr 25, 2022

Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s ...

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Navigating Motherhood (and a Whole Lot More) With Crayon By My Side
Stephanie Durocher

Stephanie Durocher on Fri, Apr 8, 2022

I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close… I certainly didn’t ...

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Podcast Episode: Building CI Credibility at Your Company
Mackenzie Colcord

Mackenzie Colcord on Tue, Apr 5, 2022

New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast!  In case you missed our last blog, the podcast is ...

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Introducing Into the Fray: The Competitive Intelligence Podcast
Mackenzie Colcord

Mackenzie Colcord on Wed, Mar 2, 2022

Competition is fiercer than ever before. According to our 2022 State of CI Report, 59% of CI practitioners say their markets have gotten much more competitive while 98% of stakeholders say CI is ...

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Compete Like You Mean It: Taking Crayon’s Brand—and Competitive Intelligence—to New Heights
Laura Taylor

Laura Taylor on Mon, Oct 11, 2021

For the second time this year, allow us to kick off a blog post with our favorite declaration: It’s a great day for the Crayon community! Back in May, the cause for celebration was our $22M Series B. ...

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Women in Sales at Crayon
Mackenzie Colcord

Mackenzie Colcord on Mon, Aug 16, 2021

As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women ...

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PRIDE Month: I’m Not Afraid Anymore
Tiffany Manzi

Tiffany Manzi on Mon, Jun 21, 2021

Work is stressful.  At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, ...

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Celebrating Our 500th Customer and $22M Series B!
Jonah Lopin

Jonah Lopin on Tue, May 4, 2021

It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!! This round is being led by Benedict Rocchio at Baird Capital, a remarkable investor ...

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Independent Research Firm Names Crayon Competitive Intelligence Leader
Ellie Mirman

Ellie Mirman on Tue, Oct 22, 2019

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this is a ...

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Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business
Ellie Mirman

Ellie Mirman on Wed, Feb 6, 2019

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster ...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee
Jonah Lopin

Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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Dear Customers: We Raised $3.35M to Build You Something Amazing
Jonah Lopin

Jonah Lopin on Thu, Nov 10, 2016

I’m psyched to announce great news for Crayon customers today: we raised a round of funding from some of the best investors in the world, and we’re going to use the capital to build you an (even more ...

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