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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

Product Marketing Spotlight Series: Scott Heimgartner

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Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of Product Marketing Spotlight Series, we shine the light on Scott Heimgartner, Director of Product Marketing at Maropost.

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12 Books You Should Add to Your 2020 Product Marketing Reading List

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Emily Dumas on Mon, Dec 30, 2019

Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This...

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Competitive Intelligence Spotlight Series: Samantha Callahan

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Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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Competitive Intelligence Spotlight Series: Stephen Tomas

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Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive...

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Product Marketing Spotlight Series: Tamara Grominsky

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Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Your Product Launch Questions Answered by a HubSpot Product Marketing Leader

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Emily Dumas on Mon, Nov 25, 2019

AMA: Hubspot Principal Product Marketing Manager, Marcus Andrews on Product Launches originally appeared on Sharebird - the place to see how people at top companies do product marketing.

Answers by ...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

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Emily Dumas on Fri, Nov 22, 2019

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Product Marketing Spotlight Series: Jessica Iandiorio

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Emily Dumas on Wed, Nov 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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How to Gather Your Competitors' Pricing Information

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Emily Dumas on Thu, Oct 31, 2019

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors....

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