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COGNISM + CRAYON

Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year.

The opportunity

Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables.

The opportunity

Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence.

The opportunity

How Crayon helped show the entire ENA organization just how impactful good product marketing can be.

The opportunity

In a hyper competitive market, Cognism's competitive intelligence team needed an easy to use platform that could get real-time competitive insights directly to sales reps.

The results

With Crayon in place, Cognism is pushing valuable competitive intel out through their tech stack in all the places the sales team lives. Reps are now consistently consuming intel and winning more competitive deals.

“We have a fast growing sales team of hundreds of reps. With that much growth, competitive intelligence needs to be as easy as possible for reps to consume — we’re talking a few minutes tops. Crayon has been the ideal solution to meet that need.”

Manager, Market Intelligence, Cognism

“One of the many factors in our decision to choose Crayon was around integrations and specifically how easily Crayon could integrate into our current tech stack. 

Manager, Market Intelligence, Cognism

“After using Crayon, we’ve been really impressed with the insights we get daily on our competitors. The insights functionality is more advanced than what we had with our previous CI vendor.”

Marketing Project Manager, Cognism

“Crayon’s post-sale team has been impressive across the board. We had a tremendous onboarding manager working with us to get off to a successful start and our customer success manager has been equally outstanding."

Manager, Market Intelligence, Cognism

Seeing is Believing.

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