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How Viant Teamed Up with Crayon to Streamline Competitive Intel.

The opportunity

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The opportunity

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The opportunity

How Crayon helped show the entire ENA organization just how impactful good product marketing can be.

For more than two decades agencies and brands have leveraged Viant to execute their digital advertising campaigns. This prominent position comes with no shortage of competitors — so keeping Viant’s status as an industry leader is a top priority.

In the hopes of streamlining their competitive intelligence function, Viant’s Product Marketing team sought out a solution that could provide the secure, current competitive intel necessary to maintain their leadership position.

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

Vice President, Product Marketing at Viant

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

Product Marketing Manager at Viant

Seeing is Believing.

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