Close
Download the 2024 State of Competitive Intelligence report for the latest industry benchmarks & trends. Grab your copy

SALSIFY + CRAYON

How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program.

The opportunity

Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables.

The opportunity

How Crayon helped show the entire ENA organization just how impactful good product marketing can be.

The opportunity

How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch.

The opportunity

Before implementing a dedicated CI program, Salsify’s competitive intelligence function was an inconsistent and largely ad hoc process in need of a solution to help streamline competitor tracking and improve sales enablement.

The results

With Crayon as a resource, Salsify saw a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program.

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

VP of Sales, Salsify

“Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it and tweak it. We felt like Crayon gave us the best opportunity to track at scale and even more critically — to help us transfer our intel to exceptional enablement, training, and battlecard initiatives and programs.”

Competitive Intelligence Director, Salsify

“I'll use Crayon to keep an eye on industry trends. Like if I see a competitor is blogging more about certain topics, or if they are pushing towards more G2 reviews. Anyone can read a blog post or track social media, but Crayon allows you to read between the lines of what competitors are doing and quickly implement that into your enablement motion.”

Competitive Intelligence Director, Salsify

“Just like any initiative, if it doesn't deliver value then it isn't sustainable. So, it's about making sure every touch point, every interaction, every piece of collateral and intel we share is providing value and it's all created from the perspective of 'how is this going to help them sell better, win more, or gain greater awareness of the landscape?' That's how I frame the enablement content I create and how we push competitive deals across the line."

Competitive Intelligence Director, Salsify

“It's no longer about just how we drive up the win rate of this quarter. Our partnership with Crayon allows us to look at the long term and keep a strategic lens on the business and market at large.”

Competitive Intelligence Director, Salsify

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.