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Fuze cuts through the noise to stay ahead of competitors and sales requests with Crayon competitive intelligence.

The opportunity

HCM Software Company Improves Agility and Efficiency with Crayon.

The opportunity

Upserve improves win rate by 54% with Crayon competitive intelligence.

The opportunity

Fuze competes with a diverse set of companies that includes communications as a service platforms, as well as solutions for business collaboration and communication. The list of relevant companies seemed to be ever-growing, with new names popping up on sales calls every week.

The results

Leveraging Crayon intel every day allowed the Fuze team to pick up on subtle competitive moves and engage stakeholders in a timely way. This level of insight allowed Fuze to inform investment decisions with market intelligence to gain a competitive advantage.

"Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem."

Senior Director of Product Marketing at Fuze

"Crayon provides a timely view into our market so that we can stay in the know and find opportunities to act."

Portfolio Program Manager at Fuze

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds intelligence we never would have found before."

Senior Director of Product Marketing at Fuze

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