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Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a successful business and improve across sales, marketing, product, and services. How do you gather and analyze this data? Let’s dive into what a win / loss analysis is, how to calculate your win / loss ratios, and best practices for cutting the data to discover insights for improving those win rates.

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain perspective and insight about where you fit into the overall playing field - how you stack up and where your strengths lie. Effective competitive comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions. Here are a few types of competitive matrices that can provide insight into your market landscape.

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at Founder Collective, Maia Heymann at Converge, and notable angel investors.

Competitive analysis should be an integral part of every business’ strategy. Earlier this year, we conducted a survey and published the 2018 State of Market Intelligence Report to uncover how businesses are analyzing their competitive landscape. It was encouraging to find that 82% of people are tracking their own company alongside their competitors. This may seem like a high percentage, but truthfully, the number should be 100% - every company should be tracking themselves alongside their competition. Let’s take a look at the value tracking yourself can bring to your competitive strategy.