<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

Cybersecurity Content Marketing: 2 Data-Backed Tactics For a More Differentiated Strategy

Picture of Conor Bond
Conor Bond on Wed, Sep 15, 2021

There’s more than one way to measure the success of your content marketing strategy.

Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel.

No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique. If you want someone to buy your product, you have to earn and maintain their trust—and one way...

Read More >

B2B Competitive Analysis: Your Definitive Step-by-Step Guide (+ Free Template)

Picture of Conor Bond
Conor Bond on Wed, Sep 1, 2021

B2B competitive analysis is the process of critically assessing your company (or business unit) in relation to one or more competitors. Broadly speaking, the objective is to identify opportunities...

Read More >

A Marketer’s Guide to Conducting Social Media Competitive Analysis (Free Template Included)

Picture of Mackenzie Colcord
Mackenzie Colcord on Wed, Aug 11, 2021

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread...

Read More >

How to Create Win/Loss Analysis Templates In Microsoft Excel (Free Downloads)

Picture of Conor Bond
Conor Bond on Fri, Jul 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis.

Translation: A lot of folks—perhaps yourself included—are tasked with...

Read More >

Your Guide to Conducting a Successful Competitive Product Analysis

Picture of Mackenzie Colcord
Mackenzie Colcord on Thu, Jul 1, 2021

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their...

Read More >

How to Gain Valuable Insight From Your Competitor’s Website

Picture of Mackenzie Colcord
Mackenzie Colcord on Fri, Jun 25, 2021

According to our 2021 State of Competitive Intelligence Report, 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and...

Read More >

How to Create a Competitive Matrix (Step-by-Step Guide With Examples + Free Templates)

Picture of Conor Bond
Conor Bond on Wed, Jun 23, 2021

A competitive matrix is a visual resource that enables you and your colleagues to better understand your company’s position within the market—that is, to better understand how your company stacks up...

Read More >

Competitive Landscape Analysis: What It Is, Why It Matters, & How to Get a Head Start

Picture of Conor Bond
Conor Bond on Wed, Jun 9, 2021

Neglecting competitive landscape analysis is a costly mistake—one that’s steadily growing costlier over time.

We say that for several reasons. First of all—and as regular readers of this blog are...

Read More >

Competitive Analysis Frameworks: 3 Ways to Get More Value From Your Competitive Data

Picture of Conor Bond
Conor Bond on Tue, May 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization.

When we talk about competitive intelligence, we’re...

Read More >

The Definitive Guide to Win/Loss Analysis: How to Gather, Analyze, & Act On Win/Loss Data

Picture of Conor Bond
Conor Bond on Fri, May 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and...

Read More >

3 Ways to Find & Leverage Your Competitors' Weaknesses

Picture of Conor Bond
Conor Bond on Tue, Feb 23, 2021

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.

...

Read More >

24 Questions to Consider for Your Next SWOT Analysis

Picture of Conor Bond
Conor Bond on Thu, Jan 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...

Read More >

Competitive Analysis Requires Benchmarking Your Own Company

Picture of Emily Dumas
Emily Dumas on Tue, Jan 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two...

Read More >

5 Steps to Get Valuable Insight From Competitor Website Analysis

Guest Blogger on Thu, Jan 7, 2021

The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is...

Read More >

5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Wed, Aug 12, 2020

A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be...

Read More >

Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Guest Blogger on Tue, Jul 28, 2020

The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...

Read More >

Analyzing Your Competitive Landscape: 4 Case Studies

Picture of Emily Dumas
Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

Read More >

How to Take a Snapshot of your Competitive Landscape

Picture of Lauren Kersanske
Lauren Kersanske on Fri, Jun 19, 2020

“Can you give me a quick overview of the competitive landscape?”

Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...

Read More >

How to Balance Customer & Competitor Centric Messaging

Picture of Ben Cope
Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

Read More >

How to do a Comprehensive Competitor Analysis [+Free Template]

Picture of Ellie Mirman
Ellie Mirman on Wed, Oct 2, 2019

84% of companies say that their market has become more competitive in the last three years, according to the 2021 State of Competitive Intelligence Report. With markets becoming more competitive,...

Read More >

How to Do a Market Analysis in 5 Steps

Picture of Ellie Mirman
Ellie Mirman on Fri, Sep 27, 2019

Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an...

Read More >

How to Do a Competitor Messaging Analysis

Picture of Ellie Mirman
Ellie Mirman on Fri, Aug 23, 2019

How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...

Read More >

6 Homepages that Capture Their Target Audience with Unique Imagery

Picture of Emily Dumas
Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you...

Read More >

How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Picture of Emily Dumas
Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes...

Read More >

4 Steps for Conducting an Impactful Competitor Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Tue, Jul 16, 2019

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that...

Read More >