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Crayon Competitive Intelligence Blog

5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

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Lauren Kersanske on Wed, Aug 12, 2020

A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be said for digging deep in one area and surfacing insights that drive action.

Analyzing your competitor’s marketing strategy is more than simply understanding what your competitor is doing on their blog or social media channels. It’s about understanding the story your competitor is telling the...

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Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Guest Blogger on Tue, Jul 28, 2020

The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...

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Analyzing Your Competitive Landscape: 4 Case Studies

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Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

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How to Take a Snapshot of your Competitive Landscape

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Lauren Kersanske on Fri, Jun 19, 2020

“Can you give me a quick overview of the competitive landscape?”

Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...

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Get Started on Your Competitive Landscape Analysis: Introducing Free Competitor Reports

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Ben Cope on Mon, Jun 8, 2020

If you’re feeling overwhelmed in your market, you’re not alone. 90% of businesses report their market has become more competitive in the last three years. Every year, startups are better able to...

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How to Balance Customer & Competitor Centric Messaging

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Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

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How to do a Comprehensive Competitor Analysis [+Free Template]

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Ellie Mirman on Wed, Oct 2, 2019

87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...

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How to Do a Market Analysis in 5 Steps

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Ellie Mirman on Fri, Sep 27, 2019

Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an...

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7 Tips for Conducting a Competitive Product Analysis

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Ellie Mirman on Wed, Sep 18, 2019

There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive...

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How to Do a Competitor Messaging Analysis

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Ellie Mirman on Fri, Aug 23, 2019

How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...

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