A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be said for digging deep in one area and surfacing insights that drive action.
Analyzing your competitor’s marketing strategy is more than simply understanding what your competitor is doing on their blog or social media channels. It’s about understanding the story your competitor is telling the...
The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...
Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...
“Can you give me a quick overview of the competitive landscape?”
Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...
If you’re feeling overwhelmed in your market, you’re not alone. 90% of businesses report their market has become more competitive in the last three years. Every year, startups are better able to...
Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...
87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...
Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an...
There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive...
How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...
