<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

3 Ways to Find & Leverage Your Competitors' Weaknesses

Picture of Conor Bond
Conor Bond on Tue, Feb 23, 2021

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim.

Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.

With the need to differentiate comes the need to make trade-offs. If your plan to differentiate involves a heavy...

Read More >

How to Get Started with Competitive Landscape Analysis

Picture of Conor Bond
Conor Bond on Wed, Feb 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you...

Read More >

Competitive Matrix Examples: 5 Ways to Compare Competitors

Picture of Emily Dumas
Emily Dumas on Tue, Feb 2, 2021

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a...

Read More >

24 Questions to Consider for Your Next SWOT Analysis

Picture of Conor Bond
Conor Bond on Thu, Jan 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your...

Read More >

What is Competitive Analysis? A B2B Marketer's Guide

Picture of Conor Bond
Conor Bond on Thu, Jan 14, 2021

Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your...

Read More >

Competitive Analysis Requires Benchmarking Your Own Company

Picture of Emily Dumas
Emily Dumas on Tue, Jan 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two...

Read More >

5 Steps to Get Valuable Insight From Competitor Website Analysis

Guest Blogger on Thu, Jan 7, 2021

The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is...

Read More >

5 Key Areas to Analyze when Conducting a Competitor Marketing Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Wed, Aug 12, 2020

A competitor analysis encompasses many different facets of your competitor’s business—revenue, product, marketing, sales, engineering, organizational structures, and more. But there’s something to be...

Read More >

Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Guest Blogger on Tue, Jul 28, 2020

The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...

Read More >

Analyzing Your Competitive Landscape: 4 Case Studies

Picture of Emily Dumas
Emily Dumas on Fri, Jun 26, 2020

Conducting a competitive analysis can be time-consuming. It takes time to gather intelligence, analyze the insights, share data, and integrate your findings into your strategy. However, if you’re...

Read More >

How to Take a Snapshot of your Competitive Landscape

Picture of Lauren Kersanske
Lauren Kersanske on Fri, Jun 19, 2020

“Can you give me a quick overview of the competitive landscape?”

Unless you have an in-depth and current competitive analysis on-hand, you might find yourself slightly panicked at this sudden...

Read More >

How to Balance Customer & Competitor Centric Messaging

Picture of Ben Cope
Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

Read More >

How to do a Comprehensive Competitor Analysis [+Free Template]

Picture of Ellie Mirman
Ellie Mirman on Wed, Oct 2, 2019

87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...

Read More >

How to Do a Market Analysis in 5 Steps

Picture of Ellie Mirman
Ellie Mirman on Fri, Sep 27, 2019

Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an...

Read More >

7 Tips for Conducting a Competitive Product Analysis

Picture of Ellie Mirman
Ellie Mirman on Wed, Sep 18, 2019

There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive...

Read More >

How to Do a Competitor Messaging Analysis

Picture of Ellie Mirman
Ellie Mirman on Fri, Aug 23, 2019

How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...

Read More >

6 Homepages that Capture Their Target Audience with Unique Imagery

Picture of Emily Dumas
Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you...

Read More >

How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Picture of Emily Dumas
Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes...

Read More >

4 Steps for Conducting an Impactful Competitor Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Tue, Jul 16, 2019

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that...

Read More >

5 Elements to Include on Your Product Page to Stand Out in Your Market

Picture of Emily Dumas
Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands...

Read More >

How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

Read More >

3 Competitive Analysis Frameworks Every Product Marketer Should Know

Picture of Ellie Mirman
Ellie Mirman on Wed, Apr 17, 2019

As part of analyzing the competitive landscape and turning that intelligence into impactful resources for sales, marketing, or product teams, product marketers consume a lot of data. From gathering...

Read More >

We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

Picture of Emily Dumas
Emily Dumas on Fri, Feb 1, 2019

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology...

Read More >

3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

Picture of Lauren Kersanske
Lauren Kersanske on Thu, Jan 24, 2019

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes...

Read More >

What is a SWOT Analysis? Let’s Start with the Basics

Picture of Emily Dumas
Emily Dumas on Tue, Jan 22, 2019

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT...

Read More >