When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you want to have messaging that resonates with your target audience, recognizable branding, and images or graphics that tie it all together. Some companies may choose photographs, stock photos, personalized graphics, videos, or product images. In fact, based on our analysis of the top 100 technology companies, 76% used stock photos, 72% feature images of people, 59% feature their products, and 8% feature illustration on their homepage. No matter what imagery a company uses, if it captivates your target site visitor, it’s doing its job. Let’s take a look at six companies who use imagery in unique ways on their homepage.