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When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you want to have messaging that resonates with your target audience, recognizable branding, and images or graphics that tie it all together. Some companies may choose photographs, stock photos, personalized graphics, videos, or product images. In fact, based on our analysis of the top 100 technology companies, 76% used stock photos, 72% feature images of people, 59% feature their products, and 8% feature illustration on their homepage. No matter what imagery a company uses, if it captivates your target site visitor, it’s doing its job. Let’s take a look at six companies who use imagery in unique ways on their homepage.

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes gathering accurate, fact-based data that gives you an overview of your company's strengths, weaknesses, opportunities, and threats, that affect your business performance.

A SWOT analysis is definitive because it’s based on actual data and not conjecture. For this reason, you should use a SWOT analysis as a guide for refining your current strategy or adopting a new approach. Let’s dive in and take a look at how to conduct a SWOT analysis and how you can leverage it for your business.

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that alone, often fails to make a measurable impact on company performance. While your colleagues will likely appreciate your findings when you present them, too often, the meeting will end with no tangible action items based on your analysis, leading to your hard work being wasted.

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands out and connects with your buyers? The best way to build that rapport with a potential customer is to be as transparent as possible, and position yourself as a better option than your competitors in a non-biased way. The first opportunity you have to do this is through your website, and in particular, your product pages. 

Your product page is where you can give site visitors the best information about how you can solve their problems and make their lives easier, by using your solution. You really want your product page to do its job - sell your product - and you also want to begin building your relationship with potential customers. Here are five elements that will help you build a product page that will help you stand out in your market.