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Crayon Competitive Intelligence Blog

How to Balance Customer & Competitor Centric Messaging

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Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and challenges of your buyers. To achieve this, many marketers understandably employ a customer-centric approach to messaging. Fully understanding your customers’ challenges, goals, and general buying behavior, is unquestionably important in crafting effective marketing messages.

Another popular approach to...

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How to do a Comprehensive Competitor Analysis [+Free Template]

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Ellie Mirman on Wed, Oct 2, 2019

87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...

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How to Do a Market Analysis in 5 Steps

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Ellie Mirman on Fri, Sep 27, 2019

Becoming a market expert is a big undertaking. Markets are large, complex, and constantly changing. But if you’re tasked with tackling a market analysis, here are the steps you can take to get an...

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7 Tips for Conducting a Competitive Product Analysis

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Ellie Mirman on Wed, Sep 18, 2019

There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive...

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How to Do a Competitor Messaging Analysis

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Ellie Mirman on Fri, Aug 23, 2019

How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...

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6 Homepages that Capture Their Target Audience with Unique Imagery

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Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you...

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How to Conduct and Leverage a SWOT Analysis [+ Free Template]

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Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes...

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4 Steps for Conducting an Impactful Competitor Analysis

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Lauren Kersanske on Tue, Jul 16, 2019

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that...

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5 Elements to Include on Your Product Page to Stand Out in Your Market

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Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands...

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How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

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