What is a product marketer, exactly? The simplest way to explain the responsibility of a product marketer is that they’re responsible for, well, marketing the product. In addition to hiring a product marketer or a product marketing team, there is another resource that can act as a reliable product marketer - your customers. How exactly can your customers be considered as your product marketers? The voice of your customers can do a lot to enhance your product marketing strategy. Here are six ways that you can have your customers help you out as an extension of your product marketing team.