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Intelligence & Inspiration for Marketing, CI, & Strategy Teams

Entries related to: product-marketing

How to Craft the Perfect Product Marketing Job Description [+ 5 Examples]

Crafting a perfect product marketing job description takes time. You want to ensure that you’re sourcing top talent, attracting the best applicants, and accurately presenting the role. No two product marketing descriptions are the same, because no two product marketers are the same. So what exactly should you include in your job descriptions? Product marketing leaders all have a different take on this, though many do overlap with the top qualities they look for when hiring. Since product marketers come from all different backgrounds, the perfect job description varies for each company. You can get started by considering the following areas.

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7 Traits Leaders Look for When Hiring Product Marketers

Hiring the perfect product marketer for your organization is not an easy feat. A product marketer is responsible for a wide range of tasks including go-to-market strategy, messaging, and competitive intelligence, requiring a wide range of skills and experience that can be hard to find in one person. It’s been said that a great product marketer is built, not born. So while someone may not have a lot of experience in product marketing, the skills that they bring to the table may be the perfect addition to your team. We asked product marketing leaders what they look for when they hire product marketers, and here are seven common traits they look for when hiring on their product marketing teams.

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16 Questions to Answer in Your Product Marketing Plan

As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals next year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles. When it comes to building a product marketing plan in particular, these 16 questions will help you establish the foundations of a product marketing plan for a stellar year.

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are overwhelming.

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