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Entries related to: product-marketing

16 Questions to Answer in Your Product Marketing Plan

As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals next year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles. When it comes to building a product marketing plan in particular, these 16 questions will help you establish the foundations of a product marketing plan for a stellar year.

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are overwhelming.

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Should Product Marketing Report Into Marketing or Product?

productmarketing-1.pngProduct Marketing is a function so interconnected with multiple departments that, from company to company, it can even report into different teams altogether. Product Marketing - as its name indicates - is closely connected with both the Product and Marketing organizations. Factors like industry, company culture, and the specific leaders in the organization can play a role in where and how the team is structured. Where is the right fit and why? I turned to Marketing, Product, and C-level executives to get their take.

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2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone? There’s no perfect arrangement that will work for every company, and as a result, every company takes their own approach to tackling competitive intelligence. In the 2018 State of Market Intelligence Report, we dug into what companies are doing in this area - how they are supporting competitive intelligence efforts with their people and resources. Here are the trends we found.

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