If you have ever found yourself instantly drawn to a particular product, it is probably due to a highly effective campaign from the company’s marketing team. That campaign began with an internal strategy that included positioning the product in front of your eyes and then pulling you in with a powerful, luring message.
Positioning and messaging are both essential elements of successful product promotion. While they differ in their methodology, they form the nucleus of a product or service launch. How does each element play a role, and how do they work together?