The difference between product marketing and product management is not an especially clear one.
Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points, customers’ frustrations, competitors’ value propositions, and, of course, the product itself.
Overlap aside, these two roles are considerably different — and equally important.
By the end of this guide, you’ll have an answer to each of the following questions:
- What’s the...