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Entries related to: product-marketing

6 Ways to Let Your Customers be Your Best Product Marketers

What is a product marketer, exactly? The simplest way to explain the responsibility of a product marketer is that they’re responsible for, well, marketing the product. In addition to hiring a product marketer or a product marketing team, there is another resource that can act as a reliable product marketer - your customers. How exactly can your customers be considered as your product marketers? The voice of your customers can do a lot to enhance your product marketing strategy. Here are six ways that you can have your customers help you out as an extension of your product marketing team.

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9 Questions to Ask Yourself to Prepare for Product Launch Success

The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting Product Marketing & Management. In addition to event planning, Julie has worked as a product marketer at various software-as-a-service companies and is currently a Senior Director of Product Marketing at SAP Customer Experience.  

As a product marketer, product launches are a core component of your job. They can also be one of the hardest. Before embarking on this large endeavor that involves a multitude of stakeholders, be sure to have a plan in place and ask yourself, as well as all other involved parties, the necessary, critical questions. It can be very easy to lose sight and miss the foundational elements of the launch.

It is extremely helpful to have a launch guide outlining each step in the process, and these nine questions should be what you tackle first.

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How to Craft the Perfect Product Marketing Job Description [+ 5 Examples]

Crafting a perfect product marketing job description takes time. You want to ensure that you’re sourcing top talent, attracting the best applicants, and accurately presenting the role. No two product marketing descriptions are the same, because no two product marketers are the same. So what exactly should you include in your job descriptions? Product marketing leaders all have a different take on this, though many do overlap with the top qualities they look for when hiring. Since product marketers come from all different backgrounds, the perfect job description varies for each company. You can get started by considering the following areas.

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7 Traits Leaders Look for When Hiring Product Marketers

Hiring the perfect product marketer for your organization is not an easy feat. A product marketer is responsible for a wide range of tasks including go-to-market strategy, messaging, and competitive intelligence, requiring a wide range of skills and experience that can be hard to find in one person. It’s been said that a great product marketer is built, not born. So while someone may not have a lot of experience in product marketing, the skills that they bring to the table may be the perfect addition to your team. We asked product marketing leaders what they look for when they hire product marketers, and here are seven common traits they look for when hiring on their product marketing teams.

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