For your company’s new product to succeed, a lot of dominoes need to fall.
It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or otherwise—from alternatives in the market.
And, crucially, it needs to be properly introduced to prospective customers—introduced in a manner that generates awareness, demand, and, ultimately, adoption.
Today’s blog post is all about five brands that have successfully launched new products. Once we’ve...