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Crayon Recognized as the PMA Pulse Leader for Competitive Intelligence for a Third Consecutive Year

BOSTON, MA, January 25, 2023 — Crayon, the premier competitive intelligence platform, today announced that for the third year running, the company has been named the leader in competitive intelligence in the PMA Pulse, the Product Marketing Alliance’s definitive report on recommended tools for Product Marketers. The Pulse helps PMMs evaluate their tech stack as they search for the best of the best across five categories of enterprise software. Being named the leader for competitive intelligence once again validates Crayon as the CI platform of choice to help companies and their revenue teams win more deals.

While the competitive intelligence category is quickly growing, many companies are purchasing a competitive intelligence solution for the first time. Crayon customers are drastically improving adoption of competitive intelligence across their organizations and driving real results with Crayon’s award-winning platform due to:

  • Unparalleled intelligence: Crayon automatically tracks a competitor's entire digital footprint across millions of unique sources and more than 100 different data types, detecting critical changes in real time.
  • Powerful analysis and insights: With category-leading artificial intelligence and machine learning built directly into Crayon, companies can easily separate signal from noise, to better interpret their competitive landscape.
  • Revenue enablement: Revenue teams relying on Crayon are able to win more deals and retain their current customers with CI deliverables, like battlecards and newsletters, integrated into the tools they're using, such as Salesforce and Slack.

“The best product marketers in the world have spoken. Crayon is #1 again. This is the third year in a row — an emphatic confirmation that our customers are succeeding with CI and driving next-level sales adoption and success with our platform. We are truly honored. Our customers, including seven of the ten largest software companies, already know that Crayon is indispensable for winning and keeping more customers. The PMA’s top award “Competitive Intelligence Leader” is further validation. The best revenue teams in the world, and those that aspire to become the best, use Crayon. We’re looking forward to another year of building this category alongside our amazing customer base.” - Jonah Lopin, CEO and Founder, Crayon

About Crayon

Crayon is the competitive intelligence backbone that enables mid-market and enterprise businesses to see and seize opportunities and create sustainable advantages in their markets. Hundreds of organizations such as Airtable, Mastercard, Rapid7, and Microsoft use Crayon to capture insights that can be easily accessed and acted on to drive measurable and meaningful impact. Learn more at 

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