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Crayon Named Market Leader
In G2 Summer 2021 Reports

Company earns top recognition from leading business solutions review platform, maintaining its position as the leading CI solution

BOSTON, MA, August 19, 2021 – Crayon, the competitive intelligence backbone for mid-market and enterprise businesses, was named the G2 overall Leader in Competitive Intelligence, Leader in Enterprise and Leader in Mid-Market for Summer 2021. Voted upon by end-users, this distinction comes from the latest G2 quarterly report that highlights the top-rated solutions in the industry.

“We are honored to be recognized by G2 for the second consecutive year as we drive transformation in the competitive intelligence space. It further validates our commitment to customer satisfaction and our reputation as the leading competitive intelligence software platform on the market,” said Chief Marketing Officer, Laura Taylor. She added, “This recognition would not be possible without the support and incredible advocacy from our customers.“ 

Verified G2 users consistently describe Crayon’s competitive intelligence platform in a positive light, finding it powerful, intuitive and valuable for their teams. One end-user wrote, “Crayon helps put the insights I need for strategic business analysis at the forefront,” while other customers said, “Crayon is the perfect platform to host all of your competitive intel,” and a “must-have for your business.” Learn more about what end-users have to say or leave your review of Crayon on G2’s review page here.

This achievement follows Crayon’s recognitions as the 2020 Competitive Intelligence Pulse Leader by the Product Marketing Alliance and the Forrester New Wave™: Market And Competitive Intelligence Platform Leader for its Q4 2019 report.

After receiving a $22 million Series B financing in May of 2021 led by Baird Capital with participation from Baseline Ventures, Bedrock Capital, C&B Capital, Oyster Funds and Gaingels, Crayon continues on its strong growth trajectory, providing customers with the intel they need to stand out and win.

About Crayon

Crayon is the competitive intelligence backbone that enables mid-market and enterprise businesses to see and seize opportunities and create sustainable advantages in their markets. Hundreds of organizations use Crayon to capture sharp insights that can be easily activated in order to drive broad, measurable, and meaningful impact.

About G2

G2, the world’s leading business solution review platform, leverages more than 790,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.


Laura Taylor, CMO

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