Crayon Taps David Verhaag to Lead Company's Customer Success Team
BOSTON, MA, May 19, 2022 – Crayon, the competitive intelligence backbone for mid-market and enterprise businesses, today announced David Verhaag has joined the company as Senior Vice President of Customer Success. A growth specialist, Verhaag led the customer success function at several disruptive technology companies. At Crayon Verhaag will guide a dedicated team of customer-facing professionals who work daily with hundreds of thousands of Crayon users.
Crayon’s unique approach to customer success pairs each and every customer with a Customer Success Manager and Competitive Insights Analyst. Together, these experts offer customers a human approach to analysis that complements Crayon’s machine learning capabilities. Crayon analysts help interpret data and identify trends, significantly lightening the load on CI practitioners. Armed with analysts’ in-platform alerts and weekly CI reports, as well as highly personalized milestones created by Success Managers, Crayon customers are better equipped to take on their competitors and level up their CI programs.
"Crayon is delivering business impact to many of the most innovative companies in the world. The opportunity to be a part of a revolution in competitive intelligence, supported by an amazing product, while leading a brilliant team of customer-obsessed individuals was an opportunity too good to pass up," said Verhaag.
“I used to single-handedly act as an analyst for each of our customers, helping them on their unique competitive intelligence journeys,” said Jonah Lopin, co-founder and CEO of Crayon. “A commitment to our customers’ ongoing success is in Crayon’s DNA. David is an entrepreneur and builder who brings a drive to innovate, experiment, and learn to everything he does, which makes him a perfect choice for the team.”
Verhaag’s hiring is only the most recent in a string of high-profile additions to the Crayon team with product leadership veteran Claire Vo joining the company’s Board of Directors in April of this year and former Meltwater vice president Erica Jenkins coming aboard as Chief Product Officer in late 2021.
Crayon is the competitive intelligence backbone that enables mid-market and enterprise businesses to see and seize opportunities and create sustainable advantages in their markets. Hundreds of organizations like HubSpot, ClickUp, Airtable, Mastercard, and more use Crayon to capture insights that can be easily accessed and acted on to drive measurable and meaningful impact.
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