CRAYON COMPETITIVE
INTELLIGENCE BLOG

Sponsor, Scope, Solutions: How to Create an Ironclad Business Case for Your CI Program

Conor Bond

Conor Bond on Mon, May 2, 2022

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.

To make matters worse, whenever someone does consume your output, there’s a decent chance you’ll find yourself on the receiving end of the dreaded message: “This is out of date.” Clearly, something has to change. If you keep doing CI in this ad-hoc fashion, you’ll permanently lose the trust of your colleagues—not to mention your sanity.

It’s time to create a business case. Don’t worry—we’re not going to give you a generic ...

Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
Madison Blask

Madison Blask on Tue, May 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...

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Product Marketing Spotlight Series: Hannah Sackett
Mackenzie Colcord

Mackenzie Colcord on Thu, Apr 14, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Crayon Customer Corner: 5 Questions with the Product Marketing Team of Bonterra
Mackenzie Colcord

Mackenzie Colcord on Mon, Apr 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the ...

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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
Sheila Lahar

Sheila Lahar on Thu, Mar 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...

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Product Marketing Spotlight Series: Alison Hayter
Mackenzie Colcord

Mackenzie Colcord on Wed, Mar 16, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Ankita Asthana
Mackenzie Colcord

Mackenzie Colcord on Thu, Mar 10, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Farhan Manjiyani
Mackenzie Colcord

Mackenzie Colcord on Tue, Feb 1, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Elizabeth Brophy
Mackenzie Colcord

Mackenzie Colcord on Tue, Dec 14, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Sophia Chang
Mackenzie Colcord

Mackenzie Colcord on Tue, Nov 23, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jaime Singson
Mackenzie Colcord

Mackenzie Colcord on Fri, Oct 22, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Mitchell Comstock
Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Elvis Lieban
Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Vinay Nair
Emily Dumas

Emily Dumas on Tue, Jan 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Competitive Intelligence Spotlight Series: Sunanda Thumati
Emily Dumas

Emily Dumas on Tue, Dec 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Rowan Noronha
Emily Dumas

Emily Dumas on Fri, Nov 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Anand Patel
Emily Dumas

Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jeffrey Vocell
Emily Dumas

Emily Dumas on Fri, Sep 25, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Blake Grubbs
Emily Dumas

Emily Dumas on Tue, Sep 8, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Paul Santilli
Emily Dumas

Emily Dumas on Thu, Sep 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Melanie Grefsheim
Emily Dumas

Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Vicki Robertson
Emily Dumas

Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Ben Wunderman
Emily Dumas

Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Lisa Gonzalez
Emily Dumas

Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Sam Rinaldo
Emily Dumas

Emily Dumas on Wed, Jun 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Rodney Rasmussen
Emily Dumas

Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jacob Richard-Smith
Emily Dumas

Emily Dumas on Wed, May 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Laurie Young
Emily Dumas

Emily Dumas on Wed, May 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Alex Virden
Emily Dumas

Emily Dumas on Tue, Apr 21, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Alex McDonnell
Emily Dumas

Emily Dumas on Tue, Apr 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Nikos Drakatos
Emily Dumas

Emily Dumas on Fri, Mar 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Joe Booth
Emily Dumas

Emily Dumas on Fri, Mar 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Clara Gray
Emily Dumas

Emily Dumas on Fri, Feb 14, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Kimberly Bauer
Emily Dumas

Emily Dumas on Wed, Feb 5, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Scott Heimgartner
Emily Dumas

Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Samantha Callahan
Emily Dumas

Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Competitive Intelligence Spotlight Series: Stephen Tomas
Emily Dumas

Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive ...

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Product Marketing Spotlight Series: Tamara Grominsky
Emily Dumas

Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jessica Iandiorio
Emily Dumas

Emily Dumas on Wed, Nov 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: August Jackson
Emily Dumas

Emily Dumas on Tue, Oct 29, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive ...

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Product Marketing Spotlight Series: Andrew McCotter-Bicknell
Emily Dumas

Emily Dumas on Sun, Sep 15, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Cody Bernard
Emily Dumas

Emily Dumas on Tue, Aug 20, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Brianne Kimmel
Emily Dumas

Emily Dumas on Tue, Aug 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Alex Kevork
Emily Dumas

Emily Dumas on Fri, Jul 19, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Ben Austin
Emily Dumas

Emily Dumas on Thu, Jul 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Jessica Webb
Emily Dumas

Emily Dumas on Tue, Jun 25, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jake Godgart
Emily Dumas

Emily Dumas on Tue, Jun 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Annum Munir
Emily Dumas

Emily Dumas on Tue, May 21, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Meghan Keaney Anderson
Emily Dumas

Emily Dumas on Tue, May 14, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More