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CRAYON COMPETITIVE
INTELLIGENCE BLOG

New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Conor Bond

Conor Bond on Thu, Sep 14, 2023

For the data presented in this blog post to make sense, you need some background on Crayon.

Crayon is a competitive intelligence platform. Our customers use our technology to monitor their competitors’ online activity. 24/7/365, Crayon crawls the public web and captures things like:

  • Website changes
  • Customer reviews
  • Job postings
  • Blog posts
  • News articles

You name it, Crayon captures it. In fact, everything captured by Crayon is stored in a searchable database. So, for example, if you want to see every blog post published by your competitors that contains the keyword “payments,” Crayon can ...

How Alteryx Increased Battlecard Adoption 40% in Just 60 Days
Madison Blask

Madison Blask on Thu, Apr 27, 2023

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior ...

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Customer Corner: How Intellum Used Crayon to Renew an At-Risk Customer
Madison Blask

Madison Blask on Mon, Apr 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum, Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her ...

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Customer Corner: How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Madison Blask

Madison Blask on Wed, Apr 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains ...

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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence
Madison Blask

Madison Blask on Mon, Sep 26, 2022

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student ...

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Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
Madison Blask

Madison Blask on Tue, May 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...

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Product Marketing Spotlight Series: Hannah Sackett
Mackenzie Colcord

Mackenzie Colcord on Thu, Apr 14, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Crayon Customer Corner: 5 Questions with the Product Marketing Team of Bonterra
Mackenzie Colcord

Mackenzie Colcord on Mon, Apr 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the ...

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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
Sheila Lahar

Sheila Lahar on Thu, Mar 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...

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Product Marketing Spotlight Series: Alison Hayter
Mackenzie Colcord

Mackenzie Colcord on Wed, Mar 16, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Ankita Asthana
Mackenzie Colcord

Mackenzie Colcord on Thu, Mar 10, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Farhan Manjiyani
Mackenzie Colcord

Mackenzie Colcord on Tue, Feb 1, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...

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Product Marketing Spotlight Series: Elizabeth Brophy
Mackenzie Colcord

Mackenzie Colcord on Tue, Dec 14, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Sophia Chang
Mackenzie Colcord

Mackenzie Colcord on Tue, Nov 23, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jaime Singson
Mackenzie Colcord

Mackenzie Colcord on Fri, Oct 22, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Mitchell Comstock
Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Elvis Lieban
Mackenzie Colcord

Mackenzie Colcord on Fri, Sep 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Vinay Nair
Emily Dumas

Emily Dumas on Tue, Jan 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Competitive Intelligence Spotlight Series: Sunanda Thumati
Emily Dumas

Emily Dumas on Tue, Dec 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Rowan Noronha
Emily Dumas

Emily Dumas on Fri, Nov 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Anand Patel
Emily Dumas

Emily Dumas on Fri, Oct 16, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jeffrey Vocell
Emily Dumas

Emily Dumas on Fri, Sep 25, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Blake Grubbs
Emily Dumas

Emily Dumas on Tue, Sep 8, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Paul Santilli
Emily Dumas

Emily Dumas on Thu, Sep 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Melanie Grefsheim
Emily Dumas

Emily Dumas on Thu, Aug 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Vicki Robertson
Emily Dumas

Emily Dumas on Thu, Jul 30, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Ben Wunderman
Emily Dumas

Emily Dumas on Thu, Jul 2, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Lisa Gonzalez
Emily Dumas

Emily Dumas on Thu, Jun 11, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Sam Rinaldo
Emily Dumas

Emily Dumas on Wed, Jun 3, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Rodney Rasmussen
Emily Dumas

Emily Dumas on Wed, May 27, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jacob Richard-Smith
Emily Dumas

Emily Dumas on Wed, May 13, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Laurie Young
Emily Dumas

Emily Dumas on Wed, May 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Alex Virden
Emily Dumas

Emily Dumas on Tue, Apr 21, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Alex McDonnell
Emily Dumas

Emily Dumas on Tue, Apr 7, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Nikos Drakatos
Emily Dumas

Emily Dumas on Fri, Mar 20, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Joe Booth
Emily Dumas

Emily Dumas on Fri, Mar 6, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Clara Gray
Emily Dumas

Emily Dumas on Fri, Feb 14, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Kimberly Bauer
Emily Dumas

Emily Dumas on Wed, Feb 5, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Scott Heimgartner
Emily Dumas

Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Competitive Intelligence Spotlight Series: Samantha Callahan
Emily Dumas

Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Competitive Intelligence Spotlight Series: Stephen Tomas
Emily Dumas

Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Tamara Grominsky
Emily Dumas

Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jessica Iandiorio
Emily Dumas

Emily Dumas on Wed, Nov 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Competitive Intelligence Spotlight Series: August Jackson
Emily Dumas

Emily Dumas on Tue, Oct 29, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...

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Product Marketing Spotlight Series: Andrew McCotter-Bicknell
Emily Dumas

Emily Dumas on Sun, Sep 15, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Cody Bernard
Emily Dumas

Emily Dumas on Tue, Aug 20, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Brianne Kimmel
Emily Dumas

Emily Dumas on Tue, Aug 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More
Product Marketing Spotlight Series: Alex Kevork
Emily Dumas

Emily Dumas on Fri, Jul 19, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Ben Austin
Emily Dumas

Emily Dumas on Thu, Jul 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jessica Webb
Emily Dumas

Emily Dumas on Tue, Jun 25, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Jake Godgart
Emily Dumas

Emily Dumas on Tue, Jun 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Annum Munir
Emily Dumas

Emily Dumas on Tue, May 21, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

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Product Marketing Spotlight Series: Meghan Keaney Anderson
Emily Dumas

Emily Dumas on Tue, May 14, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...

Read More