Even the most AI-forward compete teams only automate about 80% of their content.
They always keep some key assets back to maintain by hand, like the silver bullet talk tracks against your top competitor, or highly technical manual research. And it makes sense. Sometimes you want to maintain editorial control over your top content.
In fact, that 20% is often the most important content, but it can still quickly fall out of date. Updating it often means reading every new data point and cross-checking against each claim or talk track. And most teams only get to this a few times a year, if at all.
What if you could hand-craft content with full editorial control and have it never go out of date?
Refresh is a fully autonomous agent that runs in the background, checking the content curated by your team against everything Crayon tracks on your competitors. It flags what's missing, suggests edits and redlines what's shifted for your review.
You get to accept, edit or reject changes, and nothing gets published without your review. You get the benefit of Sparks automation, but you also get to own the detail.
Every battlecard should stay current, even the ones written by hand.
You keep the editorial control.
"At the beginning of each month, I read through all the insights for our top five competitors. I want to make sure those battlecards are always good to go. Doing that takes all day, frankly. Updating that same content with Refresh took less than two minutes. That's phenomenal."