Imagine your sales team's top competitive talk track leans on having the best support team in the market, and it's been landing for months. Then your main competitor quadruples its services team and signs a new implementation partner, and nobody on your side notices until a few deals slip.

Misses like that often stem from out-of-date hand-written content. Today we're launching Refresh to keep that content current, with your team still holding the pen.

Why teams keep some content by hand

Even the most AI-forward compete teams only automate about 80% of their content. Sparks, Crayon's AI research and analysis tool, handles much of that. It analyzes the intel Crayon tracks on each competitor and turns it into battlecard content that stays current on its own.

But they always keep some key assets back to maintain by hand, like the silver bullet talk tracks against your top competitor, or highly technical manual research. And it makes sense. Sometimes you want to maintain editorial control over your top content.

In fact, that 20% is often the most important content, but it can still quickly fall out of date. The same care that makes it effective makes it time-consuming to keep fresh. Updating it often means reading every new data point and cross-checking against each claim or talk track. And most teams only get to this a few times a year, if at all.

What if you could hand-craft content with full editorial control and have it never go out of date?

Refresh finds what changed and shows you where

Sparks Refresh brings the full power of automation to the last 20% of your most important content, while allowing you to keep full control. Refresh is a fully autonomous agent that runs in the background, checking the content curated by your team against everything Crayon tracks on your competitors. It flags what's missing, suggests edits and redlines what's shifted for your review.

Open a section and you see each suggestion in place, like tracked changes in a doc. Next to it, Refresh shows the current text, the proposed change, why it suggested the change and the insights behind it, so you can check the source before you decide. You accept, edit or reject each one, and nothing gets published without your review.

The silver bullets your team wrote stay in your hands. Refresh tells you when the market has moved and shows you exactly which lines it affects.

Refresh warns you before a change costs a deal

A customer mentions to one of your CSMs that a competitor is about to drop its prices by 30%. If that call is in Crayon, Refresh can surface it as a redline on the talk tracks that lean on price. You get to be the person who tells sales what's coming, instead of hearing it from a prospect.

The content you write by hand stops being the last place a change shows up.

Every battlecard should stay current, even the ones written by hand

Your team keeps the words it worked hard on, and your reps walk into deals with a version that reflects what changed. You get the benefit of Sparks automation, but you also get to own the detail.

"At the beginning of each month, I read through all the insights for our top five competitors. I want to make sure those battlecards are always good to go. Doing that takes all day, frankly. Updating that same content with Refresh took less than two minutes. That's phenomenal."

Competitive Intelligence Lead, Enterprise Software Company

Refresh keeps things fresh while you keep full editorial control.

See Refresh in action