The State of Competitive Intelligence in 2024: AI Meets CI
Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift, well, you’re not wrong. But we’d have to go with artificial intelligence (AI).
As of January 2024, ChatGPT has logged over 180 million users. The average person can use the chatbot to customize resumes, craft jokes, simplify heady topics, and even plan a vacation ...
How Alteryx Increased Battlecard Adoption 40% in Just 60 Days
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According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior ...
Customer Corner: How Intellum Used Crayon to Renew an At-Risk Customer
After successfully enabling the sales organization with competitive insights at Intellum, Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her ...
Customer Corner: How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains ...
Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence
In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student ...
Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...
Product Marketing Spotlight Series: Hannah Sackett
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Crayon Customer Corner: 5 Questions with the Product Marketing Team of Bonterra
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the ...
How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...
Product Marketing Spotlight Series: Alison Hayter
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Ankita Asthana
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Farhan Manjiyani
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Elizabeth Brophy
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Sophia Chang
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jaime Singson
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Mitchell Comstock
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Elvis Lieban
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Vinay Nair
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Competitive Intelligence Spotlight Series: Sunanda Thumati
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Rowan Noronha
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Anand Patel
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jeffrey Vocell
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Blake Grubbs
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Paul Santilli
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Melanie Grefsheim
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Vicki Robertson
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Ben Wunderman
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Lisa Gonzalez
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Sam Rinaldo
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Rodney Rasmussen
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jacob Richard-Smith
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Laurie Young
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Alex Virden
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Alex McDonnell
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Nikos Drakatos
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Joe Booth
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Clara Gray
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Kimberly Bauer
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Scott Heimgartner
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Samantha Callahan
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Competitive Intelligence Spotlight Series: Stephen Tomas
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Tamara Grominsky
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jessica Iandiorio
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: August Jackson
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...
Product Marketing Spotlight Series: Andrew McCotter-Bicknell
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Cody Bernard
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Brianne Kimmel
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Alex Kevork
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Ben Austin
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jessica Webb
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jake Godgart
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Annum Munir
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Meghan Keaney Anderson
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...