Sales enablement is the process of providing your sales team with the right tools, resources, and up-to-date intelligence so that they can do their job more efficiently, and win more deals. Sales enablement is a critical role within any organization. Ensuring that your sales team has the skills and materials they need to win more competitive deals is invaluable. Sales enablement materials can include tools, training resources, collateral to reference on sales calls, and follow-up materials.
Crayon & Highspot have teamed up to bring you a complete guide that will show you how to build a successful sales enablement program that sets your reps up for success by providing them with tools, resources, and up-to-date competitive intelligence information.