
Make Victory Part of Everyone's Routine
Enroll in the Activator course and learn how to use competitive intelligence to drive better decision-making and execution across product management, marketing, sales, and executive leadership.
COURSE OUTLINE
Activating Intel for Product Management
5 minutes
Learn how to use competitive intelligence to help your product team make better decisions in terms of what to build and how to build it.
Activating Intel for Marketing
6 minutes
Learn how to use competitive intelligence to help your marketing team make better decisions in terms of what to say and how to say it.
Activating Intel for Sales
6 minutes
Learn how to use competitive intelligence to help your sales team navigate the critical moments that can make or break opportunities for revenue.
Activating Intel for Executive Leadership
6 minutes
Learn how to use competitive intelligence to help your executive leadership team more efficiently allocate the resources at their disposal.
Gathering Intel
26 minutes
Learn how to collect product, go-to-market, and company intel using key sources including competitor websites, discussion threads, SEC filings, and more.
Measuring Success
5 minutes
Learn how to measure the success of your competitive intelligence efforts using both qualitative and quantitative key performance indicators (KPIs).
THE ACTIVATOR COURSE IS PERFECT FOR:
PRODUCT MARKETERS
who want to expand their skill sets
DEMAND MARKETERS
who want to break into product marketing
ANYONE & EVERYONE
who (correctly) thinks CI seems awesome


MATT POWELL
PMM, Competitive & Market Intelligence at LaterBecause winners don't wing it.
Enroll in the Activator course and learn how to make victory part of everyone's routine.