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Make Victory Part of Everyone's Routine

Enroll in the Activator course and learn how to use competitive intelligence to drive better decision-making and execution across product management, marketing, sales, and executive leadership.

COURSE OUTLINE

LESSON 1

Activating Intel for Product Management

5 minutes

Learn how to use competitive intelligence to help your product team make better decisions in terms of what to build and how to build it.

Lesson 2

Activating Intel for Marketing

6 minutes

Learn how to use competitive intelligence to help your marketing team make better decisions in terms of what to say and how to say it.

LESSON 3

Activating Intel for Sales

6 minutes

Learn how to use competitive intelligence to help your sales team navigate the critical moments that can make or break opportunities for revenue.

Lesson 4

Activating Intel for Executive Leadership

6 minutes

Learn how to use competitive intelligence to help your executive leadership team more efficiently allocate the resources at their disposal.

LESSON 5

Gathering Intel

26 minutes

Learn how to collect product, go-to-market, and company intel using key sources including competitor websites, discussion threads, SEC filings, and more.

LESSON 6

Measuring Success

5 minutes

Learn how to measure the success of your competitive intelligence efforts using both qualitative and quantitative key performance indicators (KPIs).

THE ACTIVATOR COURSE IS PERFECT FOR:

Target-Purple

PRODUCT MARKETERS

who want to expand their skill sets

Loudspeaker-Purple

DEMAND MARKETERS

who want to break into product marketing

Lightbulb-Purple

ANYONE & EVERYONE

who (correctly) thinks CI seems awesome

EmailDigest
matt-powell

MATT POWELL

PMM, Competitive & Market Intelligence at Later
This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.

Because winners don't wing it.

Enroll in the Activator course and learn how to make victory part of everyone's routine.