From Improvised
to Optimized

Enroll in the Architect course and learn how to make a lasting impact on your company—and your career—by building a meaningful, measurable competitive intelligence program.

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COURSE OUTLINE

LESSON 1

The 3 Pillars of a Successful CI Program

3 minutes

Learn why alignment, culture, and technology (ACT) are the foundational elements of a successful CI program.

Lesson 2

Making the Case for Your CI Program

10 minutes

Learn how to create a business case for your CI program and, in the process, align yourself with your company's priorities.

LESSON 3

Creating a Competitive Culture

12 minutes

Learn how to create a competitive culture by incentivizing and enabling your peers to consume and share intel.

Lesson 4

Making the Case for a CI Software Tool

8 minutes

Learn how to convince an executive decision-maker to allocate budget for a dedicated CI software tool.

THIS COURSE IS PERFECT FOR YOU IF YOU WANT TO:

BE PROACTIVE

When you have an objective, you're able to solve problems before they escalate, leading to fewer fire drills.

FEEL FULFILLED

The less time you spend on fire drills, the more time you spend on work that you actually want to do.

GET RECOGNIZED

When you have an objective, you have KPIs. And when you have KPIs, you have a seat at the table.

MATT POWELL

PMM, Competitive & Market Intelligence at Later

This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.

Because winners don't wing it.

Enroll in the Architect course and learn how to claim your seat at the table.

From Improvisedto Optimized