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From Improvised
to Optimized

Enroll in the Architect course and learn how to make a lasting impact on your company—and your career—by building a meaningful, measurable competitive intelligence program.

COURSE OUTLINE

LESSON 1

The 3 Pillars of a Successful CI Program

3 minutes

Learn why alignment, culture, and technology (ACT) are the foundational elements of a successful CI program.

Lesson 2

Making the Case for Your CI Program

10 minutes

Learn how to create a business case for your CI program and, in the process, align yourself with your company's priorities.

LESSON 3

Creating a Competitive Culture

12 minutes

Learn how to create a competitive culture by incentivizing and enabling your peers to consume and share intel.

Lesson 4

Making the Case for a CI Software Tool

8 minutes

Learn how to convince an executive decision-maker to allocate budget for a dedicated CI software tool.

THIS COURSE IS PERFECT FOR YOU IF YOU WANT TO:

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BE PROACTIVE

When you have an objective, you're able to solve problems before they escalate, leading to fewer fire drills.

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FEEL FULFILLED

The less time you spend on fire drills, the more time you spend on work that you actually want to do.

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GET RECOGNIZED

When you have an objective, you have KPIs. And when you have KPIs, you have a seat at the table.

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MATT POWELL

PMM, Competitive & Market Intelligence at Later
This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.

Because winners don't wing it.

Enroll in the Architect course and learn how to claim your seat at the table.