Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 day ago

New page description detected.

  • New: HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEOs they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. …
  • Old: Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 days ago

New page description detected.

  • New: A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited …
  • Old: If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 days ago

New page description detected.

  • Old: You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as …
  • New: SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 4 days ago

New page description detected.

  • New: As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …
  • Old: Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 5 days ago

New page description detected.

  • New: There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new …
  • Old: Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …

Yoast.com

Category: Content
Type: Youtube Video

Generated 5 days ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words …
  • Old: A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as …
  • Old: After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to …
  • Old: Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? In this post we’ll discuss what the possibilities are and how this might be …

Yoast.com

Category: Content
Type: Youtube Video

Generated 1 week ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …

Yoast.com

Category: Content
Type: Youtube Video

Generated 1 week ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …
  • Old: As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In …

Yoast.com

Category: Content
Type: Youtube Video

Generated 2 weeks ago

New videos detected

  • Yoast SEO premium: social previews

    Want to know what your posts will look like when shared on Facebook or Twitter? It’s possible with the social preview feature of Yoast SEO Premium. Read more about this feature here: https://yoast.com/social-previews-yoast-seo-premium/

  • Yoast SEO Premium: multiple focus keywords

    In our new Yoast SEO Premium 3.0 update, you’ll be able to optimize a post for two completely different terms, or for two synonyms. This means you no longer have to choose between terms you’d like to rank for! Read more about the Multiple focus keywords here: https://yoast.com/wordpress/plugins/seo/multiple-focus-keywords/

  • Yoast SEO Premium: redirects module

    The redirects module allows you to create and manage redirects from within your WordPress install, allowing you to easily redirect old URLs to new ones, and solve common issues. This is especially powerful because of the combination with the Google Webmaster Tools integration. Built for scale, this redirect module can either handle the redirects for you or generate a redirect file that you can in...

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? In this post we’ll discuss what the possibilities are and how this might be …
  • Old: We’re approaching the end of 2016. It was an excellent year for Yoast: next week we’ll elaborate a bit on that (including a nice surprise for our loyal readers, so stay tuned!). We hope you had a great year as well, in which you took your website to the next level and managed to outrank …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we …
  • Old: A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 4 weeks ago

New page description detected.

  • New: We’re approaching the end of 2016. It was an excellent year for Yoast: next week we’ll elaborate a bit on that (including a nice surprise for our loyal readers, so stay tuned!). We hope you had a great year as well, in which you took your website to the next level and managed to outrank …
  • Old: You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 4 weeks ago

New page description detected.

  • New: A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …
  • Old: Is your online store or website built with Magento 2 or TYPO3? Always felt a bit envious of WordPress users outranking you, because of the advantages Yoast SEO brings them? Then we’ve got some great news for you. We’re partnering with MaxServ, and together we’re working on Yoast SEO for Magento 2 and Yoast SEO for …

Yoast.com

Category: Content
Type: Youtube Video

Generated 1 month ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs …
  • Old: After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. …
  • Old: Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …
  • Old: Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google …

Yoast.com

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Yoast SEO 4.0 - Internal links demo

    This quick demo video shows how you can use the internal links feature that was introduced in Yoast SEO Premium 4.0.

  • Ask Yoast: Change product URLs when relaunching website?

    In this Ask Yoast Joost answers the question: "We want to change the titles of all of our products as we are relaunching our website and adding new products. Could we do this, but keep the same slug/url? We would have to redirect our complete product catalog (which is massive) in order to change the urls, from what our developer says."

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: Is your online store or website built with Magento 2 or TYPO3? Always felt a bit envious of WordPress users outranking you, because of the advantages Yoast SEO brings them? Then we’ve got some great news for you. We’re partnering with MaxServ, and together we’re working on Yoast SEO for Magento 2 and Yoast SEO for …
  • Old: Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll …
  • Old: When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the …

Yoast.com

Category: Content
Type: Youtube Video

Generated 1 month ago

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