Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 hour ago

New page description detected.

  • New: Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily …
  • Old: Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 21 hours ago

New page description detected.

  • New: Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at …
  • Old: It’s high time for a new release of our SEO plugins. Since moving to a two-week release schedule, we’ve fixed more bugs than ever and added some awesome new features. With version 3.9, we are gearing up for the big four-oh. In that last release of this year, we will add something remarkable. But let’s not …

Yoast.com

Category: Content
Type: Youtube Video

Generated 21 hours ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 days ago

New page description detected.

  • New: When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the …
  • Old: Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 5 days ago

New page description detected.

  • New: Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …
  • Old: One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 6 days ago

New page description detected.

  • New: As a hard-working site owner, it is often difficult to find the time to work on issues that are holding your company back. You might find that the blog posts of your competitor appear higher in search results, but you don’t know what to do about it. Or, you might discover that your site isn’t …
  • Old: Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is …
  • Old: SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: It’s high time for a new release of our SEO plugins. Since moving to a two-week release schedule, we’ve fixed more bugs than ever and added some awesome new features. With version 3.9, we are gearing up for the big four-oh. In that last release of this year, we will add something remarkable. But let’s not …
  • Old: There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish …
  • Old: If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …
  • Old: According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

New page description detected.

  • New: Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help …
  • Old: At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that …
  • Old: How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page …
  • Old: You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been …

Yoast.com

Category: Content
Type: Youtube Video

Generated 2 weeks ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …
  • Old: As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites …

Yoast.com

Category: Content
Type: Youtube Video

Generated 2 weeks ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL …
  • Old: Do you want to increase click-through rates to your posts or pages? Craft great excerpts! In this video Joost explains why excerpts are important.

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …
  • Old: In the latest release of our flagship plugin, Yoast SEO 3.8, we’ve made several enhancements and fixed some bugs. In addition to that, we’ve made some new strides in our continuing quest for better accessibility of our products. Our other plugins also received numerous updates, in particular, Video SEO. Accessibility first As we’ve said many times …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been …
  • Old: You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – …

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you …
  • Old: Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP …

Yoast.com

Category: Content
Type: Youtube Video

Generated 3 weeks ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean …
  • Old: Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

Yoast.com

Category: Content
Type: Youtube Video

Generated 3 weeks ago

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 4 weeks ago

New page description detected.

  • New: Do you want to increase click-through rates to your posts or pages? Craft great excerpts! In this video Joost explains why excerpts are important.

Yoast.com

Category: Positioning & Presence
Type: Page Metadata Change

Generated 4 weeks ago

New page description detected.

  • New: In the latest release of our flagship plugin, Yoast SEO 3.8, we’ve made several enhancements and fixed some bugs. In addition to that, we’ve made some new strides in our continuing quest for better accessibility of our products. Our other plugins also received numerous updates, in particular, Video SEO. Accessibility first As we’ve said many times …
  • Old: Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not …

Yoast.com

Category: Content
Type: Youtube Video

Generated 4 weeks ago

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