The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 2 weeks ago

New videos detected

  • Emer Stamp | Why I Left Advertising Episode 4

    In the fourth episode of Why I Left Advertising, Emer Stamp, the former Adam&EveDDB executive creative director, explains her reasoning for giving up life as a creative to write and illustrate full-time. Stamp is now a full-time children’s author famed for her series Diary Of Pig. She swapped agency life for one that is more solitary – working in her North London basement on more books and develo...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 2 weeks ago

New videos detected

  • In The Thick of It | Ad Land in Westminster

    If a politician and an advertising expert were asked “What is advertising?” how would they both respond? The Drum, in partnership with Advertising Association, made it their mission to find out by posing advertising’s biggest questions to some of the top names in both fields at Advertising Association’s annual event at the House of Commons in December. Industry bosses from companies such as Googl...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 3 weeks ago

New videos detected

  • See Inside Airbnb + Pantone's Hidden Indoor Garden House

    Airbnb has revealed the product of its oft-hinted collaboration with Pantone – a house filled with flora and fauna designed to promote its new consumer offering, Experiences. The new Airbnb can be found in east London and is available to book for overnight stays online from 27-30 January. The house has been inspired by Pantone’s Colour Of The Year, Greenery, and as such features an entrance hall ...

  • Everything You Need To Know | About Data & Customer Experience | Connecting Data

    Marketers now must run campaigns across multiple digital devices. But connecting the customer journey across all of these devices and channels is a challenging task. This is where data onboarding comes in. By stitching together online and offline data, the modern marketer can get closer to the single customer view, according to Richard Foster, UK managing director at LiveRamp. In the last episod...

  • The Drum | Predictions 2017

    The Drum held its largest breakfast event to date to discuss what we think we will be big in 2017. Gathering experts across a range of sectors including, Programmatic and VR, we asked our speakers to reveal what they predict will shake up the marketing industry this year. The Predictions 2017 were held in association with our event partners Adbrain, AudienceProject, Inition, IOTEC, Intermarketing...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • The Drum at CES |Data and Understanding the Customer Journey

    More brands than ever before have access to data and technology but they often target the same customers again and again. A survey by Econsultancy last year found that a major problem faced by marketers is the ability to use data to map the customer journey. Another challenge is gaining visibility into the customer journey across multiple digital devices and channels. Marketers now have to use a ...

  • Too much of everything: how can personalisation finally be conquered?

    In a world where consumers now have an abundance of choice in terms of where and how they shop, brands should be on top of delivering relevant and targeted personalised experiences. But the path is not so straightforward. How can brands leverage data and technology if they want to keep the customer’s attention? The Drum interviewed senior representatives from Publicis.Sapient, Adobe Primetime, ...

  • Experiential Barketing | A Tour Of London On MoreThan's Doggyssentials Bus

    Financial services brand MoreThan has seized the opportunity to be irreverent with its pet insurance marketing with the launch of a tour bus designed specifically for man’s best friend. The ‘K9’ bus has been driving around London this week and will take the streets for the final time today (19 January). The route takes guests past a number of the capital’s dog-friendly spots – as well as canine r...

  • Why I Left Advertising Episode 3 | Chris Maples

    After a lifetime in high-profile ad sales, Chris Maples departed his post of VP, Europe at Spotify to try something completely different – running a school. In the third part of The Drum’s Why I Left Advertising series, he chats through his reasons for departing the industry, and discusses how his life is different now. “I’ve never run a school before,” Maples admits. “So in a practical sense, ev...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • The Drum @ CES | Trends In Tech, Data and Retail

    Data and new technologies offer brands the opportunity to gain useful insights not only in historical customer behaviours but future behaviours too. But the complicated customer journey and the ability to connect and unify that data across disparate devices remains a challenge. So how can data and technologies be used to transform the customer experience? The Drum interviewed senior representati...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Omid Farhang | What Does It Take To Be A Great Creative?

    The Drum recently caught up with Momentum’s chief creative officer Omid Farhang to find out what he thinks it takes to be a great creative. Farhang thinks that creatives who do well in this business are often the ones who are able to maintain their confidence and stand by their convictions while staying humble and open to criticism at the same time. “To succeed in this business is to constantly ...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • AOL, MoPub & Financial Times On The Next Programmatic Frontiers

    The landscape of online media trading has, as ever, shifted in the last year as scandals, contentious opinions and new offerings hit the marketplace month after month throughout 2016. But how do the top names in programmatic predict this industry will morph again in 2017? The Drum caught up with the likes of the Financial Times, AOL and Twitter’s MoPub platform to ask what the media world needs t...

  • Inside Lululemon's New European Flagship Store - And Its Growth Strategy

    Yesterday (12 January) saw Lululemon – the Canadian athleisure brand famed for its yoga pants – put its biggest stamp on the European market yet, with the opening of a two-storey 6,344 square foot flagship store on London’s Regent Street. The shop is a physical manifestation of Lululemon’s high-end endorsement of both mindfulness and sweatiness. There’s a ‘community space’ that will host compleme...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Data & The Customer Experience | The New Customer View

    Harnessing the power of data is the holy grail for most marketers. But companies are still finding it challenging to achieve the Single Customer View (SCV). In a survey by Experian, over 1,000 marketers worldwide cited poor data quality, siloed departments, and the inability to link different technologies as some of the major challenges in creating a SCV. In the fourth episode of Everything You N...

The Drum: Modern Marketing

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Paddy Fraser | What Does It Take To Be A Great Creative?

    The Drum recently caught up with CP+B LA creative director Paddy Fraser to find out what he thinks it takes to be a great creative. For Fraser, the path to becoming a great creative is a straightforward one - he believes that those who work hard and have fun while doing it are the ones that are most likely to create great work. “Work hard and have fun,” he said. “They might sound like glib and o...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • In The Thick of It: What Does Westminster Make Of Adland?

    If a politician and an advertising expert were asked “What is advertising?” how would they both respond? The Drum, in partnership with Advertising Association, made it their mission to find out by posing advertising’s biggest questions to some of the top names in both fields at Advertising Association’s annual event at the House of Commons in December. Industry bosses from companies such as Googl...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Jonathan Durden | Why I Left Advertising Ep2

    In the second in The Drum's Why I Left Advertising series, we speak to PHD co-founder Jonathan Durden about his escape from - and re-entry into - the media and marketing industries. Jonathan Durden doesn’t have an office anymore. The co-founder of PHD now works in the oak-panelled West End institute The Ivy, working almost purely off his iPhone to consult for a variety of startups and businesses,...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • How Samsung Is Taking Over Piccadilly Circus With 24 Days Of Biometric Choirs

    Samsung has been promoting its Gear S3 smartwatch in the final countdown to Christmas with a rather surprising musical experience at the Eros statue in London’s Piccadilly. Working with Cheil and Framestore, the tech brand enlisted 24 choirs representing 24 countries to perform on each day of advent. Tonight’s (21 December) performance comes courtesy of Ireland’s Ceiliuradh, while groups from Jam...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 2 months ago

New videos detected

  • What Does New York Make Of Bloomingdale's 2016 Christmas Windows?

    Every holiday season, New York City’s biggest retailers deck out their windows with elaborate festive displays to attract the attention of the many people who’ve come to Manhattan to do their holiday shopping. The displays have become somewhat of a New York City staple over time, so much so that they’ve become a tourist attraction in their own right. This year, Google even partnered with retailer...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 2 months ago

New videos detected

  • The Drum | Programmatic Punch 2016

    Now in its second year, Programmatic Punch packed more punches and experts in its comeback with a range of exciting discussions. Hear from speakers as they explain why programmatic is more than a buzzword and how this form of trading will respond to the evolving digital landscape. For more updates and news on our upcoming events, follow us on Twitter @DrumLiveEvents Subscribe & Follow The Drum ...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 2 months ago

New videos detected

  • Ad Breakers Christmas Special | JWT's Russ Ramsey & Cheil's Caitlin Ryan

    ‘Twas the week before Christmas, and all through ad land, creatives were judging eachother’s work… And so it goes every year, as agencies muster up the best of their creativity to try and produce an ad that will go down in the consumerist world’s collective memory as a Christmas legend. Not wanting to spoil the fun, we asked Cheil’s Caitlin Ryan and J. Walter Thompson London’s Russell Ramsey to g...

  • James Corden's All-Singing, All-Dancing Homage To YouTube

    Earlier this week James Corden hosted YouTube’s annual Brandcast event, and surprised guests with a musical tribute featuring a range of online stars, including Dan Howell and Phil Lester. The short YouTube appreciation referenced the wide variety of videos found on the sharing platform as Corden re-enacted the popular Mannuquin challenge and acted out a beauty tutorial. Towards the end, the Car...

  • Google's Alison Lomax Talks Broadcast Relations At YouTube's Brandcast

    Complementary isn’t a word to best describe YouTube’s relationship with the TV industry and yet it seems the video service wants it to be moving forward. Antagonistic, provocative and disruptive are adjectives that normally dominate column inches when the video service decides to talk about television. But at its annual Brandcast sales pitch to advertisers, the company’s senior executives took a ...

  • The Drum Speaks With Gas Station TV CEO David Leider

    At the Digital Place Based Ad Association’s 2016 Video Everywhere Summit, The Drum spoke with Gas Station TV’s CEO David Leider to find out more about the company’s unique out-of-home business model and its ambitious growth plans for next year. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedru...

  • Digital Podge | Super Marketers Top Trump Cards

    Last week (2 December) The Drum revived its Super Marketers Top Trumps game in partnership with IBM Watson and Winning Moves, presenting some 300 marketers with their very own card based on their Twitter personality. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitt...

  • 3% Conference: Industry Men On Improving Industry Gender Disparity

    There was plenty of great conversation around gender disparity at the most recent 3% Conference in New York — and the theme, “What are you going to do about it?” was not just a slogan but a true rally cry. The Drum caught up with some men in the industry, an audience that is still in need of becoming more engaged, to ask them what they are planning on doing to help improve the discussion and acti...

  • Kodak Unveils Its Ektra Smartphone At Pop-Up Kodakery Store

    The Android-powered Ektra, which has been designed with electonics manufacturer Bullitt Group, is being marketed as a ‘camera first, phone second’ device. The brand has managed to combine its rich heritage into 21st century demands in almost every sense: its high spec camera has been inspired by the original 35mm Ektra of the 1940s, yet the phone also features a 13-megapixel front facing camera f...

  • Data & The Customer Experience | Activating Data in the New Data Economy

    Marketers use a wide variety of data to inform their marketing strategies. Some of the data contains great value but it can also be unreliable. Now brands can use each other’s data to deliver better marketing campaigns. But how can this be done safely? In the third episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom ex...

  • Why I Left Advertising Episode 1 | Kate Robertson

    Today (7 December) sees The Drum launch a new video series examining the myriad reasons behind personal exits from the marketing world. Why I Left Advertising’s first subject, One Young World co-founder Kate Robertson, details her industry insights only garnered after resigning from her position as president of Havas Worldwide in 2015. Kate Robertson unequivocally believes advertising is a young ...

  • Annette Berry | What Does It Take To Be A Great Creative?

    The Drum recently caught up with Annette Berry, group design director at Droga5, to find out what she thinks it takes to be a great creative. Berry, who joined Droga5 earlier this year, thinks it is crucial for designers to do their homework if they want to succeed. When approaching a new project, Berry said that designers should research everything they can about the client, product and audience...

  • Instagram's Small Businesses Tell Their Stories At #Instagiftguide

    Instagram is reporting that 100 million of its users are now uploading Stories on its platform every day. Yet despite there being no purpose-built advertising slot in the feature for brands to play with, it is businesses that are “leading the way” in creating this ephemeral content, according to its head of small/medium business advertising EMEA, Jen Ronan. Stories, the offering launched in Augus...

  • Do It Day 2016 | Ads Go Live In Piccadilly Circus

    Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/

  • Dave Buonaguidi & Vicki Maguire Review The Latest Ads | Ad Breakers Ep3

    Ever wondered what CP&B’s Dave Buonaguidi and Grey’s Vicki Maguire really made of your creative work? Well if you work for Costa, Burberry and Mencap you’re in luck – episode three of Ad Breakers has landed. Watch the pair debate the dullness of high street coffee and the problem with charity marketing, and join them in asking: “Why would you mess with another woman when you have Sienna Miller a...

  • Data & The Customer Experience | Customer Recognition

    Customers now have physical and digital identities, making it difficult for marketers to identify and target individual customers. In the latest episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom provides tips on how brands can use data to recognise customers across all channels and devices. Recognising who a customer...

  • A First Look At Harrods' Six-Floor LED Installation

    Harrods is making the most of its iconic high footfall space, tempting greater advertising spend with the launch of 12 hi-spec, LED screens across the six floors of its escalator atrium. Delivered by Chinese LED supplier Aoto, the digital site was formally unveiled at an event for its brand partners today (23 November). It forms part of Harrods’ £20m redesign of the Grade II-listed Grand Entrance...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 4 months ago

New videos detected

  • Amsterdam | Europe's New Creative Headquarters?

    As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene. Representatives from the likes of JWT Amsterdam, Finch Factor and DDB & Tribal discuss what it’s really like to live and work in the Dutch metropolis, covering off its easy pace of life, proclivity for English and ability to produce good beer. The...

  • P&G's European Marketing Head On The Challenge Of Digital Measurement

    Procter & Gamble is the biggest advertiser in the world with designs on a digitally-led future, and its marketing function very much at the core of this transformation. And with a media budget exceeding $8.5bn annually, a well as ever-increasing investments in digital media, measurement as to the effectiveness of its online campaigns is crucial. Speaking with The Drum, Sophie Blum, the vice presi...

  • Programmatic: Can It Really Be A Tool For Branding?

    At a roundtable discussion hosted by The Drum in association with Quantcast at Dmexco 2016, our panel of experts discussed the remaining challenges involved in education, the outdated view of the branding/DR dichotomy, and the problems with being too defensive about programmatic. Programmatic is increasingly being used as a planning tool. What needs to happen for it to be introduced earlier in t...

  • Cedric Devitt | What Does It Take To Be A Great Creative?

    As the industry continues to evolve to keep up with the latest technologies and innovations – not to mention changing consumer behavior – Big Spaceship’s chief creative officer Cedric Devitt thinks that the creatives who are most likely to succeed are often the ones that have a thick skin and are able to “get back on the horse” when something doesn’t go their way. In a recent conversation with Th...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 5 months ago

New videos detected

  • Everything You Need To Know | About Content Marketing | The Future

    The Drum has launched episode six of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an under-three-minute video. It is the second series of Everything You Need to Know, developed by The Drum to provide marketers with an easy into to the latest ...

  • Cliché Killers | The Stopwatch

    The Drum has launched episode eight of Cliché Killers, a film series tackling the most hackneyed advertising clichés The Drum has launched episode eight of a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés. Episode four, The Stopwatch ponders why, in a digital age, the stopwatch remains such a pointless cliché in B2B advertising. ...

  • AOL's Tim Armstrong Unveils The Verizon/Yahoo Challenger Strategy

    The chief executive of AOL is betting on its new union with Yahoo reaching two billion consumers by 2020, differentiating itself in the marketplace with a brand-first focus and an open data strategy. Tim Armstrong, the ex-Googler expected to continue heading up Verizon’s new stack, is clear that despite his charge comprising “the original brands of the internet”, the revived offering must ignite ...

  • Adobe on using their platform to animate characters for live television

    Adobe's suite of tools is now VR ready, more collaborative and built for a TV environment where everything is moving very fast. Found Remote caught up with Adobe's Senior Product Manager of Mobile Products and Services at IBC last week. He discussed Stephen Colbert using real-time animation as well as the Simpsons, a first for the show. Homer answered questions in a live setting. Subscribe & F...

  • Bots To Drive Search Renaissance: Microsoft Ad Chief

    The next generation of voice-recognition search needs to be top of mind for CMOs, according to Microsoft's ad chief. "Search may be the forgotten marketing discipline today but the capabilities of natural language understanding in voice recognition are going to alter the landscape," said Rik van der Kooi, corporate vice president, advertising sales, Microsoft. "All communications will then become...

The Drum: Modern Marketing

Category: Content
Type: Youtube Video

Generated 5 months ago

New videos detected

  • Sorrell Meets Shane Smith & Facebook Teases Newsfeed | Day 1 @ Dmexco 2016

    Not at Dmexco this year? Video reporter Katie Deighton runs through everything you’ve missed from Cologne. Watch the video to find out… - How Facebook plans on evolving its newsfeed with more video - What happened when Sir Martin Sorrell met Vice’s Shane Smith - How IBM thinks marketers should be utilising big data - And what Dmexco-goers think should be done to solve the gender disparity in the...

  • GroupM Connect's Ruud Wanck On New Agency Models, Creativity & ROI

    Ruud Wanck, the worldwide chief executive of GroupM Connect, is nonplussed by the coming of fixed fee, self service-style agencies, believing – if anything – they can strengthen the group’s B2B proposition. The CEO compared the likes of Danish start-up Blackwood Seven, which give marketers the ability to plan their own media campaigns in real-time through a software service and uses artificial ra...

  • Ad Viewability Debate Shifts To Brand-Centric View: Integral Ad Science CEO Scott Knoll

    The Drum caught up with Scott Knoll, CEO and President, Integral Ad Science at Dmexco to discover the state of viewability and fraud in the online ad industry today. In a video interview, Knoll gave a frank and forthright view on how two of the biggest issues facing brands in online advertising were developing. In the first of a two-part interview, Knoll explored a fundamental shift taking place...

  • Make Data Meaningful: Razorfish Germany CEO Sacha Martini

    Being able to effectively connect data sources to deliver engaging cross-platform experiences is one of the biggest challenges facing marketers today, according to Razorfish Germany CEO Sascha Martini. The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the u...

  • Data Scarcity: Marketers' Greatest Threat | Nielsen Marketing Cloud's Damian Garbaccio

    Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/

  • How To: Social Media Listening - #SMBuzzChat with Hannah Rainford

    It's true, Social Media Listening still confuses some people so in this edition of SMBuzzChat, Hannah Rainford, Associate Director of Social Media at Jellyfish talks about why a brand needs it and the best way to get your company on the social media listening bandwagon. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: http...

  • Why TiVo is now selling their software to other companies like Virgin Media and RCN

    The Rovi Corporation just completed acquiring TiVo and rebranded itself to keep the TiVo name. Just days after the FTC approval, Found Remote's Natan Edelsburg caught up with Michael Hawkey, the senior vice president and general manager of the Discovery Business Group for TiVo. Now TiVo is moving beyond just the set top box and making sure their superior software is implemented by other media comp...

  • Opera TV now has over 1,000 apps in their store

    As OTT consumption continues to rise, the question remains: who will provide the content and the infrastructure for consumption? Opera TV is one of those quality providers. Found Remote's Natan Edelsburg interviewed Frode Hernes, their VP of Product Management. Hernes discusses their recent milestone of over 1,000 apps on their store that's found on smart TVs around the world. They also released ...

  • Independent Influence: The visual vocabulary of Philadephia

    There is a certain quality to Philadelphia that shouts “independent.” To Philly indie Red Tettemer O'Connell and Partners, the typography of the city is a source of inspiration and a window into the history and future of The City of Brotherly Love. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/th...

  • IBM on why livestreaming and cloud video is the future for broadcasters

    One of the greatest struggles with the transition from totally linear TV to OTT and social distribution has been a cohesive system to distribute, optimize and track success. Found Remote interviewed the IBM Cloud Video team at IBC, leaders in pushing this transition. Braxton Jarratt, General Manager of IBM Cloud Video, has built his career on addressing the issues that he believed the TV industr...

  • IBC 2016: Paywizard CMO on understanding the nuances of an OTT customer

    Bhavesh Vaghela, Chief Marketing Officer at Paywizard, dives into the company’s goal to help other respond efficiently to consumer decisions and behaviors in an OTT environment. Found Remote's Natan Edelsburg interviewed him above at IBC. Vaghela, who has been in his role just over a year, pointed out how Paywizard has grown internationally ina big way as OTT spreads throughout the world. Subsc...

  • IBC 2016: NexGuard on helping China's LeTV launch watermarked originals to millions of users

    At IBC 2016, Found Remote's Natan Edelsburg spoke with Harrie Tholen, Managing Director at NexGuard. NexGuard creates the most widely distributed watermarking solutions in the movie and entertainment industries that is revolutionizing content ID and working to cut back piracy and other illegal uses of content. In March, NexGuard announced a big partnership with AMC to prevent piracy on their con...

  • IBC 2016: Quickplay on why AT&T is betting on them for the future of their TV services

    AT&T acquired Quickplay, the company that focuses on streaming TV over an device in June, to drive home their strategy to deliver “video content wherever and whenever viewers want it.” Currently, Quickplay provides AT&T’s U-verse TV Everywhere package and will support DIRECTV Now, DIRECTV Mobile and DIRECTV Preview when it launches later this year. Found Remote spoke with Kavi Maharajh, Vice Pre...

  • 'Now we're into the internet era of TV': Ericsson's Global Head of Marketing at IBC

    Found Remote's Natan Edelsburg interviewed Simon Frost, Global Head of Marketing and Communications, at Ericsson who has played a large role in working to reinforce the company’s position at the intersection of the telecom, internet and media industries, at IBC 2016. Simon has been at the forefront of propelling the company’s vision of media in the networked society. In the above interview he di...

  • IBC 2016: UHD Alliance on the importance of marking the highest quality devices and content

    Subscribe & Follow The Drum Powerhouses like Netflix, Twentieth Century Fox, Universal Pictures, Warner Bros. Entertainment, Sony Corporation and more, all have one thing in common: they are members of the UHD Alliance. The global coalition of film studios, consumer electronics manufacturers, content distributors and technology companies “is charged with fostering the Ultra HD ecosystem and promo...

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