SHIFT Communications

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: (a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…Read More →

SHIFT Communications

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations.  Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the…Read More →
  • Old: As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.  Here’s how: Establish Goals Is lead…Read More →

SHIFT Communications

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.  Here’s how: Establish Goals Is lead…Read More →
  • Old: Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…Read More →

SHIFT Communications

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…Read More →

SHIFT Communications

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals Most clients understand how precious time is when working within…Read More →
  • Old: New York City: the city of endless opportunity, soaring sky scrapers, and of course, those pesky Times Square costumed characters. With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. Media epicenter status aside, what is it about PR and NYC…Read More →

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