Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.

Wikipedia

SEOmoz

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • The 6 Values (and 4 Benefits) of Agile Marketing - Whiteboard Friday

    Posted by AgileJimYou've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice.In today's Whiteboard Friday, we welcome guest hos...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

    Posted by FeliciaCrawfordHowdy, readers! We're back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we've covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we'll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • How to Do a Content Audit [Updated for 2017]

    Posted by Everett (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. va...

SEOmoz

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • The Step-By-Step Guide to Testing Voice Search Via PPC

    Posted by purna_vI was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate cu...

SEOmoz

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Helpful Tips for Doing Search in a Low-Volume Niche

    Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a re...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Ranking Multiple Domains to Own More SERP Real Estate - Whiteboard Friday

    Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today's Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time. ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Giving Away the Farm: Proposal Development for New SEO Agencies

    Posted by BrianChildsThere's a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients. It's common f...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Your Daily SEO Fix: Link Building & Ranking Zero

    Posted by FeliciaCrawfordLast week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that's this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research. This time around, we're using a mix of Open Site ...

SEOmoz

Category: Content
Type: SlideShare Presentation

Generated 1 week ago

Slide Share presentations detected

  • SEO & UX: So Happy Together

    When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.

SEOmoz

Category: Content
Type: SlideShare Presentation

Generated 1 week ago

SEOmoz

Category: Content
Type: SlideShare Presentation

Generated 1 week ago

Slide Share presentations detected

  • The Paradox of Great Content

    Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • The 10 Types of Content That Work Best for SEO - Whiteboard Friday

    https://moz.com/blog/the-ten-types-of-content-that-work-best-for-seo-whiteboard-friday After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match the...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

    https://moz.com/blog/which-page-markup-tags-still-matter-for-seo-whiteboard-friday Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content - Whiteboard Friday

    https://moz.com/blog/backlinks-maximize-benefits-avoid-problems-whiteboard-friday When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile.

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Using Paid Media to Drive Loyalty & Advocacy - Whiteboard Friday

    https://moz.com/blog/using-paid-media-to-drive-loyalty-advocacy-whiteboard-friday If you're not using your paid media in more creative ways than simply targeting customers at the buying stage, you've got a world of opportunity awaiting you. In today's Whiteboard Friday, we're delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers tal...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Whiteboard Friday

    https://moz.com/blog/beat-your-competitors-rankings-comprehensive-content-whiteboard-friday Longer, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How Can Small Businesses/Websites Compete with Big Players in SEO? - Whiteboard Friday

    https://moz.com/blog/small-businesses-websites-compete-big-players-seo-whiteboard-friday It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today's Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can't, i...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday

    https://moz.com/blog/how-to-craft-the-best-damn-ecommerce-page-on-the-web-whiteboard-friday From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Content Gating: Puting Your Content Behind an Email/Form Capture - Whiteboard Friday

    https://moz.com/blog/content-gating-whiteboard-friday Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whicheve...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How to Build a Facebook Funnel That Converts - Whiteboard Friday

    https://moz.com/blog/facebook-funnel-that-converts-whiteboard-friday How are you using remarketing on Facebook? If you've ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today's guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO - Whiteboard Friday

    https://moz.com/blog/how-real-time-penguin-model-changes-seo-whiteboard-friday The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we've got some changes to get used to. In today's Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the ro...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday

    https://moz.com/blog/optimizing-for-rankbrain-whiteboard-friday If you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How to Appear in Google's Answer Boxes - Whiteboard Friday

    https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best positi...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • How To Support Data with Real-Life Interviews - Whiteboard Friday

    https://moz.com/blog/how-to-support-data-with-real-life-interviews-whiteboard-friday With all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real people. In today's Whiteboard Friday, we welcome Rebekah Cancino -- a partner at Phoenix-based Onward and #MozCon 2016 speaker -- to teach us the whys and hows o...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

    Posted by randfishOne of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were uploaded to YouTube, or how many people have found trave...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

    Posted by MichaelC-15022When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site's ranking downward, AKA a penalty. Apparently for Penguin there is now "less need" for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Rankings Correlation Study: Domain Authority vs. Branded Search Volume

    Posted by Tom.CapperA little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points of my presentation was to argue that while links still ...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in