Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.

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SEOmoz

Category: Content
Type: Blog Article

Generated 12 hours ago

New blog articles detected

  • MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

    Posted by Roxana_Nelson2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • What We Learned From Analyzing 1.4 Million Featured Snippets

    Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a ...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • Programmatic Delivery: The Future of Content Marketing and Promotion?

    Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sk...

SEOmoz

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Comment Marketing: How to Earn Benefits from Community Participation - Whiteboard Friday

    Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'l...

  • MozCon Local 2017's Full Agenda

    Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and g...

SEOmoz

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Simply the Best: 2016's Top Content from the Moz Blog

    Posted by FeliciaCrawfordNow that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ev...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 8 Predictions for SEO in 2017

    Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

    Posted by Joe.RobisonWho doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problem...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 week ago

New videos detected

  • Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore - Whiteboard Friday

    https://moz.com/blog/weird-crazy-myths-about-link-building-in-seo-you-should-probably-ignore-whiteboard-friday The rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making ...

  • Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

    https://moz.com/blog/bad-idea-only-create-content-for-your-specific-target-audience-whiteboard-friday Knowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision...

  • Why Every Website Should Invest in Local Links and Citations - Whiteboard Friday

    https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites sho...

  • When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

    https://moz.com/blog/when-and-how-to-listen-to-googles-public-statements-about-seo-whiteboard-friday When Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay groun...

  • How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

    https://moz.com/blog/build-content-keyword-map-for-seo-whiteboard-friday You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, an...

  • Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Whiteboard Friday

    https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic bal...

  • Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? - Whiteboard Friday

    https://moz.com/blog/should-seos-track-report-keyword-rankings-whiteboard-friday Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.

  • Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? - Whiteboard Friday

    https://moz.com/blog/voice-conversational-search-change-seo-tactics-strategy We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top.

  • 8 Rules for Choosing a Domain Name - Whiteboard Friday

    https://moz.com/blog/how-to-choose-a-domain-name-whiteboard-friday One decision that you'll have to live with for quite a long time is the domain name of your website. You may have a list of options available, but what should you keep in mind when you sit down to register it? What will resonate most on the vastness of the web? What should you avoid?

  • Managing the Tensions & Tradeoffs Between UX & SEO - Whiteboard Friday

    https://moz.com/blog/ux-vs-seo-whiteboard-friday We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.

  • Tie Marketing Metrics to the Data Boards, CxOs, & Investors Care About - Whiteboard Friday

    https://moz.com/blog/tie-marketing-metrics-data-boards-cxos-investors-care-about-whiteboard-friday SEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what's standing between you and getting the C-s...

  • Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

    https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core ...

  • Why Listing Accuracy is Important - Whiteboard Friday

    https://moz.com/blog/why-listing-accuracy-is-important-whiteboard-friday Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. Find out right now if there are any accuracy issues with your NAP. With answers for business owners, SEOs dabbling in local search, and those...

  • What to Do When the Wrong Page Ranks for Your Keyword(s) - Whiteboard Friday

    https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to c...

  • SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

    https://moz.com/blog/seo-for-bloggers-whiteboard-friday Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intend...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

    Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Kickstart an SEO Audit for Your Startup - Whiteboard Friday

    Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 27 Big Updates & A Peek at the Future: Moz Pro's 2016 Retrospective

    Posted by adamfAnother year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We've redoubled our efforts with the goal of building the best SEO product in the industry. We know it's a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us ...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Why All 4 of Google's Micro-Moments Are Actually Local

    Posted by MiriamEllisWhen America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they sim...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Delegate SEO Work Effectively

    Posted by zeehjWhether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-qual...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

    Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a hig...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Improve Your Site's Performance When Using GIFs

    Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create ...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level

    Posted by jocameronWelcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!Are you within striking distance of traffic-bumping SE...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Exchanging More Value with Contributors to Your Content and Community Efforts - Whiteboard Friday

    Posted by randfishAt risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your si...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Treat Yo'self: Warm Holiday Wishes from Moz!

    Posted by FeliciaCrawfordIn almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Creating a Local SEO Welcome for New Neighbors and Travelers

    Posted by MiriamEllisIn our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Featured Snippets: From Start to Finish

    Posted by Dr-PeteYou've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time? I'm happy to say th...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • SEO and Digital Trends in 2017

    Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especiall...

SEOmoz

Category: Content
Type: SlideShare Presentation

Generated 1 month ago

Slide Share presentations detected

  • Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model

    Slides by Aleksandr Chuklin and Maarten de Rijke, presented at the 2016 CIKM Conference. The authors propose a methodology for better evaluating searcher satisfaction and incorporating it into how search results are evaluated and ranked. p.s. This document was originally published at https://www.researchgate.net/publication/309416715_Slides_Incorporating_Clicks_Attention_and_Satisfaction_into_a_...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic - Whiteboard Friday

    Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Tr...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Reach and Influence: Your First Marketing Priority

    Posted by EricEngeWhen you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do.In today's post, I'm going to outline why ...

  • Introducing Yelp Data Management and Claiming through Moz Local

    Posted by dudleycarrToday we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing.Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple Maps distribution, reputat...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Defeat 7 Common Problems for .edu Sites with A+ Content

    Posted by syl.deleonHave you ever…Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Goodbye News, Hello Top Stories

    Posted by Dr-PeteIn October of 2014, Google launched "In the news", replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google's news results were shaken up again with the launch of "Top Stories", a card-style set of featured stories. Here's an example from a search for "John Glenn": Even John Glenn's death somehow can't escape becomin...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The 10 Types of Content That Work Best for SEO - Whiteboard Friday

    Posted by randfishAfter analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy. Click o...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How Marketing Like Netflix Will Save Your Lead-Gen Strategy

    Posted by chelseascholzWebinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it's time to consider delivering content they can watch anytime they want (just like t...

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