Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools. Wikipedia

SEOmoz

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • The 10 Types of Content That Work Best for SEO - Whiteboard Friday

    Posted by randfishAfter analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy. Click o...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • How Marketing Like Netflix Will Save Your Lead-Gen Strategy

    Posted by chelseascholzWebinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it's time to consider delivering content they can watch anytime they want (just like t...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • What Link Building Success Really Looks Like

    Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context a...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Tactical Keyword Research in a RankBrain World

    Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. ...

SEOmoz

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Mastering the Owner Response to the Quintet of Google My Business Reviews

    Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free adverti...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

    Posted by randfishShould you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the proce...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 5 Takeaways from Earning Links in 130 Countries

    Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t near...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The 7 Citation Building Myths Plaguing Local SEO

    Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

    Posted by lkolowichIt’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not...

SEOmoz

Category: Positioning & Presence
Type: Page Design Update

Generated 1 week ago

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Featured Snippets: A Dead-Simple Tactic for Making Them Stick

    Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin' in his retro Gatorade shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google's featured snippets during his talk, "Surviving Google: SEO in 2020": "Let's say you're No. 5 in a competitive query, and you're trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of ...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Automating Technical Reporting for SEO

    Posted by petewailesAs the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we're increasingly seeing an ever-greater surface area for things to go wrong. When all you've got is HTML and CSS and links, there's only so much you can mess up. However, in today's world of dynamically generated websites with...

  • Announcing MozCon Local 2017!

    Posted by George-FreitagNow that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference...

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Competing for Local Queries With No Physical Premises

    Posted by Tom.CapperWhen we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories: Local pack results for organizations with local premises Organic results for organizations with local premises Organic results for organizations without l...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Using Paid Media to Drive Loyalty & Advocacy - Whiteboard Friday

    Posted by samanthanobleIf you're not using your paid media in more creative ways than simply targeting customers at the buying stage, you've got a world of opportunity awaiting you. In today's Whiteboard Friday, we're delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often. Click on ...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The New Moz Local: Make Local Your Advantage!

    Posted by dudleycarr Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone, independent of their size and shape. What are we announcing today? We’re a...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The SEO Myth of Going Viral

    Posted by TomasVaituleviciusIf you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: "Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing." The general premise is that great, "rank-worthy" content gets links, which in turn builds up ...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The Battle for Traffic: Organic SEO vs. Social Media Marketing

    Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SM...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • What Is Semantic Search and What Should You Do About It?

    Posted by alexis-sandersSEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built up...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Whiteboard Friday

    Posted by randfishLonger, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Rank on Google Home

    Posted by Dr-PeteGoogle Home, Google's latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: "What is a moonshot in business?" I get this answer... ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love

    Posted by ronell-smith (Original image source) The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Google's War on Data and the Clickstream Revolution

    Posted by rjonesx.Existential threats to SEORand called "Not Provided" the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers. A brief history Nov 2010 - Deprecate search API Oct 2011 - Google begi...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How Can Small Businesses/Websites Compete with Big Players in SEO? - Whiteboard Friday

    Posted by randfishIt may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today's Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can't, in spite of their natural advantages. Click on the whiteboard image ab...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • I've Optimized My Site, But I'm Still Not Ranking—Help! - Next Level

    Posted by jocameron Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we're answering the call for help when you feel like you've done all you can, but you're still not ranking. Read on and level up! You’ve optimized your pages, written delightful title tags, c...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The 4-Step Plan to Construct Your Own Keyword-to-URL Map

    Posted by Carson-WardKnowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find new opportunities and plan strategically, keywor...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Game of Featured Snippets: How to Rank in Position 0

    Posted by larry.kimGoogle's Featured Snippets are amazingly powerful. We're seeing more snippets than ever before for more search queries. You need them. We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a Google Featured Snippet Case Study – also, an extra big...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

    Posted by BritneyMullerwindow.onload = function() { Moz.include('jquery.datatables', function () { $('.datatable').dataTable({ 'bPaginate': true }); }); }; Keyword research, the blueprint to any successful SEO strategyIf you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If ...

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