Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.

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SEOmoz

Category: Positioning & Presence
Type: Page Design Update

Generated 1 week ago

SEOmoz

Category: Positioning & Presence
Type: Page Design Update

Generated 2 weeks ago

SEOmoz

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Why Your Mobile Customers are the New Focus Group

    Posted by EmilyCarrionWhat if you didn’t have to wait months to find out how a new feature is resonating with your audience? What if you could hear from 25 percent of your audience on a regular basis — not just the vocal minority?I’m going to show you how you can leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.The problem with focus groupsYes, f...

  • Track Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support

    Posted by dudleycarrThe big news in the Local Search community three weeks ago was Google’s announcement of the availability of the Google My Business (GMB) Insights data via the GMB API. Today, we’re excited to announce support for GMB Insights data in Moz Local! Learn how customers are searching for your business on Google and the actions they are taking once they find it Easily visualize and ...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Google Search Console Reliability: Webmaster Tools on Trial

    Posted by rjonesx.There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing links, that cannot be accomplished anywhere else, so we are in some ways forced to rely upon it. But, like all sources of knowledge...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Why You Should Steal My Daughter's Playbook for Effective Email Outreach

    Posted by ronell-smithDuring the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the floor, after the former had slyly slid it under the door.Though tired and not really feeling like leaving the house, we had to reward the youngster for her industriousness. And her charm.Her effectiv...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to Choose a Good SEO Company for Your Business or Website - Whiteboard Friday

    Posted by randfish When it comes to choosing a reputable company to manage your SEO, there's both a right way and a wrong way to go about the hiring process. In today's Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. SEOs, take note: there are great ideas here for how to mark...

SEOmoz

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Easy Marketing Investments to Improve Your E-Commerce Store

    Posted by KaneJamisonAt least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsi...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • How to Create Authentic Hyperlocal Content At Scale

    Posted by mahannayThe "why" and "how" of sourcing local talent from national HQA recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted ...

SEOmoz

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

    Posted by MiriamEllis“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters - There’ll Be Some Changes MadeChange happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used befor...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What Links Can You Get That Comply with Google's Guidelines? - Whiteboard Friday

    Posted by MarieHaynesIf you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?In today's Whiteboard Friday, we're overjoyed to have Google pe...

SEOmoz

Category: Content
Type: SlideShare Presentation

Generated 1 month ago

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Identify Your E-commerce Product Page Keywords Using MozBar

    Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But pro...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

    Posted by Roxana_Nelson2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What We Learned From Analyzing 1.4 Million Featured Snippets

    Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Programmatic Delivery: The Future of Content Marketing and Promotion?

    Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sk...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Comment Marketing: How to Earn Benefits from Community Participation - Whiteboard Friday

    Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'l...

  • MozCon Local 2017's Full Agenda

    Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and g...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Simply the Best: 2016's Top Content from the Moz Blog

    Posted by FeliciaCrawfordNow that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ev...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 8 Predictions for SEO in 2017

    Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

    Posted by Joe.RobisonWho doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problem...

SEOmoz

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore - Whiteboard Friday

    https://moz.com/blog/weird-crazy-myths-about-link-building-in-seo-you-should-probably-ignore-whiteboard-friday The rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making ...

  • Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

    https://moz.com/blog/bad-idea-only-create-content-for-your-specific-target-audience-whiteboard-friday Knowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision...

  • Why Every Website Should Invest in Local Links and Citations - Whiteboard Friday

    https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites sho...

  • When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

    https://moz.com/blog/when-and-how-to-listen-to-googles-public-statements-about-seo-whiteboard-friday When Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay groun...

  • How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

    https://moz.com/blog/build-content-keyword-map-for-seo-whiteboard-friday You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, an...

  • Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Whiteboard Friday

    https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic bal...

  • Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? - Whiteboard Friday

    https://moz.com/blog/should-seos-track-report-keyword-rankings-whiteboard-friday Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.

  • Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? - Whiteboard Friday

    https://moz.com/blog/voice-conversational-search-change-seo-tactics-strategy We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top.

  • 8 Rules for Choosing a Domain Name - Whiteboard Friday

    https://moz.com/blog/how-to-choose-a-domain-name-whiteboard-friday One decision that you'll have to live with for quite a long time is the domain name of your website. You may have a list of options available, but what should you keep in mind when you sit down to register it? What will resonate most on the vastness of the web? What should you avoid?

  • Managing the Tensions & Tradeoffs Between UX & SEO - Whiteboard Friday

    https://moz.com/blog/ux-vs-seo-whiteboard-friday We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.

  • Tie Marketing Metrics to the Data Boards, CxOs, & Investors Care About - Whiteboard Friday

    https://moz.com/blog/tie-marketing-metrics-data-boards-cxos-investors-care-about-whiteboard-friday SEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what's standing between you and getting the C-s...

  • Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

    https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core ...

  • Why Listing Accuracy is Important - Whiteboard Friday

    https://moz.com/blog/why-listing-accuracy-is-important-whiteboard-friday Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. Find out right now if there are any accuracy issues with your NAP. With answers for business owners, SEOs dabbling in local search, and those...

  • What to Do When the Wrong Page Ranks for Your Keyword(s) - Whiteboard Friday

    https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to c...

  • SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

    https://moz.com/blog/seo-for-bloggers-whiteboard-friday Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intend...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

    Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Kickstart an SEO Audit for Your Startup - Whiteboard Friday

    Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 27 Big Updates & A Peek at the Future: Moz Pro's 2016 Retrospective

    Posted by adamfAnother year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We've redoubled our efforts with the goal of building the best SEO product in the industry. We know it's a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us ...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why All 4 of Google's Micro-Moments Are Actually Local

    Posted by MiriamEllisWhen America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they sim...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Delegate SEO Work Effectively

    Posted by zeehjWhether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-qual...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

    Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a hig...

SEOmoz

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Improve Your Site's Performance When Using GIFs

    Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create ...

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