Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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Scoop.it

Category: Content
Type: Blog Article

Generated 20 hours ago

New blog articles detected

  • Here’s how I get my weekly content inspiration (in a few minutes)

    Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt lost while going through your search engine results? Let me reassure you – you are not alone. As a result, [...] The post Here’s how I get my weekly content inspiration (in a few minutes...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • Will written content ever become fully automated?

    The infinite monkey theorem states that a group of monkeys hitting random keys on a typewriter for an infinite amount of time will eventually produce Macbeth in its entirety. It turns out there’s no need for such foolishness: rather than wait around for chimps to pen classics, we now have robots writing the news, and [...] The post Will written content ever become fully automated? appeared first o...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • How to design a content strategy that generates leads from day one – Scoop.it webinar

    If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should [...] The post How to design a content stra...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 4 hard truths nobody will tell you about content marketing

    Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals know the real truths covered from untrained eyes. Here are those four truths every marketer can turn into significant conversion [...] The post 4 hard truths nobody will ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Here’s why marketers need to rely on data and analytics

    In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s now possible for marketers to invest in technical analysis and make more educated decisions that drive better results. The value [...] The post Here’s why marketers need to rely on data and analytics ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Choosing the best format for your next content piece

    If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other pages on your website. But, if you only post essay articles, you may be missing out on potential website traffic. [...] The post Choosing the best format for your next content piec...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Why employers should promote healthy living to their employees

    Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at an office can mean all of the difference in a business’s performance. Encouraging improved health practices amongst employees can result [...] The post Why employers...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Headlines matter. Here’s how to get yours right.

    How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask the opinion of an old-school copywriter. Many of them would recommend spending half of your writing time on the headline. [...] The post Headlines matter. Here’s how to get yours right. appeared first on Scoop.it Blo...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 3 strategies for making your website’s content easier to consume

    If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? [...] The post 3 strategies for making your website’s content easier to c...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to grow your email list faster with lead magnets

    Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s not. Even great sites convert newbies to customers at a low rate. There’s no shame in it. But there is [...] The post How to grow your email list faster with lead magnets appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • This week in content marketing: tips, AI & video marketing

    What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from [...] The post This week in content marketing: tips, AI & video marke...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 4 unique ways to connect with customers through content

    The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom [...] The post 4 unique ways to connect with customers throug...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Remailing: the easiest way to get more engagement from your email list

    Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were sending email updates to their list at least once a week or more.   This is a big missed opportunity. [...] The post Remailing: the easiest way to get more engagement from your email list appeared fir...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • New features on Scoop.it Content Director!

    Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing the impact of each single post. We consistently improve the platform to help marketers be more efficient on a daily [...] The post New features on Scoop.it ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to find content for niche industries

    Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write about in their niche! Even when they search for third-party content to curate, they find that nobody is producing much buzz [...] The post How to find content for niche industries appeared f...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Year in review: our key achievements in 2016

    As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year for us: We passed 3,000,000 users on the Scoop.it platform. Overall the content they published received more than 185 millions [...] The post Year in review: our key achievements in 2016 appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 signs your digital marketing strategy just isn’t working

    You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. [...] The post 5 signs your digital marketing strategy just isn’t work...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 common but easily fixed SEO mistakes

    Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim [...] The post 5 common but easily fixed SEO mistakes appeared first on Scoop.it ...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Make 2017 the year of user-generated content

    The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the [...] The post Make 2017 the year of user-generated content appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 8 ways to use social media for SEO

    Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that your site show prominently in search engine rankings when consumers are looking for information. But Google’s evolving algorithms can make [...] The post 8 ways to use social...

  • You should not underrate the power of email newsletters in 2017

    Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017. The post You should not underrate the power of email newsletters in 2017 appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 5 reasons you need to consider hiring a content marketing consultant

    Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get back on track. And temporarily working with a specialized consultant may be the answer to your woes. Signs your content [...] The post 5 reasons you need to consider hiring a content marketing consultant ap...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 4 examples of how brands schedule social media posts

    If you want more customers, you have to find them. The simple truth is that customers won’t discover your business near as often as you want them to, so if you want to grow your business you have to go to them. In today’s world, that means taking your business online to social media. Almost [...] The post 4 examples of how brands schedule social media posts appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Want to be a successful content marketer? Do these 10 things

    You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? [...] The post Want to be a successful content marketer? Do these 10 t...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Your target is not on social media? You should still consider content marketing

    Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My audience doesn’t use social media…” they would say. Is that a valid reason to do nothing? Here is some food for [...] The post Your target is not on social media? You should still consider content marketing appeared...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What to expect from content marketing in the first 90, 180 and 365 days

    So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is scientifically possible your world-class prose will bowl people over so completely that they’ll share every word you write. Just a [...] The post What to expect from content marketing in the first 90, 180 and 365 days...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • All content should convert: how to align content marketing and lead generation

    Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have [...] The post All content should convert: how to align content marketing and lea...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • What will you ask Santa this year? The best content marketing tools for 2017 – free eBook

    The holiday season is here! Yes, you are probably under pressure with all the christmas shopping. Or you still might be working on your marketing wish list. But the end of the year is also the perfect time to be positive and to make a little evaluation of the year! It’s the moment to ask [...] The post What will you ask Santa this year? The best content marketing tools for 2017 – free eBook appear...

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