Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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Scoop.it

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • New features on Scoop.it Content Director!

    Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing the impact of each single post. We consistently improve the platform to help marketers be more efficient on a daily [...] The post New features on Scoop.it ...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to find content for niche industries

    Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write about in their niche! Even when they search for third-party content to curate, they find that nobody is producing much buzz [...] The post How to find content for niche industries appeared f...

Scoop.it

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Year in review: our key achievements in 2016

    As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year for us: We passed 3,000,000 users on the Scoop.it platform. Overall the content they published received more than 185 millions [...] The post Year in review: our key achievements in 2016 appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 signs your digital marketing strategy just isn’t working

    You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. [...] The post 5 signs your digital marketing strategy just isn’t work...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 common but easily fixed SEO mistakes

    Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim [...] The post 5 common but easily fixed SEO mistakes appeared first on Scoop.it ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Make 2017 the year of user-generated content

    The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the [...] The post Make 2017 the year of user-generated content appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 8 ways to use social media for SEO

    Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that your site show prominently in search engine rankings when consumers are looking for information. But Google’s evolving algorithms can make [...] The post 8 ways to use social...

  • You should not underrate the power of email newsletters in 2017

    Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017. The post You should not underrate the power of email newsletters in 2017 appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 reasons you need to consider hiring a content marketing consultant

    Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get back on track. And temporarily working with a specialized consultant may be the answer to your woes. Signs your content [...] The post 5 reasons you need to consider hiring a content marketing consultant ap...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 examples of how brands schedule social media posts

    If you want more customers, you have to find them. The simple truth is that customers won’t discover your business near as often as you want them to, so if you want to grow your business you have to go to them. In today’s world, that means taking your business online to social media. Almost [...] The post 4 examples of how brands schedule social media posts appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Want to be a successful content marketer? Do these 10 things

    You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? [...] The post Want to be a successful content marketer? Do these 10 t...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Your target is not on social media? You should still consider content marketing

    Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My audience doesn’t use social media…” they would say. Is that a valid reason to do nothing? Here is some food for [...] The post Your target is not on social media? You should still consider content marketing appeared...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What to expect from content marketing in the first 90, 180 and 365 days

    So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is scientifically possible your world-class prose will bowl people over so completely that they’ll share every word you write. Just a [...] The post What to expect from content marketing in the first 90, 180 and 365 days...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • All content should convert: how to align content marketing and lead generation

    Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have [...] The post All content should convert: how to align content marketing and lea...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What will you ask Santa this year? The best content marketing tools for 2017 – free eBook

    The holiday season is here! Yes, you are probably under pressure with all the christmas shopping. Or you still might be working on your marketing wish list. But the end of the year is also the perfect time to be positive and to make a little evaluation of the year! It’s the moment to ask [...] The post What will you ask Santa this year? The best content marketing tools for 2017 – free eBook appear...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Do you make any of these 10 content marketing mistakes?

    The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it can’t be done. And it doesn’t mean people aren’t doing it all the time. In fact, new research from the [...] The post Do you make any of these 10 content marketing mistakes? appeared first on ...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 6 tips for writing high converting SMS marketing copy

    If you’ve yet to include SMS in your content marketing strategy, then it’s imperative that your reconsider your priorities. SMS marketing will yield tremendous value in 2017 and you’ll want to be a part of this high-returning trend. But the key to success is engaging and succinct copywriting. Are you ready? The value of SMS [...] The post 6 tips for writing high converting SMS marketing copy appea...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The 8 content marketing resources that made me a better marketer in 2016

    Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4 (that’s a lot of carats…). On January 6, “Star Wars: The Force Awakens” broke the North American box office record. [...] The post The 8 content marketing resources that made me a be...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Here’s what successful bloggers are doing behind the scenes

    So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging [...] The post Here’s what successful bloggers are doing behind t...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to measure content marketing success in 2017

    How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to [...] The post How to measure content market...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 3 reasons why you should include content marketing in your 2017 budget

    Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality [...] The post 3 reasons why you should include content marketin...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Social media & lead generation: the missing links

    After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects.  As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from [...] The post Social media & lead generation: the missing links...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 6 unexpected ways you’ll benefit from writing content

    Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business [...] The post 6 unexpected ways you’ll b...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to get started with content marketing – and succeed

    If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand [...] The post How to get started with content marketing – and succeed appeared first on Scoop....

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 7 tips to make your content SEO friendly

    Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy task. And when you add SEO keywords and a focus on user friendly content into the mix, it can seem impossible to [...] The post 7 tips to make your content SEO friendly appeared first on Sc...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What is curated content? (hint) It’s not social sharing – free eBook

    Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you [...] The post What is curated content? (hint) It’s not s...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 11 effective lead magnets you should use in 2017

    If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media followers makes everything easier, but the trickiest part is actually collecting these leads. The key components of a successful lead [...] The post 11 effective lead magnets you should use in 2017 app...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 5 ways to build a blog from scratch

    You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building [...] The post 5 ways to build a blog from scratch appeared first...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • You should not stop content marketing during a website redesign

    Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience about your products and services, displays information on your brand and your values, and let people know how to reach [...] The post You should not stop content mar...

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