Scheffey Integrated Marketing

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Client Relationships Are Just That: Relationships

    By: Mark Tipton Relationships fill every aspect of our lives, both personal and professional. Some relationships you are born into, some blossom over time, and some even fade away if you don’t take the time to nurture them. In the advertising and marketing business, client relationships are everything to an... read more here The post Client Relationships Are Just That: Relationships appeared first...

Scheffey Integrated Marketing

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • What the 15 Second Page View Tells You

    By: Joy Beachy So you’ve launched a brilliant campaign. You’re driving fantastic, qualified leads to critical campaign landing pages. You expect your analytics to show happy customers reading all of your strategically prepared content. Instead, you see this: people are spending 15 seconds on your key landing pages. Yikes. The... read more here The post What the 15 Second Page View Tells You appear...

Scheffey Integrated Marketing

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Advantages of Working with a Small Marketing Agency

    By: Lisa Campbell  There are many options for businesses in need of marketing services – from the one-person shop to the large firm with an extensive client list. Of course, there are benefits to each, but for many businesses, it is the size in the middle that offers the best... read more here The post Advantages of Working with a Small Marketing Agency appeared first on Scheffey.

  • What I’ve Learned While on the Run

    By: Laura Segro One foot in front of the other: a nifty little phrase that’s been used in countless stories, even my own. My name is Laura Segro, and I am the Operations Coordinator here at Scheffey. I am also an avid runner. It’s been exactly one year since I... read more here The post What I’ve Learned While on the Run appeared first on Scheffey.

  • Preparing for Google’s Algorithm Change

    By: Joy Beachy Recently, the tech news was abuzz with Google’s next algorithm change: Mobile-first Indexing. As a result, there has been some anxiety about how businesses can prepare so they do not lose their rank on Google’s search results page. After doing a little digging, we can safely say... read more here The post Preparing for Google’s Algorithm Change appeared first on Scheffey.

  • A Look Ahead at Design Trends for 2017

    By Doug DeMarra:  New year, new look? Not exactly. We agree with Madeleine Morley of the American Institute of Graphic Arts when she says, “A trend never simply emerges for a single year and then disappears in a puff of smoke. Instead, an aesthetic becomes popular gradually, even mysteriously, over... read more here The post A Look Ahead at Design Trends for 2017 appeared first on Scheffey.

  • 5 Best Practices for Trade Show and Event Follow-Up

    By Joy Beachy:  If I were to ask you right now, what is your process for following up with leads after an event, would you be secure in your answer? According to Exhibitor Online, 70 percent of business leaders do not have a formalized plan or process for following up... read more here The post 5 Best Practices for Trade Show and Event Follow-Up appeared first on Scheffey.

  • 12 Indestructible Tips for Surviving and Thriving in Advertising

    By Doug Hershey: December 1st marks my 12-year work anniversary at Scheffey. That may not seem like a long time, but in a 37-year (and counting) career, it’s the longest I’ve ever worked at one place. And for someone who went to art school where we learned how to use... read more here The post 12 Indestructible Tips for Surviving and Thriving in Advertising appeared first on Scheffey.

Scheffey Integrated Marketing

Category: Content
Type: Blog Article

Generated 5 months ago

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