Sarine Technologies

Category: Content
Type: Blog Article

Generated 6 days ago

Sarine Technologies

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Baby Boomers: Marketing to Older Diamond Buyers

    In the competitive world of retail, the word “millennials” is heard often and loudly. The question of how to appeal to the millennial buyer is at the forefront of discussions among retailers. However, in the quest to appeal to this important segment of consumers, it’s wise not to overlook another important segment: the Baby Boomer generation. […] The post Baby Boomers: Marketing to Older Diamond B...

Sarine Technologies

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Diamond Trends & Jewelry Fashion: What to Expect in 2017

    Every year, the industry makes new predictions on diamond trends in the jewelry industry based on the fashion catwalk, the consumer habits, and market expert forecasts. The post Diamond Trends & Jewelry Fashion: What to Expect in 2017 appeared first on Sarine.

  • SPECTRUM – Voices from the Diamond Industry #13

    Diamond news and industry updates in the 13th edition of the SPECTRUM diamond news blog by Sarine Technologies. The post SPECTRUM – Voices from the Diamond Industry #13 appeared first on Sarine.

  • Diamonds in China: The New Diamond Retail Market

    The 'yen' for diamonds, mainly for engagements, is a Western concept. It began in the US with a genius marketing campaign by DeBeers, and carried on through popular Hollywood culture, until diamonds really were considered a “girl's best friend”. The post Diamonds in China: The New Diamond Retail Market appeared first on Sarine.

  • Diamond Alternatives: How They Stack Up

    While DeBeers succeeded in marketing the diamond as the must-have gemstone for romance and commitment, there are diamond alternatives that, for many customers, are good enough to do the job. The post Diamond Alternatives: How They Stack Up appeared first on Sarine.

  • Where Do Consumers Buy Diamonds Besides the Jewelry Store?

    Since the prolific DeBeers campaign that started the trend for diamond engagement rings, men and women have been searching for the perfect diamond. And they are digging deep into their wallets for the enjoyment of owning the ultimate luxury product. The post Where Do Consumers Buy Diamonds Besides the Jewelry Store? appeared first on Sarine.

  • SPECTRUM – Voices from the Diamond Industry #12

    Welcome to our end-of-year edition of the Diamond Spectrum blog, bringing the latest updates and news from the diamond industry. The post SPECTRUM – Voices from the Diamond Industry #12 appeared first on Sarine.

  • Diamond Memes: A Fun Top 5 Guide

    Diamonds have been an icon in our popular culture for over half a century – from "Diamonds are Forever", to "Diamonds are a Girl's Best Friend", to this year's "Real is Rare" campaign. The post Diamond Memes: A Fun Top 5 Guide appeared first on Sarine.

  • Diamond Price: What are the Influencing Factors?

    There are many factors that can affect how much a consumer pays for a particular diamond. And while most people know about the 4Cs – Cut, Color, Clarity and Carat – The post Diamond Price: What are the Influencing Factors? appeared first on Sarine.

  • SPECTRUM – Voices from the Diamond Industry #11

    In the 11th edition of the SPECTRUM diamond news blog, find out about the latest hot topics and trends from the diamond industry. The post SPECTRUM – Voices from the Diamond Industry #11 appeared first on Sarine.

  • Luxury Market: How It’s Evolving and How Brands Can Keep Up

    What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […] The post Luxury Market: How It’s ...

Sarine Technologies

Category: Content
Type: Blog Article

Generated 4 months ago

Sarine Technologies

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

Sarine Technologies

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Lab Grown Diamonds: Science over Nature?

    Lab grown diamonds are one of the latest technological trends to hit the diamond industry. The post Lab Grown Diamonds: Science over Nature? appeared first on Sarine.

  • SPECTRUM – Voices from the Diamond Industry #08

    In this edition of SPECTRUM diamond trends blog we feature Lisa Levison writing for professionaljeweller.com on the changing attitudes towards diamonds The post SPECTRUM – Voices from the Diamond Industry #08 appeared first on Sarine.

Sarine Technologies

Category: Content
Type: Blog Article

Generated 5 months ago

Sarine Technologies

Category: Content
Type: Blog Article

Generated 5 months ago

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