Online video and avoiding content overload.
When creating web content for your site, it is important to be aware of the capacity for users to digest information. You have a message and you need to get that across but beware of content overload, specifically of using too much text.
Web design trends for 2017
Designing websites for business is a balance between user experience - providing a site which is simple to use and effective - from any device, and, maximising the business’s conversions, whatever they may be. 2017 will continue to see the numbers of users accessing the web via mobile increase, here are some of our predictions for the direction of web design in the coming year.
Business Blogging in 2017
A business blog remains an essential part of any content marketing strategy for 2017. Your blog is an essential part of your inbound marketing strategy and contributes hugely to organic SEO. Many smaller businesses may still struggle to see the benefits of blogging when offset against the time it takes, but as the content hub of your business website, the SEO benefits of a regularly maintained ...
Content Marketing in 2017 – what should we be doing?
Content marketing remains one of the main channels for Business in 2017, In the 2017 edition of the content marketing survey by the Content Marketing Institute and Marketing Profs, 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016. But with the internet becoming saturated with content – how can you stand out and get your conte...
Responsive web design and why it's so important…
As Christmas approaches, most of us will start thinking about the new year and the different opportunities and challenges it will bring to our business. One of the things you may be considering for next year is a new website, especially if your current site is unresponsive or you are still using a stand alone mobile version of your main website. If you are not sure about what it means to be resp...
Social Media Tips and Etiquette
It can be difficult to maintain social media when running an SME. You know you should be tweeting and keeping your Facebook page up to date but it seems difficult to find the time and also, often, the inspiration. Getting started on social media can be tough if you are not familiar with the medium. What should your social strategy be, how much, how often?
What was the impact of Mobilegeddon and Mobilegeddon 2.0?
You may remember the promise of Mobilegeddon in 2015 and Mobilegeddon 2.0, rolled out in May this year, and the dire warnings of the impact that would have on your website’s Google ranking if it was not responsive. It is difficult to measure the impact these changes have had on individual websites as, of course, search visibility relies on many factors, the responsiveness of the website being jus...
ContentPro - Module Launch
We have been working hard developing a new content module for DNN. The ability to add content, simply and quickly to your website is one of the key factors in the success or otherwise of a content marketing strategy. If your website is not easily updated, or if content additions have to be done by an outside agency or even a separate internal department, the momentum behind them is easily lost.