My Predictions and Preparing for New Challenges in 2017
by Francine Carb, President It’s a new year and unlike most of the prior decade, we’ll be facing some unprecedented challenges. Are you ready to take them on? Here are my top 5 business predictions and some prescriptive suggestions to best take advantage of them. Competition will have a comeback. There should be no argument […]
Yeti Another Outstanding Idea from Markitects
Looking for out of the “icebox” thinking, masterful execution, and double-digit results from your marketing efforts? Look no further than the professionals at Markitects. From now until December 31, 2016, if you sign up for a Markitecture strategic planning engagement, you will receive a YETI HOPPER 20. Your Markitecture includes: A half-day workshop Competitive […]
Does Your Marketing Agency Make House Calls?
by Francine Carb When Boiron, a world leader in homeopathic medicines, decided to introduce their popular Arnicare® analgesic line to the growing urgent care market, they contacted Markitects. As a long-term client, Boiron knew they could trust Markitects to work seamlessly, as an extension of their internal team, to determine how to introduce their products […]
The Lost Art of Honest Communications
And Why John Cleese Tickles Our Funny Bone, Every Time by Francine Carb, President I recently attended Kimmel Center lecture by John Cleese. While many of these events are an opportunity to listen to and simply be in the presence of great generals, heads of state, authors, and adventurers, the ‘Master of Silly Walks’ […]