The value and importance of personalized content marketing and tips to doing it right
People's needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience that speaks directly to your potential buyers? Don't treat everyone the same. Content marketing is powerful because it has a unique opportunity to tailor messaging directly to and engage with, the pe...
Why is content marketing important and how does it help my business?
We live in a digital world. People want to get reached in ways of their choosing and at times most convenient. The agility that content affords is an inexpensive, flexible way to maximize reach, minimize effort. In fact, content marketing generates 3 times as many leads as outbound marketing, but costs 62% less. (Read more...)Categories: Content MarketingTags: brand awarenessbusinesscontentconte...
It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team
57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as … Continued(Read more...)Categories: Content Marketing Conte...
The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas
Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a particular … Continued(Read more...)Categories: Content Creation Content M...
What does a strong email marketing plan look like? 10 email marketing mistakes to avoid along the way
This is an excerpt from the 101 Guide to Email Marketing, available here. Over 200 billion emails are sent daily around the world. Yet, emails are the mostly likely method of communication to stick around in someones day. To get rid of an email, the reader has to take a manual action: read, delete, or archive … Continued(Read more...)Categories: Content Creation Content MarketingTags: b2b marke...
4 impactful ways to help your organization understand the role of content marketing in whole-organization growth
60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success.(Read more...)Categories: Content Creation Content Marketin...
What does it mean to be a “data-driven” content team? How to think long-term about the impact of your content on strategic business growth
To be a data-driven content team, look beyond just measuring how much content you're creating and answer why you're creating content in the first place.(Read more...)Categories: Content Creation Content Marketing Content StrategyTags: analysiscontent creationcontent marketingdata-drivengoalslead generationmetricsrevenuestrategicstrategy
The Global Marketing Editorial Calendar
One of the most powerful features of Marketing.AI for distributed teams is the Global or Master Roll-up Calendar with its accompanying Sub-Organizations.There are many uses for the Global calendar. One popular use case is for global marketing teams, with a main global editorial calendar and several regional calendars. Members of the regional teams may want access … Continued(Read more...)Categorie...
Marketing.AI’s guide to 10 free online marketing products that help with content lifecycle management
Great brands are defined by their ability to deliver and make an impact with a unique story. Anyone can sell a product, anyone can create content. But how do you stand out? Creating content for the sake of it is simply not enough. Content that craft a story about how you’re helping your audience and providing … Continued(Read more...)Categories: Content Creation Content MarketingTags: contentc...
Does Your Healthcare Content Need a Check-Up?
New care models, more regulation, and increased competition among providers have altered the healthcare landscape rapidly in recent years. To meet goals, healthcare companies are finding that communications with internal and external audiences including patients and family members, employees, and regulatory agencies are more important than ever. The increased scope and complexity of communicatio...