Marden-Kane, Inc.

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  • Commercial Co-Ventures, CCV Filing and Cause Related Marketing

      A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business complete some sort of CCV filing or registration in the state(s) where...

Marden-Kane, Inc.

New blog articles detected

  • Online vs Offline Contests: Which One Is Better for Your Brand?

      Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play t...

  • Marden-Kane Employee Spotlight on Beth Herman

    Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her!  Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team gave me the opportunity t...

  • Working with Third Party Brands for a Contest

      You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may n...

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