1-800-FREE-411 is an American service offering advertising-supported directory assistance, operated by Marchex.

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Marchex

Category: Conversion
Type: Landing Page

Generated 3 weeks ago

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Do Auto Dealerships Really Need Secret Shoppers?

    The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to take […] The post Do Auto Dealerships Really Need Secret Shoppers? appeared first on Mar...

  • The SMS: Seven Mobile Stories

    Go From Average Joe to Pro With These 5 Marketing Analytics Power Moves By Andrew Sheridan Marketing teams rely on their analytics to perform at the highest level and drive results that boost your business’s bottom line. Standard analytics provide the ability to perform basic optimizations and track results, but taking your marketing analytics to […] The post The SMS: Seven Mobile Stories appeared...

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How Do Dealerships Stack Up to Standalone Service Shops?

    The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to take […] The post How Do Dealerships Stack Up to Standalone Service Shops? appeared firs...

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How Can Dealerships Sell More Cars?

    The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to take […] The post How Can Dealerships Sell More Cars? appeared first on Marchex.

  • Marchex at NADA

    NADA is the largest gathering of car dealers in the US, probably in the world. I look forward to the event every year because all segments of the automotive industry are present and involved in the show. This year Marchex will have 4 of our industry specialists in New Orleans. I’m looking forward to tackling […] The post Marchex at NADA appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 3 Steps to Unlock More Opportunities for Your Auto Dealership

    It’s no secret that calls are the key to automotive marketing success. Whether the caller is checking your inventory, scheduling a service for their vehicle or interested in a test drive – calls matter and your auto dealership better be picking up that phone. Let’s debunk one call-related myth right now: “no one makes phone […] The post 3 Steps to Unlock More Opportunities for Your Auto Dealership...

  • The SMS: Seven Mobile Stories

    4 Tips For Mobile-Marketing Success in 2017 By AJ Agrawal Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smartwatches to consume information. And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is […] The post The SMS: Seven Mobile Stori...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Top 3 Marketing Predictions for 2017

    There’s a lot going on in 2017. Some brands believe they’ve become the masters of mobile, while others have finally opened their eyes to the power of the platform. While we now understand that mobile is the platform of choice for not only Millennials, but most consumers around the globe, what’s next for the marketing […] The post Top 3 Marketing Predictions for 2017 appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    4 Predictions for Mobile Marketing in 2017 By Bisnow 2017 may be a turning point for mobile marketing. According to a study conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), mobile formats accounted for 47 percent of the $32.7 billion U.S. organizations spent on advertising in the first half of 2016. That’s up from […] The post The SMS: Seven Mobile Stories appeared first...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Webinar: Are You Missing Out on Auto Sales?

    After analyzing 42 million calls from 14,000 dealerships, Marchex has discovered how call attribution and speech analytics can dramatically improve sales efficiency and marketing effectiveness. How we have helped marketing leaders Some of the biggest automotive companies have partnered with us to help them create a complete view of their return on advertising investment. The […] The post Webinar: ...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    The long view on video: Why 2017 will be even more exciting By David Kirkpatrick Video was a major force in digital marketing in 2016 as strong consumer demand met important innovations like vertical, interactive and live content, laying the groundwork for further adoption as well as new creative offerings and distribution strategies next year. Not all […] The post The SMS: Seven Mobile Stories ap...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    How to get the most value from your marketing metrics By Tamar Weinberg To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories: Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in […] The post The SMS: Seven Mobile Stories appeared first ...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Why Generation Z Doesn’t Behave Like You Might Expect

    At 26, I have no illusions about where I fall on the generation spectrum. I’m a solid Millennial with the Snapchat, Instagram, and Facebook accounts to prove it. So this fall, when we data analysts at the Marchex Institute set out to uncover the behavioral patterns of Generation Z’s adult consumers, I thought I knew […] The post Why Generation Z Doesn’t Behave Like You Might Expect appeared first ...

  • A Breakthrough Analytics Solution for Digital Display, Video Ads

    Marchex launches breakthrough mobile analytics solution for $30B digital display & video media industry Today, we released our newest product, Marchex Display and Video Analytics, for general availability, enabling marketers to better understand digital video’s impact on the consumer’s path to purchase. The sight, sound and motion of video story telling has unique advantages in […] The post A Brea...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent By Marty Swant As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Top 5 Ways Agencies Use Marchex

    As more and more companies are utilizing the telesales channel, agencies have to make sure they have technology available to track incoming calls and understand how they are impacting return on ad spend for their clients. Below are the top five ways our agency customers use Marchex technology. 1) White-label – By applying agency branding […] The post The Top 5 Ways Agencies Use Marchex appeared fi...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    MMA Finds That More Than 75 Percent of Marketers Share This Goal By Michael Essany A recent survey released from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019. However, the report summary notes, the available solutions are not in-line with their performance needs. The […] The post The SMS: Seven Mobile Stori...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Cashing in on Missed Opportunities

    Leveraging Marketing and Sales Insights to Uncover Untapped Revenue For anyone who manages a business or has a role with P & L (Profit & Loss) responsibilities, you know that there are two basic ways to impact your bottom line: Increase revenue. Decrease costs. Pretty simple, right? Business 101. Oh business, you rascal So, if improving […] The post Cashing in on Missed Opportunities appeared firs...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Time of Mobile is Over. It’s the Age of Attribution

    Anna Forbes, Marchex’s UK Managing Director, has a wonderful thought piece over on IAB UK’s blog entitled The Time of Mobile is Over. It’s the Age of Attribution. via GIPHY In this piece, Forbes examines the landscape, calling out all the various claims of the year of mobile and digital marketers addiction to simplistic measurement […] The post The Time of Mobile is Over. It’s the Age of Attributi...

Marchex

Category: Conversion
Type: Landing Page

Generated 2 months ago

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The 3 Best Ways Live Chat Can Improve Your Business

    Recently, Marchex added an Instant Live Chat feature to our website that connects visitors to a Marchex employee. By adding this feature, our goal was to meet the needs of visitors who needed a quick question answered, coordinate new sales, and serve as an introductory resource to Marchex products. After several weeks of having chat […] The post The 3 Best Ways Live Chat Can Improve Your Business ...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Auto Insurance for Millenials

    Recently, Marchex published a report entitled “Auto Insurance Industry Benchmarks for Digital Marketers.” This report, based on more than 1 million inbound phone calls from 6 of the top 10 auto insurance brands, details some interesting findings, stats and optimization opportunities enabling insurance companies to connect with more prospects. And while reading the report provides […] The post Auto...

Marchex

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • New Updates to Google’s Call Conversion Tracking

    Today will be a quick update to my previous blog post on June 1st of this year regarding the limitations of Google’s free tracking lines. This round of updates seems to be geared primarily towards understanding more about call conversions rather than relying solely on pure call volume. This shift is definitely reflective of where […] The post New Updates to Google’s Call Conversion Tracking appear...

Marchex

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The 4 Most Essential Data Sources for Online to Offline Marketing

    Americans now spend nearly 4 hours each day consuming mobile media, and it is clear that how we make decisions on products and services is increasingly influenced by digital and mobile content and advertisements.  With 88% of 12-17 year olds already owning a mobile phone, we should expect that future consumers’ path to purchase are […] The post The 4 Most Essential Data Sources for Online to Offli...

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • CODE: Our Screening and Panel

    On Wednesday, Nov 9, Marchex hosted a public screening of CODE: Debugging the Gender Gap at the AMC Theater in Downtown Seattle. CODE is a 2015 documentary that illuminates the lack of females and minorities in the field of software engineering. Profiling successful women in technology, the film seeks to inspire young girls and people […] The post CODE: Our Screening and Panel appeared first on Ma...

Marchex

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report) By Kimberlee Morrison Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. ...

  • The Need for Mid-Market Search Analytics

    Earlier today, Marchex opened our enterprise-level marketing technology, Marchex Search Analytics, to mid-market customers with the release of Search Analytics Standard. As we looked at the industry, a few trends became clear. First, advertisers are spending more money on paid search, increasingly in mobile advertising. And secondly, these marketer’s ability to measure offline outcomes from paid [...

  • Let’s Talk About Smartphones and Call Commerce

    Coming at you – LIVE! Earlier this year BIA/Kelsey released a new Call Commerce report on the importance of phone calls and how it is now impacting the bottom line. What’s even more interesting is that in the report they estimated click-to-call influences more than $1 trillion in U.S. consumer trending—talk about an opportunity companies […] The post Let’s Talk About Smartphones and Call Commerce ...

  • The Best Ways for Hotels to Stay Competitive

    Technology has drastically changed the way we travel. In the past several years a new model of peer-to-peer rentals have created platforms in which individuals can rent out their homes by the night. This has been a major disruption for the hotel industry. In fact, hotels lose $450 million per year to non-traditional lodging alternatives. […] The post The Best Ways for Hotels to Stay Competitive ap...

  • The SMS: Seven Mobile Stories

    Mobile has blown past search to become the leading ad format in the US By BI Intelligence Marketers are finally following consumers to mobile in a big way. Mobile advertising has surpassed desktop search as the largest online ad format in US, climbing to 47% of digital revenue in the first half of 2016 from […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

  • Why are marketers neglecting their largest sources of revenue?

    How often do we put off the simple tasks that would make our lives so much easier?  I’m guilty. I am an experienced procrastinator when it comes to the little things – my fiancé and I keep a whiteboard in the kitchen to stay up-to-date on everything we need to do to keep our household […] The post Why are marketers neglecting their largest sources of revenue? appeared first on Marchex.

  • The Scary Truth: 2 Call Tracking Myths Debunked

    Whoever said “comfort is the enemy of progress” probably wasn’t thinking of marketing strategy, but the principle clearly applies. I’ve spent the last year helping agencies and brands complete the revenue to attribution picture, and throughout these implementations I’ve noticed a common theme – fear. Marketers are paralyzed by the fear of failing, and it’s […] The post The Scary Truth: 2 Call Trac...

  • The SMS: Seven Mobile Stories

      Channels Or Devices? Across The Attribution Divide By Ray Schultz Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric […] The post The SMS: Seven Mobile Stories appea...

  • New Auto Insurance Benchmarks for Digital Marketers & Contact Centers

    The auto insurance industry is huge – with total revenues exceeding $220 billion in 2015. It’s also fiercely competitive – any telecast of a professional football game will typically include advertisements from nearly a half-dozen auto insurance providers. The battleground for mindshare has extended from the TV screen to internet-enabled devices, with financial services companies […] The post New ...

  • Five Ways Insurance Companies Utilize Marchex Technology

    Each year, JD Power releases a study that shows the shopping experience at different insurance providers. This study compares the different policy offerings, prices and channels used to purchase insurance policies including the use of an agent, call center and/or website. But what do these ratings really tell us as marketers? They give us insight […] The post Five Ways Insurance Companies Utilize ...

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