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Marchex

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    MMA Finds That More Than 75 Percent of Marketers Share This Goal By Michael Essany A recent survey released from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019. However, the report summary notes, the available solutions are not in-line with their performance needs. The […] The post The SMS: Seven Mobile Stori...

Marchex

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Cashing in on Missed Opportunities

    Leveraging Marketing and Sales Insights to Uncover Untapped Revenue For anyone who manages a business or has a role with P & L (Profit & Loss) responsibilities, you know that there are two basic ways to impact your bottom line: Increase revenue. Decrease costs. Pretty simple, right? Business 101. Oh business, you rascal So, if improving […] The post Cashing in on Missed Opportunities appeared firs...

Marchex

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • The Time of Mobile is Over. It’s the Age of Attribution

    Anna Forbes, Marchex’s UK Managing Director, has a wonderful thought piece over on IAB UK’s blog entitled The Time of Mobile is Over. It’s the Age of Attribution. via GIPHY In this piece, Forbes examines the landscape, calling out all the various claims of the year of mobile and digital marketers addiction to simplistic measurement […] The post The Time of Mobile is Over. It’s the Age of Attributi...

Marchex

Category: Conversion
Type: Landing Page

Generated 5 days ago

Marchex

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The 3 Best Ways Live Chat Can Improve Your Business

    Recently, Marchex added an Instant Live Chat feature to our website that connects visitors to a Marchex employee. By adding this feature, our goal was to meet the needs of visitors who needed a quick question answered, coordinate new sales, and serve as an introductory resource to Marchex products. After several weeks of having chat […] The post The 3 Best Ways Live Chat Can Improve Your Business ...

Marchex

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Auto Insurance for Millenials

    Recently, Marchex published a report entitled “Auto Insurance Industry Benchmarks for Digital Marketers.” This report, based on more than 1 million inbound phone calls from 6 of the top 10 auto insurance brands, details some interesting findings, stats and optimization opportunities enabling insurance companies to connect with more prospects. And while reading the report provides […] The post Auto...

Marchex

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • New Updates to Google’s Call Conversion Tracking

    Today will be a quick update to my previous blog post on June 1st of this year regarding the limitations of Google’s free tracking lines. This round of updates seems to be geared primarily towards understanding more about call conversions rather than relying solely on pure call volume. This shift is definitely reflective of where […] The post New Updates to Google’s Call Conversion Tracking appear...

Marchex

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The 4 Most Essential Data Sources for Online to Offline Marketing

    Americans now spend nearly 4 hours each day consuming mobile media, and it is clear that how we make decisions on products and services is increasingly influenced by digital and mobile content and advertisements.  With 88% of 12-17 year olds already owning a mobile phone, we should expect that future consumers’ path to purchase are […] The post The 4 Most Essential Data Sources for Online to Offli...

Marchex

Category: Conversion
Type: Landing Page

Generated 2 weeks ago

Marchex

Category: Conversion
Type: Landing Page

Generated 2 weeks ago

Marchex

Category: Conversion
Type: Landing Page

Generated 2 weeks ago

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • CODE: Our Screening and Panel

    On Wednesday, Nov 9, Marchex hosted a public screening of CODE: Debugging the Gender Gap at the AMC Theater in Downtown Seattle. CODE is a 2015 documentary that illuminates the lack of females and minorities in the field of software engineering. Profiling successful women in technology, the film seeks to inspire young girls and people […] The post CODE: Our Screening and Panel appeared first on Ma...

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The SMS: Seven Mobile Stories

    Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report) By Kimberlee Morrison Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. ...

  • The Need for Mid-Market Search Analytics

    Earlier today, Marchex opened our enterprise-level marketing technology, Marchex Search Analytics, to mid-market customers with the release of Search Analytics Standard. As we looked at the industry, a few trends became clear. First, advertisers are spending more money on paid search, increasingly in mobile advertising. And secondly, these marketer’s ability to measure offline outcomes from paid [...

  • Let’s Talk About Smartphones and Call Commerce

    Coming at you – LIVE! Earlier this year BIA/Kelsey released a new Call Commerce report on the importance of phone calls and how it is now impacting the bottom line. What’s even more interesting is that in the report they estimated click-to-call influences more than $1 trillion in U.S. consumer trending—talk about an opportunity companies […] The post Let’s Talk About Smartphones and Call Commerce ...

  • The Best Ways for Hotels to Stay Competitive

    Technology has drastically changed the way we travel. In the past several years a new model of peer-to-peer rentals have created platforms in which individuals can rent out their homes by the night. This has been a major disruption for the hotel industry. In fact, hotels lose $450 million per year to non-traditional lodging alternatives. […] The post The Best Ways for Hotels to Stay Competitive ap...

  • The SMS: Seven Mobile Stories

    Mobile has blown past search to become the leading ad format in the US By BI Intelligence Marketers are finally following consumers to mobile in a big way. Mobile advertising has surpassed desktop search as the largest online ad format in US, climbing to 47% of digital revenue in the first half of 2016 from […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

  • Why are marketers neglecting their largest sources of revenue?

    How often do we put off the simple tasks that would make our lives so much easier?  I’m guilty. I am an experienced procrastinator when it comes to the little things – my fiancé and I keep a whiteboard in the kitchen to stay up-to-date on everything we need to do to keep our household […] The post Why are marketers neglecting their largest sources of revenue? appeared first on Marchex.

  • The Scary Truth: 2 Call Tracking Myths Debunked

    Whoever said “comfort is the enemy of progress” probably wasn’t thinking of marketing strategy, but the principle clearly applies. I’ve spent the last year helping agencies and brands complete the revenue to attribution picture, and throughout these implementations I’ve noticed a common theme – fear. Marketers are paralyzed by the fear of failing, and it’s […] The post The Scary Truth: 2 Call Trac...

  • The SMS: Seven Mobile Stories

      Channels Or Devices? Across The Attribution Divide By Ray Schultz Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric […] The post The SMS: Seven Mobile Stories appea...

  • New Auto Insurance Benchmarks for Digital Marketers & Contact Centers

    The auto insurance industry is huge – with total revenues exceeding $220 billion in 2015. It’s also fiercely competitive – any telecast of a professional football game will typically include advertisements from nearly a half-dozen auto insurance providers. The battleground for mindshare has extended from the TV screen to internet-enabled devices, with financial services companies […] The post New ...

  • Five Ways Insurance Companies Utilize Marchex Technology

    Each year, JD Power releases a study that shows the shopping experience at different insurance providers. This study compares the different policy offerings, prices and channels used to purchase insurance policies including the use of an agent, call center and/or website. But what do these ratings really tell us as marketers? They give us insight […] The post Five Ways Insurance Companies Utilize ...

Marchex

Category: Conversion
Type: Landing Page

Generated 3 weeks ago

Marchex

Category: Conversion
Type: Landing Page

Generated 1 month ago

Marchex

Category: Conversion
Type: Landing Page

Generated 1 month ago

Marchex

Category: Conversion
Type: Landing Page

Generated 1 month ago

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What You Need to Know About Google’s New Call Tracking Feature

    Imported Call Conversions Phone calls continue to be one of the most common and natural ways consumers buy products and services in our increasingly mobile world. One of the strongest pieces of evidence supporting this idea is Google’s continued investment in click-to-call as a mobile ad format. Historically, Google AdWords reporting has allowed advertisers to […] The post What You Need to Know Ab...

  • The SMS: Seven Mobile Stories

    BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls By Mike Boland Because calls are increasingly recognized as an influential step in consumers’ O2O sequence — $1 trillion big as examined earlier — assigning credit for conversions has become vital for call analytics companies. And several methodologies are developing. Display ads are an example. Calls […] The post The SMS: Seven M...

  • The Best Ways to Improve Call Center Efficiency Through Transcription

    Operational efficiency is the life or death of a call center. We look at staffing hours, call routing and many other signals that can point us towards higher conversion rates, increased customer satisfaction and reduced costs. A major cost for call centers is failed calls, and an emerging way to uncover these inefficiencies is to […] The post The Best Ways to Improve Call Center Efficiency Through...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Register for Our UK Webinar Today: Discover How to Get a Leg Up On Your Competition

    Yesterday we shared the release of the newest study on trend in the UK Click-to-Call. In this study, The Marchex Institute discovered that UK consumers will make more than 12 billion phone calls to business in 2016—but what does this mean to you and your business? Join us for a free, live webinar on Wednesday, […] The post Register for Our UK Webinar Today: Discover How to Get a Leg Up On Your Com...

  • Why Click-to-Call is More Important Than Ever for the UK

    It is more evident than ever that the smartphone is transforming the way in which consumers shop. Although a vast majority of retail purchases still occur offline, the smartphone has grown to become the most important resource informing consumer’s offline decisions. One of the most popular ways UK consumers jump from online to offline is […] The post Why Click-to-Call is More Important Than Ever f...

  • The SMS: Seven Mobile Stories

    Why Mobile Web Is Outpacing App Ecosystem By Gavin O’Malley Ready for more impressive figures from comScore’s 2016 U.S. Mobile App report? Well, thanks to huge gains in mobile, audiences are up by 36% among top digital media properties, over the past two years. Specifically, mobile audiences have grown 81% in that time period, while desktop […] The post The SMS: Seven Mobile Stories appeared first...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Online to Offline Attribution in the Mobile Age

    Marketers’ interest in better attribution of offline purchases across paid and earned media channels continues to grow, and for good reason. Click-to-call commerce – when a consumer calls a business directly from a smartphone search to make a reservation, appointment, or purchase – will contribute to an additional $1 trillion in consumer purchases this year. […] The post Online to Offline Attribut...

  • Discover Marchex Solutions for Your Industry

    Whatever your Industry, Marchex has a solution for you As the leading enterprise solution for call-tracking and advanced call analytics across all media channels, Marchex works with the world’s top brands to measure and optimize the customer experience, and maximize advertising returns. In order to make it easier for new clients to discover how our […] The post Discover Marchex Solutions for Your ...

  • The SMS: Seven Mobile Stories

    Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds By Laurie Sullivan The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

  • The Cord Cutting Conundrum

    On August 31, The Marchex Institute released a new report outlining benchmarks for digital marketers in the Cable and Satellite industries. This report was spurred by the need of these industries to counteract the cord cutting consumer behavior that has been gaining steam for the past few years. The report is now picking up steam […] The post The Cord Cutting Conundrum appeared first on Marchex.

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

Marchex

Category: Conversion
Type: Landing Page

Generated 3 months ago

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