Liquid Agency

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 week ago

Liquid Agency

Category: Content
Type: Youtube Video

Generated 3 months ago

New videos detected

  • What sparks innovation? A panel discussion moderated by Marty Neumeier

    What sparks innovation—and what stops it? How can our working environment inspire inventiveness? What practices help us become openminded, sharp, and ready to generate new ideas? Liquid Agency brought together top innovation thinkers—including Intel’s famed cultural anthropologist Genevieve Bell—for a provocative discussion October 7 at Elizabeth Leach Gallery as part of Design Week Portland.

  • Marty Neumeier — Metaskills: Five Talents for the Robotic Age

    As the Industrial Age grinds to a halt, the “Robotic Age” is picking up speed. In the next few decades we’ll see the acceleration of man-machine collaboration, with computers becoming more human and humans becoming more creative. Where will that leave us? Scrambling to stay ahead of the Robot Curve—a cycle of creative destruction that puts downward pressure on the cost and value of work. Today’s i...

  • Jump start innovation

    Here at Liquid, we take innovation very seriously. And, if you are serious about innovation we believe you have to make creativity a priority. That's why we recently organized our first Creative Summit, a one-day offsite attended by creative teams from all of our offices. Full story: http://bit.ly/1ng4bDh

  • Marty Neumeier on The Rules of Genius

    "There's no such thing as an accidental genius," says author Marty Neumeier. "Anyone who has reached that exalted state has arrived there by design." The 46 Rules of Genius places the tools of brilliance within easy grasp.

  • Better by Design: Marty Neumeier at the CEO Summit

    Better By Design CEO Summit "The Designful Company" New Zealand

  • Adaptation of a copy of a 4th century B.C. Greek statue by Zack Dougherty

    1:7 Scale model kit  Nylon 3D Print 2013 3D scanned data derived from 26 digital images of the copy found in the MET and modeled using a 3D computer graphics program. The sinuous leaning pose of this youth brings to mind the famous statue of Pothos, the personification of erotic longing, that was much copied in the Roman period.

  • Building your brand on Linkedin

    Hunter Marshall, Brand Strategy Director at Liquid Agency, shares ideas on how to extend brand experience, increase awareness, influence perception, and build relationships on LinkedIn.

  • Lego Serious Play (LSP) Methodology

    Lego Serious Play (LSP) is a technique that uses Lego blocks in directed exercises to build structures that metaphorically represent business and brand architecture models. Based on extensive research in organizational development, psychology, and learning techniques—LSP uses the context of "play" to enable executives, managers, and employees to communicate more effectively, to stimulate their ima...

  • Liquid Facebook

    We understand that with Silicon Valley Thinking and a little collective intelligence amongst ourselves and with clients, we can come up with better answers than any individual could offer. That's why, for our recent holiday party, we created the Liquid Facebook. Check out the video for a glimpse of our Facebook and to see what happens when we truly put our heads together.

  • Plazm 1991-2013 Timelapse with ERock Soundtrack (10,000x edit)

    Liquid Agency presents 22 years of Plazm in Liquid Space, our office gallery in Portland. As part of the exhibit, we created this video of every page of every issue of Plazm, hand turned for your viewing pleasure by one of our trusty interns. E*Rock created a score. The video is looping in our gallery space. If you can't make it there, feel free to enjoy it here. Running time is just under two hou...

  • Viviti Brand Video

    Introduction to the new Viviti brand.

  • Ernest: Brand Overview / Liquid Agency

    This video captures the essence of the company and showcase the new visual style. The video was distributed through Ernest's website, and was also used to support client meetings and presentations.

  • LSI: Brand Overview / Liquid Agency

    We developed a short brand video to capture the key brand messages and help create excitement for the new brand. The video was played during the launch event, and is being re-used as an opener for presentations, as a video loop in corporate lobbies, and can also be downloaded from the LSI website.

Liquid Agency

Category: Content
Type: SlideShare Presentation

Generated 3 months ago

Slide Share presentations detected

  • More! More! More!

    The art of Kate Bingaman-Burt.

  • The World Cup: A Graphic History

    The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over ...

  • 10 Ways to Jumpstart Creativity

    Use this presentation when you feel a little stuck and need some help coming up with new ideas and ignite creative growth. Would love to hear what you think about Marty’s tips, and of course if you have any tips of your own it would be great if you could share them through our comments button.

  • Innovation by Design exhibition catalog

    At Liquid Agency we’re interested in the potential of design to improve the human condition, and we appreciate innovations that offer us new and better ways to interact with the world and with each other. The recent "Innovation by Design" exhibition at Liquid Space PDX, our experimental gallery in Portland, features a collection of diverse products that challenge the status quo in the worlds of f...

  • Building your brand on Linkedin

    Hunter Marshall, Brand Strategy Director at Liquid Agency, shares ideas on how to extend brand experience, increase awareness, influence perception, and build relationships on LinkedIn.

  • Whitepaper: The future of retail.

    Success at retail is about creating great experiences. Just like dating. Sources: 1. 2011 Rightnow Customer Experience Impact Report 2. Harbor Industries: Industry Trends and Insights 3. Kissmetrics - The Price of Bad Customer Service 4. Forrester / The Business Impact of Customer Experience, 2012 5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic

  • Steal This Idea: Brand Thinking

    The stock market is spiraling downwards. Large institutions are looking for handouts. Corporations are cutting head counts. Budgets are slashed to the bone. Time to huddle in the basement? Not if you want to thrive in the next economy.

  • Steal This Idea: Brand Illustrated

    A lighthearted look at the relationships among marketing roles.

  • Steal this Idea: Brand Extension

    The thorniest question in brand strategy is how to keep growing. At some point in the life of a successful brand, marketers will feel the pressure to extend its success by “leveraging” the brand into other offerings. Brand extensions can make a lot of sense, if the original brand has positive associations for customers.

  • The Dictionary of Brand by Marty Neumeier

    The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesse...

  • Steal This Idea: Scissors, Paper, Rock

    If you’re repositioning a brand, or if you’re curious about where to take your brand after you launch it, this tool will help you understand how and when to renew your zag as it moves through the three stages of the “competition cycle.”

  • Steal This Idea: Invisible Branding

    These days when CEOs and corporate marketers talk about investing in brand, they’re probably referring to traditionally visible touchpoints such as product design, advertising, or web experience. That’s great, but what they, and most people, don’t realize is that branding is much more than just the stuff you can see.

  • Steal This Idea: Brand Messaging

    Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?

  • Steal This Idea: Brand Positioning

    Companies need positioning because customers have choices—and if you don’t stand out, you lose. Positioning is what differentiates a brand in the customer’s mind. To win the positioning game answer this simple question: What makes you the "only"?

  • Steal This Idea: The 6 Naming Styles

    What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.

  • Steal This Idea: In-House Design, Part 2

    Most corporations generate a steady stream of designed artifacts—products, print communications, websites, advertising, manuals, financial reports, signage, retail environments, packaging, trade show exhibits—the “posters and toasters” of 20th-century commerce. When you add the growing list of emerging opportunities—customer experience, service planning, decision design, strategy mapping, and cul...

  • Get to know Chile: Issue 6

    Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

  • Get to know Chile: Issue 5

    Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

  • Get to know Chile: Issue 4

    Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

  • Get to Know Chile Issue 3

    Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

Liquid Agency

Category: Positioning & Presence
Type: Page Metadata Change

Generated 6 months ago

Liquid Agency

Category: Positioning & Presence
Type: Page Metadata Change

Generated 6 months ago

New page description detected.

  • New: Un blog dedicado a las ideas, noticias y temas de MagiaLiquid, las marcas y el branding.

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